Over the last decade, the gig economy boom has allowed professionals worldwide to switch to freelancing and build a network of international clients.&nbsp;
According to Upwork, 1 in 3 US workers engaged in freelance work during 2020. Some of the most successful freelancers earn hundreds of thousands of dollars per year through platforms like Upwork, Freelancer, and Toptal.
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<h2>10 Successful Freelancers</h2>
Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field with excellent track records&mdash;many have worked with the biggest companies in the world!
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<h3>1. Scott Luscombe - Graphic Designer / Shopify Expert / Website Developer / Copywriter&nbsp; - Canada</h3>
Scott Luscombe is a freelance graphic designer, Shopify expert, website developer, and copywriter from Uxbridge, Canada. He holds a degree in Illustration from Sheridan College and a degree in Marketing from the University of Toronto.
Scott has been a freelancer for most of his professional career and has earned over $500k on Upwork. He has completed over 311 jobs and worked&nbsp;10,956 hours!&nbsp;
Scott's work includes graphic design and branding, illustration and icons, copywriting, website design and development, UX/UI, and printing and packaging. He also provides freelance coaching and consulting. Scott is a Top Rated Upwork Freelancer currently charging $99 per hour for various creative gigs.
Some of Scott's most notable work includes designs for Coca-Cola, the Canadian Cancer Society, Nickelodeon, and Wallet Ninja (to name a few).&nbsp;
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<h3>2. Kathy Edens - Marketing Consultant / Freelance Copywriter - United States</h3>
<a href="https://www.upwork.com/freelancers/~016177d19f0624c1a7?viewMode=1">Kathy Edens is a Top Rated Upwork Freelancer</a> with over $300k platform earnings! Kathy has been self-employed as a marketing consultant and freelance copywriter for almost ten years from her home in Ohio, United States.
She holds a Bachelor of Science in Professional Writing and Psychology from Oregon State University, which she says "...helps me understand how to reach your target audience with words."&nbsp;
Kathy has ghost-written several non-fiction books on various topics, including social entrepreneurship, healthcare, real estate investing, and the cannabis industry, to name a few.
Kathy also writes web content, sales pages, email marketing content, case studies, white papers, brochures, press releases, and more. Kathy's rates start at $86 per hour for her writing and marketing services.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>3. Koen van Oeveren - UX designer - Netherlands</h3>
Koen van Oeveren is a freelance UI &amp; UX designer from North Brabant, Netherlands, with almost ten years of experience. Koen works with several design agencies in the Netherlands, designing apps, websites, and eCommerce experiences for many international brands.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Koen holds a Bachelor of Applied Science in Communication and Multimedia Design from Avans University in the Netherlands. Koen's <a href="https://www.koenvo.com/index.html">portfolio website Koenvo</a> was nominated for a <a href="https://www.awwwards.com/sites/koenvo-ui-ux-portfolio">2021 awwwards. Award</a>.
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<h3>4. Pascal Strasche - Product / UX designer - Germany</h3>
Pascal Strasche is a product and UX designer with more than ten years of design experience from Germany. He holds a Master of Arts in Interaction Design and a Bachelor of Arts in Graphic Design, both from HAWK University of Applied Sciences and Arts.
For almost a year over 2020/2021, Pascal worked as the sole product designer to design Con Cubo's SaaS tool that helps complex organizations visualize and manage teams. He's also worked with German steel giant XOM Materials to find product solutions to digitalize&nbsp;Germany's steel industry.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
In 2019, Pascal founded Product Design Resources, a growing archive of 800+ design resources, weekly updated for the design community.
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<h3>5. Paul Hunkin - Developer - New Zealand</h3>
Paul Hunkin is a freelance software consultant and developer from Tauranga, New Zealand, but currently living in Portugal.&nbsp;
Paul has over ten years of experience as a software developer with an impressive work history, including Google, NASA, InfoSys, and the Chinese aerospace industry leader COMAC.
He's worked with several early-stage startups designing everything from high-performance big-data systems to complex web applications to 3D rendering engines. He's also built a lot of the foundational code for independent games on Android.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Paul is a Top Rated Upwork Freelancer with over $400k in platform earnings. His rates start at $120 per hour for software development. <a href="https://paulh.consulting/">Check out Paul's website</a> for more about his impressive portfolio and work history.
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<h3>6. Jana Galat - Writer / Brand Strategist - Canada</h3>
Jana Galat is a freelance copywriter and brand strategist from Ontario, Canada. She holds a Bachelor's Degree in Management and Organizational Studies from King's University College and an Honors in Business Administration from Western University.
Jana has extensive experience writing landing pages, email campaigns, social media ads, and print materials and says, "I am obsessed with creating copy that sells..."
After several years of professional work experience, Jana went freelance in 2019 and has quickly built a reputation as a <a href="https://www.upwork.com/freelancers/~01bfa17a48301876dd">Top Rated Upwork Freelancer</a> with over $70k in platform earnings. Jana's rates start at $100 per hour for copywriting and brand consulting.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>7. Kate H. - Logo Designer / Branding Expert - United States</h3>
Kate is a freelance professional logo designer and branding expert from Maryland, United States. Kate&nbsp;ran her own green wedding brand which she sold to mywedding.com in 2014, allowing her to focus on helping small&nbsp;businesses figure out what they want (and who they are) and translate that into design.
She holds a Master's degree in Environmental Management from Yale School of The Environment, and a J.D. in environmental law from Pace Law School.&nbsp;
Kate's skillset includes redesigning and updating material to make it easier to understand, building a consistent brand from a simple starting point like a logo, and creating unique logos that guarantee results.
Kate is a Top Rated Upwork Freelancer, and her rates start at $225 per hour. You can find out more about Kate on her <a href="https://www.upwork.com/freelancers/~013ce73876c1c18126" rel="follow noopener" target="_blank">Upwork profile</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>8. Marcos Rezende - UX designer - Canada</h3>
Marcos Rezende is a UX Designer from Ontario, Canada, with more than 13 years of experience. Marcos has worked in over 30 industry sectors for multinational organizations in the United States, Canada, Germany, and Brazil.&nbsp;
Some of Marcos' notable projects include apps for Ontario's COVID-19 dashboard, Urban Master Planning collaboration platform, and Reaction (kid's e-learning app), to name a few.&nbsp;
Marcos loves sharing his industry expertise with aspiring UX designers and regularly writes for the popular UX publication Career Foundry. Total recognizes Marcos as part of its "Top 3%" of global freelancer talent&mdash;a title given to elite freelancers in their given field.
We don't have access to Marcos' rates, but the best UX designers on Upwork earn upwards of $100 per hour. As a Toptal Top 3% freelancer, Marcos likely charges $200-$300 per hour.
<a href="https://www.marcosrezende.com/">Marcos Rezende's website</a> was nominated for the prestigious <a href="https://www.awwwards.com/sites/ux-portfolio-marcos-rezende">awwwards.</a> in 2021.
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<h3>9. Tanya Litvinova - UX/UI Designer - United States</h3>
Tanya Litvinova is a freelance UX/UI designer from New York City, United States. She holds a Bachelor of Fine Arts in Advertising Design / Communication Design from the Fashion Institute of Technology.
Tanya specializes in product, mobile, and web design as well as user experience flow, research, and validation.
"I have a passion to make the complex simple, shape behavior, design, plan, and strategize. Aiming for the best user experience, all the while balancing the needs of business and technology to create engaging, habit-forming digital products."
Tanya has worked with Fortune 100 &amp; Fortune 500 companies and successfully delivered business-transforming data-driven analytics, responsive BI dashboards, enterprise web apps, and management systems. Some of Tanya's notable clients include KOCH Industries, BlackRock Financial, BCG Group, and FireEye, to name a few.
<a href="https://www.upwork.com/freelancers/~0165035041b26e96df">Tanya is a Top Rated Upwork Freelancer</a> with more than $200k platform earnings. Her current rate starts at $162.50 per hour.
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<h3>10. Guangming Lang - Data Scientist - United States</h3>
Guangming Lang is a freelance data scientist from Michigan, United States. He holds a Bachelor of Arts in Mathematics from New College of Florida and a Master of Science in Biostatistics from the University of Michigan. Guangming has also completed several Coursera courses in data science and machine learning.
Guangming has been a freelancer since 2013 and has worked across several industries, including fintech, trading, medicine, biotech, advertising, and HR.&nbsp;
Guangming is a Top Rated Upwork Freelancer with over $400k in platform earnings. He's completed 216 jobs on Upwork totaling 3,805 hours! Guangming's current rates start at $200 per hour.
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<h2>Secure Freelancer Workflows With TeamPassword</h2>
No matter how talented or reputable the freelancers and contractors you hire, your company must use secure workflows to protect your digital assets.
Freelancers often need access to shared accounts and tools. Using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> is the first step to securing these accounts and platforms. You can also use a password manager to share credentials with employees, clients, and other stakeholders to ensure you never expose raw passwords via email, spreadsheets, chat apps, and other non-secure methods.
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> lets you create groups to share access with only those who need it. When they're done, revoke access with a single click. No need to change passwords every time someone leaves the team.
If you do need to change a password, TeamPassword's built-in <a href="https://teampassword.com/password-generator">password generator</a> lets you create secure passwords between 12-32 characters using numbers, letters (uppercase/lowercase), and symbols.
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Ready to onboard clients and freelancers securely with TeamPassword's robust <a href="https://app.teampassword.com/dashboard#signup/testimonial">password management solution</a>? <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a free trial</a> to secure your company's digital assets today!

