Usernames are essential for security and anonymity online. But some people come up with username ideas to stand out or align with a brand. Usernames can also help gain followers or build a social media following.
With so many possibilities, coming up with username ideas can be challenging! Luckily, there are plenty of tools and methods to create unique usernames.
Whether you're aiming for fame or privacy, we have username ideas to help you create unique usernames easily!
Using unique credentials (including passwords and usernames) can mitigate many cybersecurity vulnerabilities. When paired with a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager like TeamPassword</a>, strong usernames and passwords can protect you against attacks. Sign up for a 14-day free TeamPassword trial today!
&nbsp; &nbsp;&nbsp;
<h2>Why You Need to Use Unique Usernames</h2>
There are several reasons people want unique usernames ideas:
<ul>
<li style="font-weight: 400;" aria-level="1">Security</li>
<li style="font-weight: 400;" aria-level="1">Anonymity</li>
<li style="font-weight: 400;" aria-level="1">Popularity</li>
<li style="font-weight: 400;" aria-level="1">Humor</li>
<li style="font-weight: 400;" aria-level="1">Business name ideas</li>
</ul>
&nbsp; &nbsp; &nbsp;&nbsp;
<h3>Unique Usernames for Security</h3>
Many people don't know about the importance of using unique or secure usernames for online security. Reusing usernames can be just as troublesome as <a href="https://teampassword.com/blog/colonial-pipeline-ransomware-attack-dont-reuse-passwords">reusing passwords</a>.
If criminals steal your credentials from a <a href="https://teampassword.com/blog/category/data-breaches">data breach</a>, they can use your username to figure out where else you have accounts and deploy spear-phishing attacks using fake correspondence to steal your credentials.
For example, hackers will send you a "password reset" from Instagram because they "suspect suspicious activity!" If you use unique usernames for every account, the attackers won't find your Instagram profile!
Don't think that you won't fall for these ploys! Many individuals with regular cybersecurity training fall victim to phishing attacks. Cybercriminals know that if they keep trying, they'll catch you when you're distracted or in a hurry.&nbsp;
In effect, unique usernames act as a second password, preventing anyone from finding your accounts with a single username.
What are some username mistakes that could put you at risk?
Don't use easy-to-guess information that could be found elsewhere on the web or sensitive info such as your social security or phone number.&nbsp;
<h4>What should not be included in a username so that it's secure?</h4>
<ol>
<li>
Personal Information: Avoid using any personal information such as your real name, date of birth, or address as part of your username.
</li>
<li>
Passwords or PINs: Do not use your passwords, PINs or other sensitive information as your username.
</li>
<li>
TMI: Do not include too much information that could potentially give away your identity, such as your phone number or email address.
</li>
<li>
Phishing Traps: Do not include any words or phrases that could be used in phishing attempts, such as "password", "admin", "login", etc.
</li>
</ol>
<h3></h3>
<h3>Unique Usernames for Anonymity</h3>
Aligned with security is anonymity. Maintaining anonymity online can protect you from cyberattacks and prevent work colleagues, clients, and other companies or individuals from finding you online.
Many people want to separate their professional profiles from their personal ones while maintaining an online presence. Using unique usernames can hide the profiles you prefer to keep private.
&nbsp; &nbsp;
<h3>Unique Usernames for Fame, Popularity, Attention</h3>
A good Instagram username can help you stand out and boost your online presence. If your username is unique or obscure, it could lead to more profile clicks and followers.
A good example is French Connection UK or @FCUK. At first glance, the username looks like an expletive, drawing people's attention to the brand.
People often use made-up words, obscure combinations, and other naming conventions to grab attention online.
&nbsp; &nbsp;
<h3>Unique Usernames for Humor</h3>
Humor is another reason people often want unique username ideas. For example, @PickledElephantTusk is sure to get people's attention and perhaps a chuckle at the ridiculousness.
Funny usernames are great for social media profiles, but you might want to avoid these if you're trying to aim for security or anonymity!
&nbsp; &nbsp;
<h3>Business Name Ideas</h3>
Most startups want a unique brand name, including URL and social media usernames. Startups can ensure that every digital touchpoint is unique to their brand by choosing an available unique username first.
While using the same username is necessary for branding on social media channels, companies should always choose different, unidentifiable usernames for non-public accounts&mdash;email marketing apps, keyword research tools, productivity tools, accounting apps, etc.
&nbsp; &nbsp;
<h2>How Can You Get Unique Usernames Ideas?</h2>
There are many places you go for unique username ideas. Here are a few of our best sources for inspiration:
<ul>
<li style="font-weight: 400;" aria-level="1">Pinterest</li>
<li style="font-weight: 400;" aria-level="1">Username generators</li>
<li style="font-weight: 400;" aria-level="1">Google Search - type a word and look through the autocompletes. This is also an excellent way to find trending usernames</li>
<li style="font-weight: 400;" aria-level="1">Instagram hashtags</li>
</ul>
&nbsp; &nbsp;
<h2>Here are a Couple of Methods for Thinking of Great Usernames Ideas</h2>
If you're looking for inspiration, here are three methods for coming up with great username ideas. We've included processes for creativity, speed, and security.
<h3>Creating Your Own Unique Usernames</h3>
The best way to create unique username ideas is by combining two or three mismatched words with a number. First, come up with two or three categories, and then pick a word from each.
For example, let&rsquo;s choose the two categories fish, and US State:
<ul>
<li style="font-weight: 400;" aria-level="1">US State: Idaho</li>
<li style="font-weight: 400;" aria-level="1">Fish: Pufferfish</li>
<li style="font-weight: 400;" aria-level="1">Number: 13</li>
<li style="font-weight: 400;" aria-level="1">@IdahoPufferfish13</li>
</ul>
You can come up with funny and cute usernames using this method. It's also a fantastic creative exercise some people might find entertaining.
&nbsp; &nbsp;
<h3>Use a Username Generator</h3>
If you don't want to waste time coming up with usernames yourself, a username generator is a fantastic option to create unique usernames fast!
Some username generator tools will let you add a prefix, suffix, or number and randomize the rest. This method works well if you're trying to find unique username ideas for a specific industry, like fitness, health, tech, etc.
Some username generators even provide a social media search function to see if your unique username is available on the relevant platforms&mdash;providing you speed and efficiency!
Random username generators are also excellent for security because you avoid familiarity, making it less likely for attackers to find you.
&nbsp; &nbsp;&nbsp;
<h3>Use a Password Generator</h3>
Password generators are great for creating unique username ideas. Password generators produce random strings with letters and numbers, significantly reducing the possibility of someone identifying you.
Try creating a username with TeamPassword's password generator:
<ol>
<li style="font-weight: 400;" aria-level="1">Visit our <a href="https://teampassword.com/password-generator" rel="follow noopener" target="_blank">free password generator</a></li>
<li style="font-weight: 400;" aria-level="1">Deselect symbols (most platforms don't allow symbols in the username. Keep this selected if your platform does allow it!)</li>
<li style="font-weight: 400;" aria-level="1">Our password generator only allows a minimum of 12 characters. If you need a shorter user name, drop the characters you don't need</li>
<li style="font-weight: 400;" aria-level="1">Copy/paste your random username to use when signing up for a new account</li>
</ol>
Remember to use our password generator with uppercase, lowercase, symbols, and numbers to create a secure unique password.&nbsp;
TeamPassword's password manager features a built-in password generator that suggests and pastes a strong password into forms during signup or resets. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a free 14-day free trial</a> to start managing your usernames and passwords securely.
&nbsp; &nbsp;&nbsp;
<h2>How You Can Secure Your Accounts Using a Password Manager</h2>
Usernames and passwords are the keys to your individual and company accounts. These credentials prevent attackers from breaching your devices, networks, social media, apps, financial services, and more.
Most companies have hundreds of accounts requiring authentication daily. Often team members need to share access, especially for social media, research tools, productivity apps, store accounts, and marketing tools, to name a few.
<a href="https://teampassword.com/blog/secure-password-sharing">Sharing credentials</a> over email, chat, or via spreadsheets exposes your company, clients, employees, and users to many cybersecurity risks. In some states and countries, sharing passwords this way is illegal!
Using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> is a secure and efficient way to store and share your company's credentials.
Here are five reasons to choose TeamPassword for your company:
<ol>
<li style="font-weight: 400;" aria-level="1">Affordable - Enterprise-grade password managers are often expensive. TeamPassword provides small businesses, agencies, and startups with an affordable password management solution.</li>
<li style="font-weight: 400;" aria-level="1">Secure - TeamPassword is an <a href="https://teampassword.com/blog/what-is-password-encryption-and-how-much-is-enough">accredited secure hosting provider</a> using state-of-the-art encryption technology. We store your passwords using AES-256, trusted by US government agencies and many other organizations globally.</li>
<li style="font-weight: 400;" aria-level="1">Efficient - Share and revoke access in TeamPassword with a single click. Quickly create passwords using our built-in <a href="https://teampassword.com/password-generator">secure password generator</a>.</li>
<li style="font-weight: 400;" aria-level="1">Scalable - TeamPassword's plans scale with your business. Start with as few as five members and upgrade your plan as your workforce expands.</li>
<li style="font-weight: 400;" aria-level="1">Flexible - Employees can sign into accounts using TeamPassword's Chrome, Firefox, or Safari browser extensions&mdash;catering to both Apple and Windows users.&nbsp;&nbsp;</li>
</ol>
&nbsp; &nbsp;
<h2>Password Management With TeamPassword</h2>
TeamPassword makes it easy and secure to share credentials with employees, clients, freelancers, and contractors. Everyone gets a separate TeamPassword login to manage access and monitor activity.
TeamPassword encrypts your passwords, making it impossible for employees (or even TeamPassword staff) to preview raw credentials.
&nbsp; &nbsp;
<h3>Sharing Access With Groups</h3>
Add your team to TeamPassword and create groups to share access to your various accounts. If an employee, contractor, or freelancer leaves the team, simply remove them from the group&mdash;no need to worry about changing passwords!
If you're an agency working with multiple clients and accounts, one TeamPassword account is all you need! Just increase your plan accordingly.
&nbsp; &nbsp;
<h3>Activity Logging</h3>
Keep track of TeamPassword activity, just like an enterprise password manager does. Monitor logins, password changes, credential sharing, and more to spot suspicious activity.
TeamPassword also lets you set up email notifications&mdash;helpful in monitoring sensitive accounts or specific actions, like sharing or adding new users.
&nbsp; &nbsp;
<h3>Two-Factor Authentication (2FA)</h3>
Enabling 2FA on your TeamPassword account prevents attackers from gaining access, even if they steal your employee's username and password.
TeamPassword uses the Google Authenticator app (iOS &amp; Android), requiring a six-digital randomly generated code as the second authentication step. Without the employee's device, hackers can't complete TeamPassword authentication.
&nbsp; &nbsp; &nbsp;
<h2>Start With a Free Trial</h2>
Coming up with unique username ideas isn't enough to protect your company's digital assets from attack. Protect your company's usernames and passwords with <a href="https://app.teampassword.com/dashboard#signup/testimonial" rel="follow noopener" target="_blank">TeamPassword</a>.
<a href="https://app.teampassword.com/dashboard#signup/testimonial" rel="follow noopener" target="_blank">Sign up for a 14-day free trial</a> to test our robust and efficient sharing features with your team today!

See the best way to come up with a new username. We break down types of usernames and give you the best username ideas out there.

See the best way to come up with a new username. We break down types of usernames, why ...

Username ideas to make your logins more secure

See the best way to come up with a new username. We break down types of usernames, why secure usernames are important, and how to create them effectively!

Best types of usernames: username ideas to make your logins more secure

While there is no hard and fast rule, experts agree that it is wise to change your passwords every 90 days. Yup, every 90. If the very thought of going through each and every one of your 127 passwords and updating them every 90 days makes you want to click off this article - don&rsquo;t.&nbsp;
With a little knowledge, this tedious task can be made easier and safer. We&rsquo;ll also share why it&rsquo;s an essential part of securing your accounts and that it's:
<ol>
<li style="font-weight: 400;" aria-level="1">Worth your time, and</li>
<li style="font-weight: 400;" aria-level="1">Not as overwhelming as it seems if you&rsquo;re using the right tools</li>
</ol>
Aside from learning to spot <a href="https://teampassword.com/blog/your-passwords-are-only-as-secure-as-your-teams" rel="follow noopener" target="_blank">social engineering attacks</a>, regularly changing your passwords is one of the easiest actions you can take to minimize the probability of being hacked.&nbsp;
<h2>What&rsquo;s the point of changing my password?&nbsp;</h2>
Does changing my password really make a difference?&nbsp;
Statistics from 2019 found that over 1 million passwords are stolen every week, and that number has only increased during the pandemic. Today, there are over <a href="https://www.securitymagazine.com/articles/97825-24-billion-usernames-passwords-available-on-the-dark-web#:~:text=There%20are%20more%20than%2024,to%20new%20Digital%20Shadows%20research." rel="follow noopener" target="_blank">24 billion username and password combinations available on the dark web</a>.&nbsp;
Changing your passwords absolutely makes a difference in keeping your accounts safe, provided they&rsquo;re strong. Some stolen passwords are exploited right away, but others are leveraged months later. Changing your password could foil months of a cybercriminal&rsquo;s work, which may lead to them focusing their attention on lower-hanging fruit.
<h3>Are my accounts more secure the more I change my password?</h3>
Yes, and no. Provided you are using randomly generated or unique passwords of 12+ characters with symbols and numbers, then updating your most valuable accounts frequently absolutely keeps your accounts more secure.&nbsp;
Frequent, scheduled password changes are only an issue when the task is thrust upon an uneducated employee who hasn&rsquo;t been given the right tools for the job.
Most software solutions that mandate frequent password changes are rendered virtually useless by not giving the user the proper tools. People feel annoyed at being forced to change and memorize a new password, and often game the system, first adding a 1, then a !, then a 2 etc. I was certainly guilty of this at past jobs.&nbsp;
Requiring people to change their passwords without providing a password manager (more on this below) irritates people and does little to bolster your company&rsquo;s security.
Cybersecurity exists on a spectrum: convenient and frictionless on one end, and security on the other. In a perfect world you would change your password every day, but the cost/benefit analysis buckles when you realize that a program like <a href="https://www.zdnet.com/article/following-oldsmar-attack-fbi-warns-about-using-teamviewer-and-windows-7/" rel="follow noopener" target="_blank">TeamViewer can get hacked</a>, rendering a simple security measure such as a password useless.&nbsp;
Ultimately, a combination of new, complex passwords and a <a href="https://teampassword.com/blog/one-time-passwords-vs-two-factor-authentication" rel="follow noopener" target="_blank">second authentication factor</a> is the best we can do.&nbsp;
If your systems require the best available security, look into hardware keys such as Yubico, Google Titan, and Thetis.&nbsp;
<h2>How to change your passwords</h2>
The most common reason people cite for not wanting to change passwords is the time it takes. It&rsquo;s a manual process, and right now there&rsquo;s no way around that. But if you're not using a password manager, your vision of what the process looks like may be needlessly convoluted.
The unknown can be scary.
<img src="https://cdn.buttercms.com/kE8Uzu4ESfebb0whlxAV" alt="undefined" width="752" height="386" />
With a password manager, updating passwords is as simple as:&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Navigate to the &ldquo;change password&rdquo; page of your account settings&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Click your browser extension. The extension will most likely have pulled up the appropriate record, but if not simply search for it&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Click &ldquo;edit&rdquo; in your password manager on the account you&rsquo;re updating</li>
<li style="font-weight: 400;" aria-level="1">Use the Password Generator to create a new, strong password</li>
<li style="font-weight: 400;" aria-level="1">Save the password in your manager and on your account</li>
</ul>
Change your passwords with a movie or music in the background! There&rsquo;s no reason it has to be all boring.&nbsp;&nbsp;
<h3>How to make strong passwords</h3>
If the account you&rsquo;re using allows for symbols, then generating a long, random string of symbols, digits, and letters is the easiest and safest option.&nbsp;
If you need to remember the password, try creating a passphrase. Passphrases are strings of words, with a few symbol and number substitutions, that are easy to remember but hard to guess. Part of the reason passphrases are effective is that when it comes to password strength, <a href="https://teampassword.com/blog/tips-and-tricks-to-create-a-strong-password" rel="follow noopener" target="_blank">longer is better</a>. Don&rsquo;t use song lyrics, lines from poems, or anything that can be found in a Google search.&nbsp;
<h3>What are bad passwords?</h3>
Every year, a few websites take the time to bemoan the state of password management by compiling the <a href="https://www.tomsguide.com/news/worst-passwords-2022" rel="follow noopener" target="_blank">worst passwords of the year</a>. The list typically looks much the same. These passwords can be cracked in less than a second by modern software, yet continue to be widely used.&nbsp;
Avoiding bad passwords is mostly common sense. If you use a password generator or take the time to create a 14+ character passphrase, you&rsquo;re probably good. The key is to avoid patterns and personal information.&nbsp;
If someone is choosing to target you, they will scour the internet and social media for personal information. Pet&rsquo;s names, birthdays, your first car&hellip;it&rsquo;s hard to remember everything you&rsquo;ve ever said on the internet. We recommend avoiding such personal information when building your password.
Here are a few that always make the worst passwords list:
<ul>
<li style="font-weight: 400;" aria-level="1">123456</li>
<li style="font-weight: 400;" aria-level="1">123456789</li>
<li style="font-weight: 400;" aria-level="1">qwerty</li>
<li style="font-weight: 400;" aria-level="1">password</li>
<li style="font-weight: 400;" aria-level="1">12345</li>
<li style="font-weight: 400;" aria-level="1">12345678</li>
<li style="font-weight: 400;" aria-level="1">111111</li>
<li style="font-weight: 400;" aria-level="1">1234567</li>
<li style="font-weight: 400;" aria-level="1">123123</li>
<li style="font-weight: 400;" aria-level="1">qwerty123</li>
</ul>
<h2>What is a password manager?</h2>
So far, I&rsquo;ve asseverated that a password manager is a critical tool in your mission for effective password hygiene. But what is its purpose?
In its most basic form, a password manager is a single vault that stores unique passwords for all your accounts. The benefit is that you only need to remember one master password to access the vault.&nbsp;
A good vault such as TeamPassword uses <a href="https://en.wikipedia.org/wiki/Client-side_encryption#:~:text=Client%2Dside%20encryption%20is%20the,as%20a%20cloud%20storage%20service." rel="follow noopener" target="_blank">Client-Side Encryption</a>, which means that even TeamPassword employees, or anyone with access to TeamPassword&rsquo;s database, cannot see your passwords. They also feature AES 256-bit encryption and security accreditations such as ISO 27001, SOC 1 and SOC 2, SSAE 16 and ISAE 3402.
The best vaults allow users to share passwords with team members - be they friends, family, or colleagues. With organizational tools like groups and different user settings, you can control who sees what without exposing your data.&nbsp;
<h3>Should I let my browser save my passwords?</h3>
While Chrome is working to make its password manager more secure, it does not provide enterprise level security or secure sharing.&nbsp;
Chrome is designed to be the most convenient browser on the market, and it succeeds. But if your Google account is breached, your passwords will be revealed. Most of us sync our Chrome profiles so that we can access bookmarks from anywhere. This works against us if one of our devices is stolen.
I won&rsquo;t claim that a real password manager is as convenient as letting your browser handle everything. As I said above, cybersecurity is often a tradeoff between easy and secure. However, if you need to share passwords with team members or family, then Chrome is definitely not the appropriate tool. A dedicated password manager built for sharing is both easier to use and safer.&nbsp;
<h3>How does a password manager work?&nbsp;</h3>
Let&rsquo;s start with what a password manager is not.&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Not a magical tool that automatically updates all your account passwords without you lifting a finger.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Does not guarantee that you&rsquo;ll never be locked out of an account again - you could accidentally save different passwords between your password manager and the account you&rsquo;re trying to manage.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Does not replace account settings or have administrative control over your accounts. That is, just changing your Instagram password in your password manager does not actually change your Instagram password. You still need to go to your Instagram account settings and make the change there.&nbsp;</li>
</ul>
What does it do?
By storing your sensitive credentials in a host-proof and locally encrypted vault, a password manager stores complex passwords for all your accounts while only requiring you to remember the master password that accesses your vault. Team plans let you safely share account credentials with your team without the credentials leaving an encrypted environment.
<h2>Is TeamPassword a good password manager?</h2>
TeamPassword is one of the best - especially for sharing passwords on teams.
TeamPassword exists so teams can effortlessly access the credentials they need&hellip;and only the credentials they need. Here are a few of the features that make this possible:
<ul>
<li style="font-weight: 400;" aria-level="1">Unlimited number of completely customizable groups such as Marketing, HR, and Billing</li>
<li style="font-weight: 400;" aria-level="1">Records can be part of multiple groups</li>
<li style="font-weight: 400;" aria-level="1">Admins grant or revoke access to each group with the click of a button</li>
</ul>
TeamPassword is designed so that your team will actually use it. The interface is simple and only shows you what you need. We integrate with Google SSO for seamless login into your vault.&nbsp;
<img src="https://cdn.buttercms.com/S5jNIC3TtuXldRHK5V4w" alt="undefined" width="511" height="418" />
We offer a mobile app and extension so your records are accessible everywhere, all the time.
If you&rsquo;re looking for an affordable, easy-breezy to set-up password manager for your team, please <a href="https://app.teampassword.com/dashboard#signup/testimonial">sign up for our free trial</a> and let us know what you think.&nbsp;&nbsp;