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field.

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in ...

10 extremely successful freelancers and what they do

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field with excellent track records—many have worked with the biggest companies in the world!

Marketing KPIs (key performance indicators) are critical for companies to measure campaign successes, what's working, and what's not.
As you will see in this article, it's essential to calculate several of these metrics because when used together they give each other context.
Does your marketing team <a href="https://teampassword.com/blog/secure-password-sharing">share passwords</a> for social media platforms, marketing tools, software, and other applications? Sharing passwords via email, spreadsheets, messaging apps, and other unsecure methods could put your company, clients, and end-users at risk!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Switch to TeamPassword, the affordable and robust password management solution for small businesses and startups. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to try TeamPassword.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>1 - Customer Acquisition Cost (CAC)</h2>
Customer acquisition cost (CAC) measures what you spend to convert a single lead into a paying customer&mdash;sometimes compared alongside customer lifetime value (LTV).&nbsp;
CAC is one of the most important marketing metrics for startups because it tells you how much you need to spend to grow your customer base. Investors often consider CAC to determine a startup's burn rate and how that will affect cash flow.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Customer Acquisition Cost Calculation</h3>
Customer Acquisition Cost = Sales and Marketing Expenses / Number of New Customers
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You can calculate your CAC on a few levels:
<ul>
<li style="font-weight: 400;" aria-level="1">Campaign level&mdash;individual marketing campaigns</li>
<li style="font-weight: 400;" aria-level="1">Medium level&mdash;social media, paid ads, email marketing, content marketing, custom-defined, etc.</li>
<li style="font-weight: 400;" aria-level="1">Total marketing budget</li>
</ul>
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<h3>Campaign Level CAC</h3>
Your CAC at the campaign level will help you determine how much you spent to acquire customers for a specific campaign. For example, an eCommerce store's Summer Sale that included paid ads, social media, and email marketing.
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<h3>Medium Level CAC</h3>
Medium level CAC calculates how much you spend to acquire a new customer per medium. This calculation will help you determine where to focus your marketing efforts, like social media, paid ads, or email marketing, for example.
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<h3>Total Marketing Budget</h3>
Calculating your customer acquisition cost for your entire marketing budget will determine how much you're spending on marketing vs. the cost to acquire new customers.
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<h2>2 - Customer Lifetime Value (LTV)</h2>
Customer lifetime value (LTV) measures the total average revenue each customer will generate. Companies often measure LTV with CAC to understand the cost to acquire a new customer vs. the total value of that customer.
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<h3>Customer Lifetime Value Calculation</h3>
Calculating your LTV requires two steps. First, you need to calculate your lifetime value, then your LTV.
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Step one&mdash;calculating lifetime value:
Lifetime value = Average value of sales x number of transactions x retention period
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Step two&mdash;calculating LTV:
Customer lifetime value = lifetime value x profit margin
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If your CAC is higher than your LTV, then effectively, you don't have a viable business model because you will never generate any profit.
Having said that, many startups operate at a CAC higher than their LTV early on to build a customer base. The idea is that once you acquire a certain number of customers, they'll invite other users, which will drive organic growth, and reduce your overall CAC over time.
Without a massive budget, this strategy is extremely risky and could bankrupt the company. It's better to manage your marketing budget with a CAC as low as possible while maximizing your LTV.
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<h3>How to Increase the LTV?</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Communication builds rapport with customers and increases the likelihood that they'll spend more money.</li>
<li style="font-weight: 400;" aria-level="1">Find ways to re-engage existing customers to get them to spend more.</li>
<li style="font-weight: 400;" aria-level="1">Develop strategies to build brand loyalty so that customers are more likely to exceed your average LTV.</li>
</ul>
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<h2>3 - Cost Per Acquisition (CPA)</h2>
Cost per acquisition (CPA) is often confused with customer acquisition cost. Where CAC measures the cost to acquire a customer, CPA measures for any acquisition that is not yet a customer&mdash;for example, leads, trial users, sign-ups, etc.
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<h3>Cost Per Acquisition Calculation</h3>
The CPA formula is the same as the CAC calculation.
Cost Per Acquisition = Sales and Marketing Expenses / Number of New Acquisitions
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<h2>4 - Return on Investment (ROI)</h2>
Return on investment (ROI) measures the gross profit you generate from your marketing investment.
ROI is usually represented as a percentage that indicates the difference (margin) between revenue and expenses. The higher the percentage, the more profitable your return on investment.
When calculating returns specifically for marketing campaigns, companies sometimes refer to ROI as ROMI (Return on Marketing Investment).
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<h3>Return on Investment Calculation</h3>
Return on investment = (sales growth - cost of investment) / cost of investment
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Spreadsheet tip: If you're adding this formula to a spreadsheet, make sure you set the cell to percentage.
&nbsp; &nbsp;&nbsp;
<h2>5 - Traffic-to-Lead Ratio</h2>
Traffic-to-lead ratio is the number of leads you acquire related to the source&mdash;organic, paid ads, email marketing, social media, etc.&nbsp;
&nbsp; &nbsp; &nbsp;&nbsp;
<h3>Traffic-to-Lead Ratio Calculation</h3>
Traffic-to-Lead Ratio = Visitors / Leads
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
The lower your traffic-to-lead ratio, the more valuable the traffic source.
For example, you get 100 leads from Instagram and 50 leads from Pinterest during a month. You would assume Instagram is where you need focus, right?
But what if, to get those leads, you had to drive 10,000 visitors from Instagram and 1,000 from Pinterest?
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Each traffic-to-lead ratio would look like this:
<ul>
<li style="font-weight: 400;" aria-level="1">Instagram: 100:1&mdash;one lead for every 100 visitors&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Pinterest: 20:1&mdash;one lead for every 20 visitors</li>
</ul>
Pinterest traffic is more valuable in this scenario because you have to drive fewer visitors per lead.
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Traffic-to-lead ratio can help understand several things about the leads you generate:
<ul>
<li style="font-weight: 400;" aria-level="1">Determine the impact of layout or content changes</li>
<li style="font-weight: 400;" aria-level="1">Learn which are your best traffic sources</li>
<li style="font-weight: 400;" aria-level="1">If you have an affiliate marketing campaign, you can tell which affiliate drives the most valuable traffic</li>
</ul>
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<h2>6 - Return on Ad Spend (ROAS)</h2>
Return on Ad Spend (ROAS) measures the revenue you generate for every dollar you spend, usually expressed as a ratio.
In most cases, you want your return to be higher than your spending. However, you might also consider your customer lifetime value. If you have a high LTV, then you can afford to lose a little on your ROAS because you know you'll see a return over time.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Return on Ad Spend Calculation</h3>
Return on Ad Spend = Revenue generated from ads / Money spent on ads
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How do you protect your leads and customers? Does your team <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">share passwords</a> for email marketing software and lead generation tools? Protect your customers' data with an effective password management solution from TeamPassword. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a>.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>7 - Conversion Rate</h2>
Conversion rate is the number of customers who complete a specific action usually expressed as a percentage&mdash;like a sale, email signup, survey completion, etc. The higher your conversion rate, the better your content, sales funnel, and overall marketing efforts.
Conversion Rate Optimization (CRO) is the practice of looking for ways to improve conversions by testing changes to the marketing strategy&mdash;also referred to as growth hacking.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Conversion Rate Calculation</h3>
Conversion Rate = (Number of conversions / total visitors) x 100
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>8 - Follower Growth</h2>
Follower growth expresses the gains or losses in social media followers. This metric can help social media managers and brands understand if their messaging and content resonates with their target market.
Follower growth is an essential social media metric because the higher your follower count, the greater your organic reach and the less you need to spend on ads&mdash;depending on the platform's algorithm restrictions, of course!
&nbsp; &nbsp; &nbsp;
<h3>Follower Growth Calculation</h3>
Social media managers generally measure follower growth monthly, quarterly, and annually expressed as a percentage.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Follower Growth = (Number of new followers / total followers) x 100
&nbsp; &nbsp; &nbsp; &nbsp;
Note: if you lose followers, you must express the number of new followers as a negative to get your net loss as a percentage.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>9 - Organic Traffic</h2>
Organic traffic measures the number of visitors who find your website through search engine results. Organic traffic is significant because it costs the least to acquire.
You can create a blog post that costs a few hundred dollars to rank your website high in search engines, delivering "free" traffic for months, years, or even decades!
Brands are always looking to increase organic traffic through search engine optimization and blog content.
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<h2>10 - Email Marketing: Open Rate &amp; Click-Through rate</h2>
There are two metrics email marketers measure (expressed as percentages):
<ul>
<li style="font-weight: 400;" aria-level="1">Open rate: how many people open your emails</li>
<li style="font-weight: 400;" aria-level="1">Click-through rate (CTR): how many people click email links</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Open rate allows you to gauge the success of your email subject line and whether it resonates enough for people to open your email. This metric can also help to determine whether your emails are going to inboxes or straight to spam!
CTR tells you how successful your email content and CTAs were at getting people to click your links. If you have multiple links in an email, you can measure a separate CTR for each one to determine which content hyperlink was most effective.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Open Rate &amp; Click-Through rate Calculation</h3>
Open Rate = (Total emails opened / total emails delivered) x 100&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Click-Through Rate = (Total link clicks / total emails delivered) x 100
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Does Your Marketing Team Share Passwords?</h2>
Many marketing tools and social media platforms only allow a single login. In some cases, you pay per user, so teams share credentials to save monthly subscription costs.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword is a password management solution</a> for companies to share credentials with internal and external team members safely. Instead of <a href="https://teampassword.com/blog/secure-password-sharing">sharing passwords</a>, you share access to your company's digital assets via TeamPassword.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Team members can use one of our browser extensions (Safari, Firefox, Chrome) or mobile app (iOS, Android) to log into accounts&mdash;meaning they never have to save or remember passwords because TeamPassword does it all for you!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to improve your company's password security and mitigate the potential for leaks and attacks.