We suggest changing your passwords every 90 days. Overwhelmed? Here are some tips to make it easier and reasons why it's worth it.

We suggest changing your passwords every 90 days. Overwhelmed? Here are some tips to make it easier and ...

How Often Should You Change Your Password?

How Often Should You Change Your Password? The Importance of Password Safety

Local SEO and traditional SEO rankings are affected by different factors. Traditional SEO shows users the most valuable, relevant content based on their keyword search. Local SEO is informed by the above but adds location to the mix in order to get the user more personalized results.&nbsp;
When queried for local results, Google only targets and displays results for businesses within a specified proximity. That&rsquo;s why when you&rsquo;re ordering pizza late on a Tuesday because you forgot to pick up groceries, Google shows you pizza delivery places nearby, not pizza joints in Bhutan. Often, digital marketing agencies primarily cater to companies in their province but most don&rsquo;t necessarily exclude other clients.
Local SEO improves your search engine visibility to customers near your location. And it uses specific metrics to influence your local SEO website rankings.&nbsp;
A digital marketing Local SEO specialist is chiefly concerned with three categories relating to Google&rsquo;s requirements:
<ul>
<li style="font-weight: 400;" aria-level="1">Distance&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Relevance</li>
<li style="font-weight: 400;" aria-level="1">Prominence</li>
</ul>
These three pointers form the basis of robust local SEO marketing services.&nbsp;
<h1>How to improve your local SEO ranking</h1>
As location-based searches increase yearly so does the competition. The <a href="https://www.forbes.com/sites/theyec/2019/11/04/what-you-need-to-know-about-the-latest-local-seo-trends/">trends keep changing</a>, but businesses can reap the benefits by improving their online presence through each of the following factors.
<h2>Create Evergreen Content</h2>
Without content online, you have nothing to optimize and nothing for search engines to rank well (or poorly). Creating timeless content relevant to your local community is the foundation for boosting your rankings.&nbsp;
If you maintain a website of the best restaurants, hikes, and sites in your local city of Memphis, and the content is lucid, actionable, and regularly updated (no one likes driving to a restaurant only to find it&rsquo;s closed!), the locals may bookmark it and check it regularly. This is fantastic for your local SEO.&nbsp;
Let&rsquo;s say you&rsquo;re a bank, real estate agency, or grocery store. Consider covering events and local news in your articles to show that you&rsquo;re up-to-date on your community, and use location-specific keywords in your copy to build authority and target the appropriate audience.&nbsp;
On average, evergreen content accounts for over 92% of leads in top organizations like HubSpot.
<h2>Earn Quality Backlinks</h2>
A large number of backlinks from reputable sources indicates to Google&rsquo;s search engine that your content is high quality and r
elevant to the topic you purport to be an authority on.
90.63% of websites do not get traffic on Google because <a href="https://ahrefs.com/blog/search-traffic-study/">they do not have backlinks</a>.&nbsp;
Websites that rank high on SERPs (search engine results pages) typically have a large number of backlinks from other domains with high authority. Evergreen content is key to getting these backlinks.
Let&rsquo;s use our example of a local activity guide website. If you regularly update your website with valuable content about Boston, then a more trafficked, well-established website about traveling in Massachusetts will feel comfortable pointing its readers to you as a resource. When authoritative sources link to your website (and thus affirm its value), Google uses this information to improve your rank on SERPs.&nbsp;
<h2>Take Control of Your Google Business Profile (GBP)</h2>
Google Business Profile is a tool that allows you to list business details online, such as opening hours, contacts, photos, and business locations.&nbsp;
Your GBP is one of the items Google shows in response to a local search query. The contents of your GBP are instrumental in deciding the final positioning of your business in search results. When rank-ordering companies, search engine algorithms prioritize contact information, proximity to a user, evergreen content, and services.&nbsp;
Building a GBP profile is essential, as it helps locals see important information about your business before visiting your site. Web design companies will often leverage the information provided by your GBP to create a website. And don&rsquo;t forget to add a photo; profiles with photos receive 35% more clicks than those without.
A GBP is free and relatively easy to create; you or a content marketing specialist can set it up.&nbsp;
<h2>Get Mentioned in Citations</h2>
Citations are different from backlinks, and Google can tell them apart. A citation is when your website is mentioned on another website. When Google sees your website listed in directories such as Yelp, Facebook, or your local chamber of commerce, it recognizes it as legitimate - providing the details match.&nbsp;
Add your business page to as many local directories as possible. There are many popular directories, but you should research those related to your industry. There are directories for real estate, health insurance, mechanics, etc. Local SEO specialists can help ensure you don&rsquo;t list on the same directory twice. So if you&rsquo;re in Milwaukee, you may choose a <a href="https://corberry.com/digital-marketing-milwaukee/">digital marketing agency in Milwaukee</a>. Businesses in the top 10 on Google typically have over 50 <a href="https://www.goup.co.uk/local-seo/learn/how-important-are-citations/">citations</a>.&nbsp;
<h2>Personalize Your Content</h2>
Even though we may not fully understand how search engines&rsquo; algorithms operate, one foundational aspect is the bias toward personalization. The algorithm wants to show results based on what it has learned about the customer&rsquo;s preferences and interests.
Write content for the people for whom your business exists. Don&rsquo;t try to trick the algorithm into ranking you higher. In the long run, proving you know your customer and can provide value will get you shown to the right people.&nbsp;
On average, 4 out of 5 <a href="https://www.freshrelevance.com/blog/website-personalization-statistics">companies that personalize</a> see an uplift in their content.&nbsp;
<h2>Monitor and Collect Reviews</h2>
Google considers reviews from customers when ranking websites. True, some customers may troll you or leave unreasonable comments, but for better or worse, a search engine takes them into consideration.&nbsp;
Positive reviews help build your business&rsquo;s online credibility. Google knows that customers would rather take a chance on companies that have glowing reviews from fellow users. Some of the signals used by ranking metrics are quality of reviews, total number, diversity, and frequency of new reviews.&nbsp;
A successful local SEO strategy will leverage the many reputable online review platforms. Check your business on sites like Google Maps, Trip Advisor, Yelp, and Glassdoor to get insight into what the internet thinks of you.&nbsp;
If you don&rsquo;t appear anywhere, it&rsquo;s time to ask your top customers to give you a review!
<h2>Improve the User Experience</h2>
How users <a href="https://teampassword.com/blog/improve-your-companys-digital-marketing-with-these-awesome-techniques">interact with your website</a> also affects your rankings. Most search algorithms depend on the entire user experience to decide if your website is worth listing on a search result. Knowing user behavioral patterns will help you improve their experience and your local SEO ranking.&nbsp;
Some of the primary signs an algorithm looks out for include:
<ul>
<li style="font-weight: 400;" aria-level="1">Directions to your business site</li>
<li style="font-weight: 400;" aria-level="1">Click-through rate</li>
<li style="font-weight: 400;" aria-level="1">Mobile clicks to call</li>
<li style="font-weight: 400;" aria-level="1">Bounce rate</li>
<li style="font-weight: 400;" aria-level="1">Check-ins from social media sites</li>
</ul>

This is where a well-optimized website becomes necessary. Most web designers build sites that are optimized for mobile use. Since over half of all web traffic happens on phones, you need your website to be a seamless experience.
<h2>Understand Localized Organic Ranking vs. Local Pack</h2>
There are two distinct parts involved in local SEO.&nbsp;
When a customer searches for a gas station, pizza store, or restaurant &ldquo;near me,&rdquo; Google will display two kinds of results; organic and local pack searches. You&rsquo;ll find other types of results too.
Local pack results consist of listings displayed in a map format. It also shows information, review ratings, and where it is precisely located. Organic listings are the regular blue link results on a Google page. The local pack is displayed at the top before organic rankings.
&nbsp;&nbsp;
Localized Organic Ranking Factors:
<ul>
<li style="font-weight: 400;" aria-level="1">Reviews (6%)</li>
<li style="font-weight: 400;" aria-level="1">Behavioral (10%)</li>
<li style="font-weight: 400;" aria-level="1">GBP (7%)</li>
<li style="font-weight: 400;" aria-level="1">Citations (6%)</li>
<li style="font-weight: 400;" aria-level="1">Links (31%)</li>
<li style="font-weight: 400;" aria-level="1">Personalization (7%)</li>
</ul>
Local Pack ranking:
<ul>
<li style="font-weight: 400;" aria-level="1">GBP (33%)</li>
<li style="font-weight: 400;" aria-level="1">On-page (15%)</li>
<li style="font-weight: 400;" aria-level="1">Behavioral (8%)</li>
<li style="font-weight: 400;" aria-level="1">Personalization (6%)</li>
<li style="font-weight: 400;" aria-level="1">Links (15%)</li>
<li style="font-weight: 400;" aria-level="1">On-page (15%)</li>
</ul>
Improving the above factors may not give your business an immediate boost. Backlinks, for instance, are a long-term strategy and take time to cultivate. However, a Google Business Profile does not take much time to set up and provides significant value to local businesses.
<h2>Conclusion&nbsp;</h2>
Local SEO rankings have become the holy grail for small businesses. You may not have the power to compete with large companies for international recognition, but your local terrain can become your stronghold.
Consider the above factors when building your online presence, and focus on those that are likely to have the most impact given your situation and industry.&nbsp;
Many business owners are not aware of the long-term impact of evergreen content on their ranking. Building credibility online using local SEO takes time. Eventually, you may need to implement all the factors listed here if you wish to be on the first page of Google. Don&rsquo;t have the time or energy to improve your local SEO? It is possible to get help from digital marketing agencies that specialize in content creation or from <a href="https://contentmarketing.io/">content marketing agencies </a>that specialize in marketing content.
Local SEO can be tedious and overwhelming in the beginning, but the payoff is worth it.&nbsp;

Local SEO and traditional SEO rankings are affected by different factors. Traditional SEO shows users the most valuable, relevant content ba

Local SEO and traditional SEO rankings are affected by different factors. Traditional SEO shows users the most valuable, ...

How to Optimize Local SEO for Your Business

Local SEO and traditional SEO rankings are affected by different factors. Traditional SEO shows users the most valuable, relevant content based on their keyword search. Local SEO is informed by the above but adds location to the mix to get the user more personalized results.

If you&rsquo;ve been keeping up with the news, you are aware that the internet is essentially the Wild West. Hackers and career criminals take advantage of computer users by extorting them for ransom and forcing them to pay in bitcoin. Like in the real world, criminals can attack when you least expect it. But just like in the real world you can become more precautious, gain some spacial awareness, and make yourself safe when surfing and working on the web.
<h2>Passphrases and Passwords</h2>
For most average people, <a href="https://www.cnbc.com/2016/10/06/passwords-are-the-weakest-link-in-cybersecurity-today-michael-chertoff-commentary.html" style="color: #40d8e3; text-decoration: underline;" rel="follow noopener" target="_blank">the weakest link in their security is simply their password</a>. In 2022 the phrase &ldquo;password&rdquo; is even a bit of a misnomer. It&rsquo;s much better and much safer to use passphrases. There are a few strategies to write good passphrases that I recommend.&nbsp;
Start by choosing a few of your favorite things. For example, I will start with my favorite band, Guided by Voices. I will also use one of my favorite songs from them, like &ldquo;Echos Myron.&rdquo; Take some words from each of your sources, and mix them up with maybe some significant numbers for you.
<h2>Breaking It Down&nbsp;</h2>
VoicesJMY6ASMyron7988Liberty
This password is constructed of the third word from the name of the band, a license plate number for a car, the second word from the song title, part of a phone number, and a standout term from the song. Since you built this phrase yourself, you should be able to remember it quickly, and you now have a 28-character password!&nbsp;
Passphrases improve your password security by helping you remember a long string of characters that don't make sense to anyone else. If you build all of your passphrases like this, your passwords will be nearly impossible for another human to guess.&nbsp;
You can take it further by substituting letters or numbers for symbols. For example, in the password above, you can replace all the &lsquo;i&rsquo; characters with the &lsquo;!&rsquo; symbol. This will break most of the dictionary words in your password, making it even more impenetrable and easy to remember!
Our password manager, <a href="https://teampassword.com/" style="color: #40d8e3;" rel="follow noopener" target="_blank">TeamPassword</a>, offers a <a href="https://teampassword.com/password-generator" style="color: #40d8e3;" rel="follow noopener" target="_blank">password generation tool</a> with options to specify password length and character sets. This makes it easy to generate and save secure passwords for any service you use. Additionally, TeamPassword encrypts all passwords with a master key you set before sending them to their servers, so no one can read them unless they have your master key.
See how well that works? And it&rsquo;s simple. Have fun updating your passwords, and remember to change them frequently!

If you’ve been keeping up with the news, you know that the internet is essentially the Wild West. Hackers and career criminals take advantag

If you’ve been keeping up with the news, you know that the internet is essentially the Wild West. ...

How To Build A Passphrase

If you’ve been keeping up with the news, you know that the internet is essentially the Wild West. Hackers and career criminals take advantage of computer users by extorting them for ransom and forcing them to pay in bitcoin. Like in the real world, criminals can attack when you least expect it. But just like in the real world, you can become more precautious, gain some spacial awareness, and make yourself safe when surfing and working on the web.

Reports of cybersecurity threats to small businesses continue to rise, but many companies aren&rsquo;t feeling the urgency.
<h2>The Stats</h2>
Hackers compromised 30 million Facebook accounts in 2018. Roughly 70% of internet users use the same password on multiple accounts. Spot the problem?