Marketing KPIs are critical for companies to measure successes. This article will explain top ten marketing KPIs essential for your team.

Marketing KPIs are critical for companies to measure successes. This article will explain the top ten marketing KPIs ...

Top 10 marketing KPIs for your team

Marketing KPIs are critical for companies to measure successes. This article will explain the top ten marketing KPIs essential for your team.

Top ten marketing KPIs for your team

Marketing is one of the biggest challenges for small businesses and startups. You have to manage limited resources while trying to grow and engage your customer base.
One of the biggest marketing questions small businesses face is how will I run my marketing?
Do you hire:
<ul>
<li style="font-weight: 400;" aria-level="1">An in-house marketing team or individual?</li>
<li style="font-weight: 400;" aria-level="1">A marketing contractor?</li>
<li style="font-weight: 400;" aria-level="1">A marketing agency?</li>
</ul>
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There's no one-size-fits-all approach to answering this marketing dilemma, but there are some pros and cons to weigh. This article will explore hiring a marketing contractor vs. in-house marketing vs. marketing agency and why you might consider one over another.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
No matter your choice, you'll need to share company or client passwords to give marketing teams access to social media, email marketing software, and other marketing tools.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
TeamPassword is an affordable password manager for small businesses and startups to share credentials securely with team members&mdash;including contractors, agencies, and clients. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>In-House Marketing</h2>
Small business owners and startup founders are often wary of hiring people full-time. If you hit hard times, it's easier to cut back on outsourced marketing than finding money to meet payroll&mdash;employees come with lots of risk and responsibility!
But an in-house marketing team or individual also brings consistency, reliability, control and makes decisions in the company's best interests rather than their own.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Pros of In-House Marketing</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Speed and flexibility: An in-house marketing team can act faster with a higher degree of consistency than an agency or contractor. Full-time employees are also more likely to go that extra mile to ensure the company succeeds. This flexibility allows you to react quickly to market changes; critical in today's competitive landscape.</li>
<li style="font-weight: 400;" aria-level="1">Long-term consistency: Consistency is key to building a marketing strategy with long-term goals&mdash;something you'll struggle to achieve with a contractor or agency. Contractors and agency staff come and go, which means you also have to consider the cost of communicating and reiterating your company's mission. An employee will generally stick around for five to ten years, which means you can have one person committed to meeting KPIs for your company's long-term success.</li>
<li style="font-weight: 400;" aria-level="1">Security: We're living in an age where cybersecurity poses a massive risk to all companies globally. Contractors and agencies expose companies to <a href="https://teampassword.com/blog/what-is-a-security-audit-and-does-my-business-need-one">security risks</a>. In contrast, owners have far more control over full-time employees so that they can minimize these risks.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Manage your password vulnerabilities with a secure password management solution from TeamPassword. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to minimize your company's cybersecurity risks.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Cons of In-House Marketing</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Responsibility: Full-time employees come with a lot of responsibility! Aside from salary and benefits, you have to consider where they work, tools and equipment, training, what happens during leave (vacation, sick, parental, etc.), company culture, and other factors many business owners don't consider when hiring.</li>
<li style="font-weight: 400;" aria-level="1">You need a team: Marketing is a multifaceted industry with social media, copywriting, content creation, email, paid ads, keyword research, and even PR in small businesses. All of these disciplines are full-time jobs alone! Even for a small company, this is a lot of work for one person, so you'll likely have to outsource some work early on.</li>
<li style="font-weight: 400;" aria-level="1">Slow to scale: Hiring full-time staff is a slow process, which can take months when you include the interview process and onboarding. These delays could impact how quickly your business can scale, especially during growth spikes.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Marketing Agency</h2>
There is a lot of value in hiring a marketing agency, but there are also several downsides you need to consider.
While you don't have the responsibility of a full-time team member, marketing agencies often lock you into fixed-term contracts that aren't easy to terminate early if you're unhappy with the service.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Pros of a Marketing Agency</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Multifaceted talent: Marketing agencies come with diverse talent, strategies, and ideas. This multifaceted expertise can provide significant value for your company's marketing efforts. Marketing agencies are also in tune with trends, customer behavior, and other market-related conditions.</li>
<li style="font-weight: 400;" aria-level="1">Team management: One of the challenges with full-time employees and contractors is that they require a degree of oversight. Marketing agencies manage their staff, so you never have to worry about employee leave, tools and equipment, training, etc. Your marketing campaigns continue 12 months a year without managing teams or people&mdash;freeing you to focus on other aspects of your business.</li>
<li style="font-weight: 400;" aria-level="1">Scalable &amp; adaptable: Another significant benefit to hiring a marketing agency is that they can quickly scale and adapt as your company grows. Depending on your contract, you can also cut back during slow periods to reduce costs and manage cash flow.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Cons of In-House Marketing</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Can lack consistency: With so many people working on your account, your campaigns' messaging, timing, and branding can lack consistency, especially in the first few months as you build an agency-company relationship. You also have no control over who works on your account or when the agency swaps staff&mdash;which could lead to inconsistencies or delays.</li>
<li style="font-weight: 400;" aria-level="1">Billable hours: Marketing agencies generally charge by the hour, allocating your campaigns a set amount of time per week. While agencies are usually pretty efficient, this time allocation limits your ability to make fast changes or push that little extra when required.</li>
<li style="font-weight: 400;" aria-level="1">Lack flexibility: Marketing often requires you to act fast to changes or opportunities as they present themselves, which can be challenging when working with an agency. You can't ask agency employees to work overtime to take advantage of opportunities or challenges. Additionally, changing a campaign usually requires you to go through a chain of communication at the marketing agency to get authorization or sign off on additional costs.</li>
<li style="font-weight: 400;" aria-level="1">High-security risk: While it's great to have a team of people working on your campaigns, marketing agencies significantly increase your security risk. You'll have little or no control over who has access to your company's digital assets or <a href="https://teampassword.com/blog/solving-common-agency-problems-with-a-password-manager">how marketing agencies share passwords</a>.&nbsp;</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
One way to mitigate this security risk is to use TeamPassword. Allocate a separate login for each person from the agency working on your account, and share your passwords through <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword's password manager</a>. Sharing credentials with agencies this way gives you more control and reduces your password vulnerabilities.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>Marketing Contractor</h2>
A marketing contractor provides a good balance between agency and full-time employee. You get the intimacy of an employee-employer relationship without the responsibility of a full-time team member.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Pros of a Marketing Contractor</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Experienced specialist: Marketing contractors come with a wealth of specialist experience. You can also hire different contractors to fulfill specific tasks and roles, so you get high-value expertise for all your marketing efforts.</li>
<li style="font-weight: 400;" aria-level="1">Flexible contracts: Marketing contractors generally have flexible (often verbal) agreements that you can terminate without notice. You also don't have to worry about benefits, salaries, taxes, etc.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Cons of a Marketing Contractor</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Lack of skills: Most marketing contractors are specialists, which is great for specific tasks, but it could be a problem if you don't have the resources for multiple freelancers!</li>
<li style="font-weight: 400;" aria-level="1">Availability: Marketing contractors often have several clients, and unlike agencies, they don't have the staffing to manage their calendar, meaning they're only available during specific days or times.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Cost Considerations for Types of Marketing</h2>
One thing we haven't mentioned in any of the pros and cons of marketing contractor vs. in-house marketing vs. marketing agency is cost. Cost is difficult to quantify because there are ways to save or overspend with all three options.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">What resources do you already have to complement in-house marketing (i.e., graphic designer, copywriter, content creators, developers)? If you already have a small team, adding a full-time marketing director might be more valuable and cost-effective than a contractor or agency.</li>
<li style="font-weight: 400;" aria-level="1">A marketing agency with a diverse team will give you the highest value with minimal cost if you only have a small budget. They'll also have add-ons and extras to help you scale.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">A US-based marketing contractor can be cost-effective if you only need them a few hours a week. But they usually charge more per hour than a full-time employee or agency. If you need a lot of marketing work, a marketing contractor might work out the most expensive option.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Password Security for Internal &amp; External Teams</h2>
Most small businesses and startups hire a mix of in-house and outsourced team members. One of the challenges in this mixed environment is <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">sharing passwords with coworkers</a>.
Many small businesses use unsecure methods like email, chat, spreadsheets, or digital notes to share credentials. These unsecured sharing methods expose companies (including clients, employees, and users) to attacks.
We designed <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> to solve this password management problem for small businesses.
With affordable plans, easy onboarding, multiple ways to log in, and robust security, TeamPassword is the <a href="https://app.teampassword.com/dashboard#signup/testimonial">best password manager</a> for small businesses managing internal and external teams.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Here is a quick overview of our password manager:
<ul>
<li style="font-weight: 400;" aria-level="1">Accessible everywhere: use our browser extensions (Firefox, Chrome, Safari) or mobile app (iOS, Android) to log into accounts.</li>
<li style="font-weight: 400;" aria-level="1">Groups &amp; sharing: create groups to share credentials with various teams. Only provide access to those who need it and easily revoke access with a single click!</li>
<li style="font-weight: 400;" aria-level="1">Robust passwords: a built-in <a href="https://teampassword.com/password-generator">password generator</a> lets you create unique, secure passwords for every account.</li>
<li style="font-weight: 400;" aria-level="1">Two-factor authentication (2FA): each team member can set up 2FA using Google Authenticator to add an extra layer of security for their TeamPassword account.</li>
<li style="font-weight: 400;" aria-level="1">Activity Logging &amp; Notifications: TeamPassword tracks every team member's activity, so you can keep track of movements and identify suspicious activity. You can also set up email notifications for instant alerts to your most sensitive data and accounts.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and secure your company's assets with TeamPassword&mdash;no obligation and no credit card required!