Are you confident your employees are not using the same password for Instagram as they are for their Hootsuite or company dashboard logins?&nbsp;

The <a href="https://blog.talosintelligence.com/2022/08/recent-cyber-attack.html">most recent Cisco breach</a> was made possible by an employee saving work passwords in their browser; not as heinous a security crime as reusing passwords, but unsafe enough that the attacker was able to use the password stolen from the employee&rsquo;s browser, phish MFA authentication, and get into Cisco&rsquo;s systems all the same.

So what&rsquo;s the point of all these stats and scare stories?&nbsp;

If you&rsquo;re not providing employees with a password management solution and educating them on how to use it, your business will eventually fall victim, through one avenue or another, to a cyberattack.&nbsp;

And according to the latest data, that will cost your business anywhere from <a href="https://terranovasecurity.com/data-breaches-prove-costly-for-small-businesses/">38k</a> to over <a href="https://www.ibm.com/security/data-breach">$4.35 million</a>.&nbsp;
&nbsp;
Here are a few more stats to arouse your caution:
<ul>
<li style="font-weight: 400;" aria-level="1">Ransomware attacks happen every 14 seconds.</li>
<li style="font-weight: 400;" aria-level="1">43% of cyber attacks are targeted at small businesses, while 60% of those that are targeted go out of business within 6 months.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">65% of large companies have over 500 employees that have never changed their passwords.&nbsp;</li>
</ul>

<h2>The Solution</h2>
If you aren&rsquo;t using a password manager, get one. If you are, use its features.

Set a schedule for updating your passwords. Many breaches happen months after the data is stolen. By updating your passwords, you may be foiling all the attacker&rsquo;s hard work.&nbsp;

The cost of security breaches often results from businesses not having a Cyber Security Incident Response Plan. While it takes time and thought to set up, it will save you thousands or millions in the event of an attack.

Phishing emails are the primary form of cyberattack. Teach your employees to spot spoofed URLs and spam emails.&nbsp;
<h2>TeamPassword is Designed for Security</h2>
We know it&rsquo;s tempting to simplify your password life by relying on your browser&rsquo;s offer to save every password you enter or reuse some tried-and-true passwords, but the data is clear that there will eventually be consequences for these tactics.&nbsp;

TeamPassword&rsquo;s browser extension provides seamless access to your websites and logins, so you have no excuse for unsafe password habits. Just pin the extension in your browser, and your logins are a couple of clicks away.&nbsp;
<img src="https://cdn.buttercms.com/P2O02i1SxKcX7mlXr2gJ" alt="undefined" width="627" height="437" />
TeamPassword also tracks the last time a password was changed and includes a built-in password generator so that you have the appropriate tool at hand to take action. You can also test your passwords with our <a href="https://teampassword.com/password-generator">free password generator</a>.
&nbsp;<img src="https://cdn.buttercms.com/u6O8K1UDT0KRySKM8wwN" alt="undefined" width="433" height="287" />
<img src="https://cdn.buttercms.com/N1ZN2993RDuMHsFTHNEw" alt="undefined" />
 Password management can feel overwhelming. We built TeamPassword to make it a bit simpler. Give us a try for <a href="https://app.teampassword.com/dashboard#signup/testimonial">free for 14 days</a>.

Reports of cybersecurity threats to small businesses continue to rise, but many companies aren’t feeling the urgency. Hackers compromised...

Reports of cybersecurity threats to small businesses continue to rise, but many companies aren’t feeling the urgency. The ...

The Importance of Responsible Password Management

Reports of cybersecurity threats to small businesses continue to rise, but many companies aren’t feeling the urgency. The Stats Hackers compromised 30 million Facebook accounts in 2018. Roughly 70% of internet users use the same password on multiple accounts. Spot the problem? Are you confident your employees are not using ...

Passwords are everywhere&hellip;. Whether logging into our computers, email accounts, social media accounts, or bank accounts, passwords are used to secure our lives online and the companies we work for. Given this reality, it's vital to the security interests of our businesses and ourselves that we choose strong passwords whenever possible. In this post, I will discuss the idea of "password strength" &ndash; what it means, how it differs from complexity, how password strength applies to security, and what you can do to make your passwords more robust and easier to manage.

<h2>Password strength vs. password complexity</h2>
Let's start by talking about a couple of scenarios you have likely found yourself in:
<ul>
<li style="font-weight: 400;" aria-level="1">You sign up for an account or change your password online, where the site gives you feedback regarding strength. Usually, it's symbolized by a line or dot that changes from red (weak), yellow (decent), and green (strong).</li>
<li style="font-weight: 400;" aria-level="1">You sign up for an online account or change your password on an account where a certain amount of complexity is required for a password to be accepted: minimum length, maximum length, special characters, capital letters, numbers, etc.</li>
</ul>
So, when it comes to creating passwords, what do these terms, strength, and complexity mean?
There certainly exists some overlap between the ideas of strength and complexity in passwords. A password like P@ssw0rd might meet the complexity requirements listed above, but it certainly isn't strong. You might ask yourself, "Why isn't that a strong password? Didn't it meet complexity requirements?"&nbsp;
The short answer is that while P@ssw0rd met some arbitrary complexity requirements, it isn't a strong password because it's easy to guess, even with two letters replaced with a unique character and a number, respectively. The password features predictable substitutions, which is the beginning of why it's not a strong password, which would be awful for you if a malicious actor were to try and gain access to one of your accounts using this password. Regarding passwords and how secure they can be, there are some things we can control and others we cannot. Let's start by exploring the things you cannot control.
&nbsp;
<h3>What you can't control</h3>

<ol>
<li> How online services store their users' passwords. 
When you sign up for an account with some online service, they likely will not tell you how they are keeping your account's password, and even if the sites did, you aren't able to change how.&nbsp;
Hopefully, every online service you subscribe to uses a secure&nbsp;password hashing algorithm&nbsp;to obscure your password before they store it. There are many different approaches to hashing passwords; some are more secure than others, and an essential difference between algorithms is how fast or slow they are.&nbsp;
Ideally, your password is hashed using a robust, slow algorithm because an attacker would be constrained in the number of attempts per second/minute they would be able to make if it takes for a server to verify whether a given password was correct or not. This difference in speed is another reason why having a strong password is so important: if you take the time to generate a strong password (long, difficult to guess), it will take much longer for an attacker to guess your password correctly. Unfortunately, some online services don't hash passwords at all, which means passwords are stored in plain text that can be read by anyone with access to the database where user information is stored, which leaves your password completely exposed if a malicious actor was able to get the contents of a service's passwords.
</li>
</ol>

<ol start="2">
<li> How an attack is executed. In the last point, I referenced how an attack (something you cannot control) can affect a password's security. Hackers can employ various tools, strategies, and hardware in an attack. If an attacker can generate 10 thousand attempts per second, there is an extremely high likelihood that a hacker will crack a short but complex password in a reasonable amount of time. </li>
</ol>

<h3>What you can control</h3>
Now that you've seen many things you cannot control regarding passwords, let's explore what you can do to mitigate your exposure to the things you can't control.
&nbsp;
<ol>
<li> How passwords are generated and stored. A good password manager will store passwords in an encrypted state and use a robust and secure algorithm to generate passwords for you. The combination of these two things is the most straightforward step you can take to improve your overall password strength and security. For example, our password manager&nbsp;<a href="https://www.teampassword.com/">Team Password</a>&nbsp;offers a password generation tool with options to specify password length and character sets. TeamPassword makes it easy to&nbsp;<a href="https://teampassword.com/password-generator">generate</a>&nbsp;and save secure passwords for any service you use. Additionally, Team Password encrypts all passwords with a "master key" (that you set) before sending them to their servers, so no one can read them unless they have your master key.</li>
</ol>
<img src="https://cdn.buttercms.com/oKH7J9zGSNCViDKevXKj" alt="undefined" />
<ol>
<li>
How passwords are shared within your business.&nbsp; 
One common and insecure practice that I've seen companies employ is to keep a spreadsheet of passwords to company services that are shared with everyone in the company, which is dangerous for several reasons, namely, that it doesn't allow for any granularity in who can see/use passwords in the company. Here is another area where a password manager is desirable, as it can provide essential access controls to company account passwords.
</li>
<li>
Don't reuse passwords across accounts.&nbsp; 
Because there are things we cannot control, limiting the impact of a password being leaked or stolen is essential. The best way to defend against this possibility is to use a unique password for every service that requires a password. By never reusing a password, you limit the scope of impact that a single stolen password could have on your business.&nbsp;

In many cases, when a large group of passwords is stolen, they are leaked or sold online, and you can guarantee that some attackers will take that information and try it on more services than the one from which a hacker stole the password.
</li>
<li>
Use Two-factor authentication wherever possible&nbsp; 
These services require users to enter the second piece of information to identify themselves. 2FA is often a series of numbers that changes every minute or so. Not all services offer this, but it should be employed wherever possible.
</li>
</ol>
What to take away:
While we've barely scratched the surface of all the possible topics we could include when it comes to just passwords, I hope I've demonstrated the importance that passwords play in our daily life and how easily we can improve our security just by knowing what a secure password is and how to generate one.&nbsp;
I don't believe there is any one right way to create a password, but I strongly suggest using a password manager.&nbsp;
Our Team Password product offers a <a href="https://app.teampassword.com/dashboard#signup">14-day free trial</a>, so if you aren't already using a password manager, I hope you'll try them. Even if you don't use a password manager, you've seen how password padding can allow you to generate memorable and secure passwords.