With affordable plans, easy onboarding and robust security, TeamPassword is the best password manager for small businesses.

With affordable plans, easy onboarding, multiple ways to log in, and robust security, TeamPassword is the best password ...

Marketing Contractor vs. In-house marketing vs. Marketing Agency

With affordable plans, easy onboarding, multiple ways to log in, and robust security, TeamPassword is the best password manager for small businesses managing internal and external teams.

Marketing Contractor vs. Internal Marketing Team vs. Marketing Agency

The events of 2020 have accelerated the change in how companies hire workers. 59 million people were freelancing in the United States in 2020&mdash;up from 53 million in 2014 and 57 million in 2019! (Source: Statista)
Sites like Upwork, Fiverr, Freelancer, <a href="https://www.toptal.com/" rel="follow noopener" target="_blank">Toptal</a>, and others make it easy for companies to hire great talent with escrow payments and dispute resolution to mitigate risks for both parties.
This gig economy is fantastic for small businesses, solopreneurs, and agencies to supplement their workforce to complete jobs and tasks. But, when should small businesses switch from hiring freelancers to full-time employees?
This article will explore the difference between hiring freelancers vs. full-time employees, the pros and cons, and which is better for your business.
Unfortunately, there's no magic formula to decide whether freelancers or full-time staff are better for your business. You'll need to consider several factors, including your industry, legislation for handling data, labor compliance, feasibility, and security, to name a few.
These are by no means rules for you to make decisions. Instead, use this article as a guide when considering who to hire and when.
Whether your business hires full-time staff, freelancers, or contractors, you'll need a secure way to share passwords.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
TeamPassword is a safe and affordable password management solution for small businesses. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to explore TeamPassword's security features for your team.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Freelancer Definition</h2>
Businesses must know how the IRS defines a freelancer because this distinction can affect the freelancer's independence.&nbsp;
If an employer controls certain behavioral and financial aspects of the agreement, the IRS classifies the freelancer as an employee, and the employer may be liable to pay benefits and taxes.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Behavioral Control</h3>
The IRS divides behavioral factors into four categories:
<ul>
<li style="font-weight: 400;" aria-level="1">Type of instructions given: Where, when, and how the freelancer must work, tools or equipment, subcontracting, where to purchase supplies, who must complete the work.</li>
<li style="font-weight: 400;" aria-level="1">Degree of instruction: It is important to determine how much control the employer has over the type of instruction. To avoid grey areas, it's best to minimize instructions or control over how a freelancer completes tasks.</li>
<li style="font-weight: 400;" aria-level="1">Evaluation systems: "If an evaluation system measures the details of how the work is performed, then these factors would point to an employee." - cite: IRS Official Website</li>
<li style="font-weight: 400;" aria-level="1">Training: If you provide freelancers with training on how to complete the job a certain way, the IRS may classify this as an employer-employee relationship.&nbsp;</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Financial Control</h3>
The IRS divides financial factors into four categories:
<ul>
<li style="font-weight: 400;" aria-level="1">Significant investment: Applies to tools and equipment the worker needs to complete their job.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Unreimbursed expenses: Freelancers don't typically have expenses reimbursed.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Opportunity for profit or loss: The possibility of a loss indicates the worker is a freelancer.</li>
<li style="font-weight: 400;" aria-level="1">Services available to the market: Freelancers are free to advertise their services and work for other employers. The IRS might consider any restrictions as an employer-employee relationship.</li>
<li style="font-weight: 400;" aria-level="1">Method of payment: Even when employers pay freelancers an hourly rate, there is no guarantee of a regular wage.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Type of Relationship</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Written contracts: Even if a written agreement states that the worker is a freelancer, the IRS will investigate financial and behavioral control to make their determination.</li>
<li style="font-weight: 400;" aria-level="1">Employee benefits: The IRS considers insurance, pension plans, paid vacation, sick days, and disability insurance as employee benefits that don't extend to freelancers.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Permanency of the relationship: An indefinite working relationship might classify a worker as an employee. Specifying the contract's termination (whether it's a date, completion of a task, or project) eliminates any grey areas in this regard.</li>
<li style="font-weight: 400;" aria-level="1">Services provided as key activity of the business: "If a worker provides services that are a key aspect of the business, it is more likely that the business will have the right to direct and control his or her activities." cite: IRS Official Website</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Six Key Differences Between Freelancers and Full-Time Employees</h2>
Here is a quick snapshot of six key differences between freelancers and full-time employees and how they affect your HR and payroll.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Note that the employee includes full-time and part-time workers.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Tax responsibility:
<ul>
<li style="font-weight: 400;" aria-level="1">Freelancer: Pays their own self-employment tax</li>
<li style="font-weight: 400;" aria-level="1">Employee: Company withholds and pays taxes, including social security, and Medicare tax</li>
</ul>
Benefit responsibility:
<ul>
<li style="font-weight: 400;" aria-level="1">Freelancer: Pays for their own benefits</li>
<li style="font-weight: 400;" aria-level="1">Employee: Company provides benefits as part of the employee's remuneration package</li>
</ul>
Unemployment and workers compensation:
<ul>
<li style="font-weight: 400;" aria-level="1">Freelancer: Not eligible</li>
<li style="font-weight: 400;" aria-level="1">Employee: Eligible&mdash;with conditions</li>
</ul>
Work hours:
<ul>
<li style="font-weight: 400;" aria-level="1">Freelancer: Flexible work hours&mdash;but usually with objectives and deadlines</li>
<li style="font-weight: 400;" aria-level="1">Employee: Hours set by the employer</li>
</ul>
Rates/Salary:
<ul>