Passwords are something nearly all of us use daily. Whether logging into our computers, email accounts, social media accounts, or bank accou

Passwords are something nearly all of us use daily. Whether logging into our computers, email accounts, social media ...

Password Best Practices: What Makes a Strong Password?

Passwords are something nearly all of us use daily. Whether logging into our computers, email accounts, social media accounts, or bank accounts, passwords are used to secure our lives online and the companies we work for. Given this reality, it's vital to the security interests of our businesses and ourselves that we choose strong passwords whenever possible. In this post, I will discuss the idea of "password strength" – what it means, how it differs from complexity, how password strength applies to security, and what you can do to make your passwords more robust and easier to manage.

Operating a business in today&rsquo;s market means managing dozens of online accounts and (for our typical customer) over 100 passwords.&nbsp;
<a href="https://teampassword.com/blog/5-habits-that-put-your-accounts-at-risk" style="color: #40d8e3;">Poor password management</a> costs your business time, money, and countless headaches. Every business should have a password vault that makes it easy to collaborate and share online accounts.&nbsp;
Here&rsquo;s why.&nbsp;

<h2>Increase Productivity</h2>
Studies showed that <a href="https://www.digitalinformationworld.com/2019/12/new-password-study-finds-78-of-people-had-to-reset-a-password-they-forgot-in-past-90-days.html" style="color: #40d8e3;">57% of users</a> needed to reset work passwords in the last 90 days, and employees spend <a href="https://www.thenationalnews.com/business/up-to-11-hours-spent-every-year-resetting-passwords-1.819620#:~:text=We%20spend%20on%20average%2012%20minutes%20every%20week%20entering%20or%20renewing%20passwords&amp;text=Almost%2011%20hours%20are%20lost,new%20report%20published%20on%20Tuesday." style="color: #40d8e3; text-decoration: underline;">over 10 hours a year resetting</a> and trying to remember passwords. This, combined with the <a href="https://www.cyclonis.com/report-83-percent-users-surveyed-use-same-password-multiple-sites/" style="color: #40d8e3;">terrible security habits people adopt</a> when left to their own devices, exacts a damaging cost on your business across time.&nbsp;
Don&rsquo;t waste your team&rsquo;s time and expertise on password management when they can have the accounts they need at their fingertips.&nbsp;
<a href="https://help.teampassword.com/en/articles/6143477-sharing-records" style="color: #40d8e3;">Sharing passwords is easy</a> when the tool is designed for the job.&nbsp;

<h2>Avoid Duplicate Accounts</h2>
Duplicate accounts lead to disorganization, confusion, and lost productivity.
TeamPassword lets your employees see which services your company has signed up for so that Jenna from HR doesn't accidentally create a Hootsuite account when Joe from Marketing already made one.&nbsp;
Having multiple accounts for the same service is a nightmare.&nbsp;
It can be difficult to shut down twin accounts, and companies end up paying duplicate subscription fees for months or years.&nbsp;
 <img src="https://cdn.buttercms.com/coUmnsMbRNSqlRL72VMj" alt="undefined" /> 
<h2>Faster Onboarding</h2>
No one wants to spend their first day figuring out how to log onto the accounts they need to do their job. A password manager for teams makes it easy to integrate new employees.
Just <a href="https://help.teampassword.com/en/articles/5722465-how-to-invite-a-new-user" style="color: #40d8e3;">add the new employee</a> to your TeamPassword account, then <a href="https://help.teampassword.com/en/articles/5530821-how-to-create-a-group" style="color: #40d8e3;">grant them access</a> to the appropriate groups.
Our password manager clearly shows new employees what accounts you have. If they&rsquo;re unfamiliar with one of the tools they&rsquo;ll be using to do their job, they can ask you about it sooner rather than later and hit the ground running.

<h2>Ease the Breakup</h2>
A password manager makes it <a href="https://help.teampassword.com/en/articles/6143642-how-to-change-a-user-s-role" style="color: #40d8e3;">frictionless to revoke access</a> when an employee leaves your company.&nbsp;
It might also be a good time to go through and refresh your passwords - easily done with our built-in <a href="https://teampassword.com/password-generator" style="color: #40d8e3;">password generator</a>. You can also see the last time a password was updated right there in the login.&nbsp;
Grant access to your accounts on a need-to-know basis. It takes one moment of vindictiveness for a spurned employee with Twitter access to tarnish your company's reputation.&nbsp;
Cybersecurity is getting more complicated every year. It&rsquo;s tempting to look the other way and do what you&rsquo;ve always done, but with the <a href="https://www.upguard.com/blog/cost-of-data-breach" style="color: #40d8e3;">cost of data breaches</a> rising further, there&rsquo;s no reason to put the livelihood of you and your employees at risk.

Use a password manager. It doesn&rsquo;t have to be ours - be realistic about your use case. We designed TeamPassword to be the most straightforward, easy-to-use tool on the market. If that grabs your interest, <a href="https://app.teampassword.com/dashboard#signup/testimonial" style="color: #40d8e3;">give us a try for free for 14 days</a> (no credit card required).&nbsp;

Operating a business in today’s market means managing dozens of online accounts and over 100s of passwords. Poor password management costs y

Operating a business in today’s market means managing dozens of online accounts and over 100s of passwords. Poor ...

Why All Businesses Should use a Password Manager

Operating a business in today’s market means managing dozens of online accounts and over 100s of passwords. Poor password management costs your business time, money, and countless headaches. Every business should have a password vault that makes it easy to collaborate and share online accounts.

Team Password Blog | Category password-management | Page 4

Over the last decade, the gig economy boom has allowed professionals worldwide to switch to freelancing and build a network of international clients.&nbsp;
According to Upwork, 1 in 3 US workers engaged in freelance work during 2020. Some of the most successful freelancers earn hundreds of thousands of dollars per year through platforms like Upwork, Freelancer, and Toptal.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Does your company hire freelancers? How do you <a href="https://teampassword.com/blog/should-i-share-data-with-freelancers">share passwords with freelancers</a>? TeamPassword is an affordable password management solution for small businesses, startups, and agencies to share credentials securely with team members and freelancers. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>10 Successful Freelancers</h2>
Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field with excellent track records&mdash;many have worked with the biggest companies in the world!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>1. Marcos Rezende - UX designer - Canada</h3>
Marcos Rezende is a UX Designer from Ontario, Canada, with more than 13 years of experience. Marcos has worked in over 30 industry sectors for multinational organizations in the United States, Canada, Germany, and Brazil.&nbsp;
Some of Marcos' notable projects include apps for Ontario's COVID-19 dashboard, Urban Master Planning collaboration platform, and Reaction (kid's e-learning app), to name a few.&nbsp;
Marcos loves sharing his industry expertise with aspiring UX designers and regularly writes for the popular UX publication Career Foundry. Total recognizes Marcos as part of its "Top 3%" of global freelancer talent&mdash;a title given to elite freelancers in their given field.
We don't have access to Marcos' rates, but the best UX designers on Upwork earn upwards of $100 per hour. As a Toptal Top 3% freelancer, Marcos likely charges $200-$300 per hour.
<a href="https://www.marcosrezende.com/">Marcos Rezende's website</a> was nominated for the prestigious <a href="https://www.awwwards.com/sites/ux-portfolio-marcos-rezende">awwwards.</a> in 2021.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>2. Kathy Edens - Marketing Consultant / Freelance Copywriter - United States</h3>
<a href="https://www.upwork.com/freelancers/~016177d19f0624c1a7?viewMode=1">Kathy Edens is a Top Rated Upwork Freelancer</a> with over $300k platform earnings! Kathy has been self-employed as a marketing consultant and freelance copywriter for almost ten years from her home in Ohio, United States.
She holds a Bachelor of Science in Professional Writing and Psychology from Oregon State University, which she says "...helps me understand how to reach your target audience with words."&nbsp;
Kathy has ghost-written several non-fiction books on various topics, including social entrepreneurship, healthcare, real estate investing, and the cannabis industry, to name a few.
Kathy also writes web content, sales pages, email marketing content, case studies, white papers, brochures, press releases, and more. Kathy's rates start at $86 per hour for her writing and marketing services.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>3. Koen van Oeveren - UX designer - Netherlands</h3>
Koen van Oeveren is a freelance UI &amp; UX designer from North Brabant, Netherlands, with almost ten years of experience. Koen works with several design agencies in the Netherlands, designing apps, websites, and eCommerce experiences for many international brands.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Koen holds a Bachelor of Applied Science in Communication and Multimedia Design from Avans University in the Netherlands. Koen's <a href="https://www.koenvo.com/index.html">portfolio website Koenvo</a> was nominated for a <a href="https://www.awwwards.com/sites/koenvo-ui-ux-portfolio">2021 awwwards. Award</a>.
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<h3>4. Pascal Strasche - Product / UX designer - Germany</h3>
Pascal Strasche is a product and UX designer with more than ten years of design experience from Germany. He holds a Master of Arts in Interaction Design and a Bachelor of Arts in Graphic Design, both from HAWK University of Applied Sciences and Arts.
For almost a year over 2020/2021, Pascal worked as the sole product designer to design Con Cubo's SaaS tool that helps complex organizations visualize and manage teams. He's also worked with German steel giant XOM Materials to find product solutions to digitalize&nbsp;Germany's steel industry.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
In 2019, Pascal founded Product Design Resources, a growing archive of 800+ design resources, weekly updated for the design community.
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<h3>5. Paul Hunkin - Developer - New Zealand</h3>
Paul Hunkin is a freelance software consultant and developer from Tauranga, New Zealand, but currently living in Portugal.&nbsp;
Paul has over ten years of experience as a software developer with an impressive work history, including Google, NASA, InfoSys, and the Chinese aerospace industry leader COMAC.
He's worked with several early-stage startups designing everything from high-performance big-data systems to complex web applications to 3D rendering engines. He's also built a lot of the foundational code for independent games on Android.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Paul is a Top Rated Upwork Freelancer with over $400k in platform earnings. His rates start at $120 per hour for software development. <a href="https://paulh.consulting/">Check out Paul's website</a> for more about his impressive portfolio and work history.
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<h3>6. Jana Galat - Writer / Brand Strategist - Canada</h3>
Jana Galat is a freelance copywriter and brand strategist from Ontario, Canada. She holds a Bachelor's Degree in Management and Organizational Studies from King's University College and an Honors in Business Administration from Western University.
Jana has extensive experience writing landing pages, email campaigns, social media ads, and print materials and says, "I am obsessed with creating copy that sells..."
After several years of professional work experience, Jana went freelance in 2019 and has quickly built a reputation as a <a href="https://www.upwork.com/freelancers/~01bfa17a48301876dd">Top Rated Upwork Freelancer</a> with over $70k in platform earnings. Jana's rates start at $100 per hour for copywriting and brand consulting.
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<h3>7. Kate H. - Logo Designer / Branding Expert - United States</h3>
Kate is a freelance professional logo designer and branding expert from Maryland, United States. Kate&nbsp;ran her own green wedding brand which she sold to mywedding.com in 2014, allowing her to focus on helping small&nbsp;businesses figure out what they want (and who they are) and translate that into design.
She holds a Master's degree in Environmental Management from Yale School of The Environmental, and a J.D. in environmental law from Pace Law School.&nbsp;
Kate's skillset includes redesigning and updating material to make it easier to understand, building a consistent brand from a simple starting point like a logo, and creating unique logos that guarantee results.
Kate is a Top Rated Upwork Freelancer, and her rates start at $225 per hour. You can find out more about Kate on her <a href="https://www.upwork.com/freelancers/~013ce73876c1c18126" rel="follow noopener" target="_blank">Upwork profile</a>.
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<h3>8. Xhensila Zemblaku - Art Director - Canada</h3>
Xhensila Zemblaku is a freelance art director, UX/UI designer, and illustrator from Markham, Canada. She holds a Bachelor of Fine Arts from Ryerson University with almost ten years of experience.
Xhensila has been a freelancer for most of her professional career and earned over <a href="https://www.upwork.com/freelancers/~01a08d1fcc6ea8fbcb">$400k on Upwork</a>, completed over 150 jobs, and 4,663 hours!&nbsp;
Xhensila's work includes typography, print design, UX/UI design, web, and mobile design. She's a Top Rated Upwork Freelancer currently charging $200 per hour for various creative gigs.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>9. Tanya Litvinova - UX/UI Designer - United States</h3>
Tanya Litvinova is a freelance UX/UI designer from New York City, United States. She holds a Bachelor of Fine Arts in Advertising Design / Communication Design from the Fashion Institute of Technology.
Tanya specializes in product, mobile, and web design as well as user experience flow, research, and validation.
"I have a passion to make the complex simple, shape behavior, design, plan, and strategize. Aiming for the best user experience, all the while balancing the needs of business and technology to create engaging, habit-forming digital products."
Tanya has worked with Fortune 100 &amp; Fortune 500 companies and successfully delivered business-transforming data-driven analytics, responsive BI dashboards, enterprise web apps, and management systems. Some of Tanya's notable clients include KOCH Industries, BlackRock Financial, BCG Group, and FireEye, to name a few.
<a href="https://www.upwork.com/freelancers/~0165035041b26e96df">Tanya is a Top Rated Upwork Freelancer</a> with more than $200k platform earnings. Her current rate starts at $162.50 per hour.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>10. Guangming Lang - Data Scientist - United States</h3>
Guangming Lang is a freelance data scientist from Michigan, United States. He holds a Bachelor of Arts in Mathematics from New College of Florida and a Master of Science in Biostatistics from the University of Michigan. Guangming has also completed several Coursera courses in data science and machine learning.
Guangming has been a freelancer since 2013 and has worked across several industries, including fintech, trading, medicine, biotech, advertising, and HR.&nbsp;
Guangming is a Top Rated Upwork Freelancer with over $400k in platform earnings. He's completed 216 jobs on Upwork totaling 3,805 hours! Guangming's current rates start at $200 per hour.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>Secure Freelancer Workflows With TeamPassword</h2>
No matter how talented or reputable the freelancers and contractors you hire, your company must use secure workflows to protect your digital assets.
Freelancers often need access to shared accounts and tools. Using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> is the first step to securing these accounts and platforms. You can also use a password manager to share credentials with employees, clients, and other stakeholders to ensure you never expose raw passwords via email, spreadsheets, chat apps, and other non-secure methods.
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> lets you create groups to share access with only those who need it. When they're done, revoke access with a single click. No need to change passwords every time someone leaves the team.
If you do need to change a password, TeamPassword's built-in <a href="https://teampassword.com/password-generator">password generator</a> lets you create secure passwords between 12-32 characters using numbers, letters (uppercase/lowercase), and symbols.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Ready to onboard clients and freelancers securely with TeamPassword's robust <a href="https://app.teampassword.com/dashboard#signup/testimonial">password management solution</a>? <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a free trial</a> to secure your company's digital assets today!

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field.

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in ...

10 extremely successful freelancers and what they do

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field with excellent track records—many have worked with the biggest companies in the world!

Learn what to do if you forgot your Facebook password and how to use TeamPassword to make sure you never forget a password again.

Learn what to do if you forgot your Facebook password and how to use TeamPassword to make sure ...

What to do if you forgot your Facebook password?