<li style="font-weight: 400;" aria-level="1">Freelancer: Sets their rates, and these may vary for different tasks and services</li>
<li style="font-weight: 400;" aria-level="1">Employee: Set by the employer/negotiated at the start of contract</li>
</ul>
Place of work:
<ul>
<li style="font-weight: 400;" aria-level="1">Freelancer: Remote</li>
<li style="font-weight: 400;" aria-level="1">Employee: Company offices/remote (sometimes with restrictions)</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>When to Hire Freelancers vs. Full-Time Employees</h2>
Many business owners struggle to decide when it's necessary to hire freelancers or full-time employees. There are several factors you must consider to determine what's suitable for your business and available resources.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Security/Legal Considerations</h3>
If your business handles or stores client or user data, there may be legal requirements for who is allowed access to that information. You'll also want to consider the security risks of having a freelancer or full-time employee handling sensitive data and intellectual property.
If you have tasks or projects requiring someone to work intimately with sensitive company information, you should hire a full-time employee <a href="https://www.teampassword.com/blog/keeping-data-secure-when-working-with-freelancers">over a freelancer.</a>
You'll have greater control with a full-time worker, including where they work, the networks they connect to, and other security protocols. You can also supply them with secure company devices to log into systems securely.
We recommend you complete a <a href="https://teampassword.com/blog/what-is-a-security-audit-and-does-my-business-need-one">security audit</a> to learn more about your company's vulnerabilities and who you want to hire to handle sensitive company data.
Make sure you always use a password manager for freelancers and full-time team members to limit access to applications and data.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
TeamPassword lets you create groups for sharing credentials to your company's digital assets&mdash;preventing unauthorized sharing and access! <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a free trial</a> to test TeamPassword's credential sharing and access control functionality. 
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Worker's Availability</h3>
One of the challenges with hiring freelancers is that they often work with several clients, creating scheduling conflicts and limiting their availability. They may only be available to deliver work on certain days or timeframes.
If you're struggling to meet deadlines for specific tasks because of freelancer availability, it might be time to fill that position with a full-time employee.
You'll need to complete a cost analysis of the value of those tasks, the cost for delays, and how you can increase capacity (and revenue) with a full-time staff member in that role.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Client Interaction</h3>
You should avoid hiring freelancers for roles where they must interact with your clients or users. Freelancers don't have a vested interest in your business, nor do they share your company culture and values. You also have to worry about a freelancer stealing your business!
If you're a small company, hiring an account manager can help facilitate communication between your clients and freelancers. If a freelancer does have to be on a call (to answer technical or specialized questions), make sure a full-time employee is present to lead the conversation and only call on the freelancer when necessary.
If you need someone specialized to communicate with clients and users regularly, it would be better to hire a full-time employee. This person will help maintain consistency while promoting the company's best interests.&nbsp;
You might not see the gains immediately, but over time that consistency will prove invaluable. As a specialist, this person will have a positive impact on growing your business.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Feasibility</h3>
You need to constantly measure the feasibility of hiring a freelancer vs. a full-time employee.
First, calculate the cost of a full-time employee for each service you provide. For example, a creative agency might need a marketer, copywriter, UX designer, developer, account manager, and social media manager.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Your full-time costs per role should include:
<ul>
<li style="font-weight: 400;" aria-level="1">Salary</li>
<li style="font-weight: 400;" aria-level="1">Benefits</li>
<li style="font-weight: 400;" aria-level="1">Overtime</li>
<li style="font-weight: 400;" aria-level="1">Leave</li>
<li style="font-weight: 400;" aria-level="1">Equipment</li>
<li style="font-weight: 400;" aria-level="1">Payroll/HR</li>
<li style="font-weight: 400;" aria-level="1">And other costs associated with hiring a full-time employee</li>
<li style="font-weight: 400;" aria-level="1">Office/remote work costs</li>
</ul>
Every six months to a year, you can calculate how much you spend on freelancers to complete a specific role vs. the cost of a full-time employee. If you're consistently spending more on freelancers, then it's time to consider a full-time team member.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Password Security for Small Businesses</h2>
Whether you work with freelancers or full-time staff, every small business must have a <a href="https://app.teampassword.com/dashboard#signup/testimonial">secure password management solution</a>.
TeamPassword offers an affordable password manager designed to scale as your business grows.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Safe and Easy Sharing</h3>
You can create groups to share passwords with different teams, individuals, or freelancers. Instead of using raw credentials, team members use TeamPassword's browser extensions (Safari, Chrome, Firefox) or mobile app (iOS, Android) to log in.
When someone no longer needs access, remove them from a group with a single click&mdash;no need to change passwords every time!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Built-In Password Generator</h3>
If you need to change a password, you can use TeamPassword's built-in <a href="https://www.teampassword.com/password-generator">password generator</a> to instantly create a new one. The new credentials will automatically update for all team members so that work can continue uninterrupted!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Activity Logging and Email Notifications</h3>
TeamPassword's activity log lets you track logins, sharing, new team members, <a href="https://teampassword.com/blog/how-often-should-you-change-your-password-the-importance-of-password-safety">password changes</a>, and more. You can also set up email notifications for instant alerts for any of TeamPassword's actions.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Get Started for Free!</h3>
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to test TeamPassword with your business. Add shared credentials, invite your team, and start sharing passwords securely with TeamPassword!