Password encryption is essential to store user credentials stored in a database securely. Without password encryption, anyone accessing a user database on a company's servers (including hackers) could easily view any stored passwords.
Even a strong 32-character password created using a <a href="https://teampassword.com/password-generator">secure password generator</a> is useless without password-encryption! If someone can read your password on a server, they can use it simply by copy/pasting it&mdash;no matter how long or complicated the password might be!
Encryption scrambles your password before saving it on the server. So, if someone hacks the server, instead of finding password123, they find a random series of letters and numbers.
In this article, we're going to explore the world of password encryption, why <a href="https://teampassword.com/blog/tips-and-tricks-to-create-a-strong-password">strong passwords matter</a>, and how you can practice better password management!
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<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> is the password management solution for small businesses! Create, store, and share login credentials safely with employees, contractors, and clients. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today!
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<h2>Understanding Password Encryption</h2>
To explain password encryption effectively, we must first grasp the language. Several terms might be unfamiliar, so here is a quick intro to password encryption terminology.
<ul>
<li style="font-weight: 400;" aria-level="1">Key: Used to lock and unlock passwords using a random string of bits. You get private and public keys that crypt and decrypt data differently, but we won't get too deep in the weeds with keys!</li>
<li style="font-weight: 400;" aria-level="1">Bits: A logical state with one of two possible values, including 1/0, true/false, yes/no, or on/off as typical examples.</li>
<li style="font-weight: 400;" aria-level="1">Block (block cipher): A deterministic algorithm operating on fixed-length groups of bits, called blocks.</li>
<li style="font-weight: 400;" aria-level="1">Hash function: The algorithm that uses the key to create password encryption and decryption. A hash function is essentially a piece of code that runs every time someone saves a password or logs into an application.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Hash: A random series of numbers and letters representing your password. The hash function uses your hash instead of the raw password for authentication.</li>
<li style="font-weight: 400;" aria-level="1">Salt: Additional letters and numbers appended to the hash</li>
</ul>
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<h2>How Does Password Encryption Work?</h2>
When you save a new password, a hash function creates a hash version and saves that on the server.&nbsp;
Every time you log in using your password, the hash function recreates the hash to see if it matches what's stored. If the hashes match, the algorithm passes the authentication and logs you in.&nbsp;
For example:
<ul>
<li style="font-weight: 400;" aria-level="1">Original password: Pa$$w0rd123</li>
<li style="font-weight: 400;" aria-level="1">Hashed password: 6AF1CE202340FE71BDB914AD5357E33A6982A63B</li>
</ul>
While this might seem secure, simple hashed passwords aren't hack-proof.
The hash function only creates a unique hash for each password, not each user. So, if multiple users have the password, Pa$$w0rd123, the hash will be exactly the same.
To overcome this encryption vulnerability, engineers salt passwords so each hash is unique, even if the passwords are identical.
<h3>How Salt Works</h3>
A salt appends a unique value of 8 bytes (16 characters) to the password before the hash function creates a hash. This way, even identical passwords are unique before the hash function.
For example:
<ul>
<li style="font-weight: 400;" aria-level="1">Two identical passwords: Pa$$w0rd123</li>
<li style="font-weight: 400;" aria-level="1">Salt value one: E1F53135E559C253</li>
<li style="font-weight: 400;" aria-level="1">Salt value two: 84B03D034B409D4E</li>
<li style="font-weight: 400;" aria-level="1">Password one before hash: Pa$$w0rd123E1F53135E559C253</li>
<li style="font-weight: 400;" aria-level="1">Password two before hash: Pa$$w0rd12384B03D034B409D4E</li>
<li style="font-weight: 400;" aria-level="1">Password one hashed value (SHA256): 72AE25495A7981C40622D49F9A52E4F1565C90F048F59027BD9C8C8900D5C3D8</li>
<li style="font-weight: 400;" aria-level="1">Password two hashed value (SHA256): B4B6603ABC670967E99C7E7F1389E40CD16E78AD38EB1468EC2AA1E62B8BED3A</li>
</ul>
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<h2>5 Common Password Encryption Methods</h2>
<h3>1. Data Encryption Standard (DES)</h3>
While applications no longer use Data Encryption Standard (DES), it's important to mention this password encryption method because of its history and influence on more secure modern standards.
IBM developed DES as a 56-bit encryption technology in the early 1970s. The NSA adopted and improved DES before it was approved worldwide as the encryption standard.
However, since the late 70s, hackers have been able to break DES encrypted passwords. In 1999, ethical hackers managed to break a DES key in under 24 hours.&nbsp;
To make DES more secure, engineers created Triple DES and later Advanced Encryption Standard (AES), which we still use today.
<h3>2. Triple DES</h3>
Triple DES uses three 56-bit keys (blocks) to create 168-bit encryption (some security experts argue that Triple DES is only 112 bits strong). Although Triple-DES is slowly being phased out, many financial institutions still use it to encrypt ATM PINs.
<h3>3. Advanced Encryption Standard (AES)</h3>
AES is the new encryption standard&mdash;trusted by the United States Government and many other prominent organizations globally. At 128 bits, AES is sufficiently secure, but most organizations prefer heavy-duty 256-bit encryption.
At <a href="https://teampassword.com/security">TeamPassword</a>, we use 256-bit encryption to store passwords, ensuring the highest levels of security for our clients. We're also a <a href="https://teampassword.com/security">secure hosting provider</a> holding multiple security accreditations.
Hackers can only break an AES encrypted password through a brute-force attack&mdash;trying password combinations to find the right one.
To counter brute-force attacks, applications will lock an account after a certain number of attempts or use tools like Google's reCAPTURE.
<h3>4. Blowfish</h3>
American cryptographer, Bruce Schneier, designed Blowfish in 1993 as an antidote to the weak DES encryption. Blowfish uses a 64-bit block and variable key length of 32 to 448 bits.
Although Blowfish is more robust than its DES predecessor, the 64-bit block is still vulnerable to attacks, most commonly birthday attacks&mdash;a cryptographic attack that exploits the mathematics behind the algorithm.
To solve Blowfish vulnerabilities, engineers created Twofish in 1998 (128-bit blocks with 256-bit keys) and Threefish in 2008 (256, 516, 1024-bit blocks with 256, 516, 1024-bit keys).
<h3>5. Rivest-Shamir-Adleman (RSA)</h3>
RSA is one of the oldest and widely used to transfer data securely. The encryption works with two keys, two large prime numbers, and an additional auxiliary value.
Due to the complicated encrypting and decrypting process, there is no known method for breaking RSA encryption.&nbsp;
Although widely used for transferring data, RSA is slow and not suitable for password encryption.
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<h2>Why Strong Passwords Matter</h2>
Password encryption can only prevent criminals from viewing saved credentials stored on a server&mdash;but cannot prevent hackers from guessing weak/commonly used passwords. If you <a href="https://teampassword.com/blog/colonial-pipeline-ransomware-attack-dont-reuse-passwords">reuse the same password for multiple accounts</a>, this also puts you at risk!
Encryption is most effective when users create robust, unique passwords for every account. For example, a random 32-character password with letters, numbers, and special characters hashed and salted is near impossible to guess or decode, even using a computer!
In another scenario, let's assume you have a strong 32-character password, but you use it for every account. If hackers manage to steal that password, they have access to every account using the same credentials! Your strong password is effectively useless.
<h3>Improving Your Password Management</h3>
Now that you understand password encryption and the associated vulnerabilities, you can see why strong passwords are essential.
Effective password management is crucial to protect yourself against cyberattacks or in the highly likely event of a data breach where hackers steal your credentials.
Criminals are after the low-hanging fruit&mdash;people who use weak passwords!
5 tips for creating stronger passwords:
<ol>
<li style="font-weight: 400;" aria-level="1">Create strong passwords for every account. The easiest way to do this is using a password generator. <a href="https://teampassword.com/password-generator">TeamPassword has a free password generator</a> anyone can use to create passwords from 12-32 characters using uppercase, lowercase, numbers, and special characters. We recommend creating passwords as long as the application will allow.</li>
<li style="font-weight: 400;" aria-level="1">Never create passwords shorter than eight characters, with 12 being our recommended minimum.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Never reuse the same password for multiple accounts.</li>
<li style="font-weight: 400;" aria-level="1">Never create passwords with your name, family member's names, or pet's names. With social media, this information is freely available. Criminals can add those names to algorithms for brute-force attacks.</li>
<li style="font-weight: 400;" aria-level="1">Don't store passwords in digital notepads or spreadsheets. We recommend using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager like TeamPassword</a> to create and store your credentials.</li>
</ol>
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<h2>Why You Need a Password Manager like TeamPassword</h2>
We have so many accounts these days; it's almost impossible to create unique, memorable, secure passwords for each one. A password manager solves this problem.
Instead of remembering the credentials for every account, you only need to memorize the one to log into your password manager.&nbsp;
TeamPassword keeps all of your credentials safely stored and encrypted, so you never have to memorize a password again. Instead of entering your credentials, you use one of TeamPassword's browser extensions (Chrome, Firefox, and Safari) to log into accounts.
<h3>Built for Teams</h3>
TeamPassword's best feature is its ability to share credentials with team members securely. Instead of sharing passwords, you provide access through TeamPassword.&nbsp;
Employees <a href="https://app.teampassword.com/dashboard#signup/testimonial">use TeamPassword</a> to log in, meaning you never share raw passwords&mdash;no more worrying about unauthorized access or sharing.
You can create groups in TeamPassword to share access with employees, clients, contractors, and freelancers. When someone no longer needs access, remove them from the group with a single click. No need to change passwords every time someone leaves a project!
<h3>Built-In Password Generator</h3>
TeamPassword features a built-in secure password manager so you can create robust passwords for every account. TeamPassword also ensures you never reuse the same credentials so that you won't fall victim to credential stuffing attacks!
With a built-in password generator, you can change passwords regularly, and TeamPassword will update the new credentials for all users!
<h3>Monitor Login Activity</h3>
TeamPassword's activity log keeps track of every action across all of your accounts&mdash;logins, password changes, new team members, sharing access, and more.
You can also set up email notifications for all TeamPassword actions so that you can react fast to any suspicious activity.
<h3>Get Your Free TeamPassword Trial</h3>
Password encryption is not enough to protect your business from password vulnerabilities! You need a robust password manager like TeamPassword to create, store, and share credentials securely.
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<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and let TeamPassword secure your company's digital assets.

Password encryption is the number one component of password security. TeamPassword encrypts passwords with state-of-the-art technology to keep passwords safe.

Password encryption is the number one component of password security. TeamPassword encrypts passwords with state-of-the-art technology to keep ...

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