This article explores the difference between hiring freelancers vs. full-time employees and which is better for your business. | teampassword.

This article explores the difference between hiring freelancers vs. full-time employees, the pros and cons, and which is ...

Hiring Freelancers vs. Full time employees - which is better?

This article explores the difference between hiring freelancers vs. full-time employees, the pros and cons, and which is better for your business.

Modern startups rely on many tools and applications for daily operations. According to the software giant Pegasystems, their clients' employees "switch between 35 job-critical applications more than 1,100 times every day."
With this in mind, startups must find tools that boost productivity with integration functionality to minimize switching and authentication.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
This article will explore the 25 best tools for startups and small businesses. We've divided these tools into five categories:
<ul>
<li style="font-weight: 400;" aria-level="1">Security</li>
<li style="font-weight: 400;" aria-level="1">Project management</li>
<li style="font-weight: 400;" aria-level="1">Marketing</li>
<li style="font-weight: 400;" aria-level="1">Sales</li>
<li style="font-weight: 400;" aria-level="1">Accounting</li>
</ul>
&nbsp; &nbsp; &nbsp;
TeamPassword is the password manager that secures all your startup's tools. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and secure your startup's digital assets with TeamPassword.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Security</h2>
Security tools are essential for keeping your startup, team, and customers safe. Here are our picks for the best security tools for startups.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>TeamPassword</h3>
TeamPassword is the <a href="https://www.teampassword.com/blog/best-password-manager-for-startups">best password manager for startups</a> and small businesses. Startups can store and share company credentials using TeamPassword's encrypted password manager, mitigating password vulnerabilities and cyberattacks.
TeamPassword also features a built-in <a href="https://teampassword.com/password-generator">password generator</a>, so your team never reuses credentials or creates weak passwords.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword offers a 14-day trial</a> to explore the password manager and try sharing credentials with coworkers.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>OpenVPN</h3>
Since 2020, just about every company in the world has used remote workers. Maintaining security in these remote environments is challenging.
OpenVPN creates a secure cloud-based work environment that team members can only access through whitelisted IP addresses and a VPN. Startups can store SaaS apps, internal communications, IoT systems, and more to create secure remote work environments.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Cloudflare</h3>
Cloudflare is one of the world's most popular CDN services. Startups use Cloudflare to optimize speed and security for websites, web apps, and APIs.&nbsp;
Cloudflare also comes with advanced threat monitoring and performance reporting for startups to manage their digital assets in one place.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>BitDefender GravityZone Business Security</h3>
For less than $300 per year, startups can get enterprise security features at a fraction of the cost. BitDefender GravityZone Business Security gives comprehensive cybersecurity protection with access to risk management and vulnerability assessment&mdash;perfect for running <a href="https://teampassword.com/blog/what-is-a-security-audit-and-does-my-business-need-one">security audits</a> on your startup.
The latest features include Ransomware Prevention &amp; Mitigation and Network Attack Defense, both critical for today's volatile cybersecurity landscape. 
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>SysCloud</h3>
SysCloud is an advanced backup and security software for Google G Suite and Office 365 users. SysCloud helps startups protect against insider threats, shadow IT, phishing, and flags violations and vulnerabilities.
Syscloud is HIPAA, PCI, FERPA, and CIPA compliant to ensure your startup follows all US data privacy and security requirements. You get enterprise-grade backup and security at startup prices for less than $50 per user per year!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Project Management</h2>
There are so many productivity and project management tools. It's tough to know which ones are right for startups! Here are our best project management tools for startups in 2021.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Asana</h3>
Asana is arguably the most popular startup project management tool. Its modern, intuitive design makes onboarding effortless, and Asana has tons of add ons to scale as your startup grows.
One of Asana's strongest features is the sheer number of integrations that allow you to expand the tool's functionality and capability.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Slack</h3>
One of Asana's integrations is the popular startup messaging app Slack. Slack is more than just a messaging app. It allows startups to manage communications for every aspect of their business with integrations to boost efficiency and productivity.
&nbsp;
<h3>ProofHub</h3>
<a href="https://www.proofhub.com/" rel="nofollow noopener" target="_blank">ProofHub</a> is a great tool for small to medium-sized startups that need to manage visual projects. It has all of the features you need from a project management app including calendars, scheduling, and task management. ProofHub's internal communication tool and file review functionality help streamline workflow and set it apart from its competition.&nbsp;
ProofHub is easy to learn and easy to use, making it an ideal project management tool for startups that will be using one for the first time.
&nbsp;
<h3>JIRA</h3>
JIRA is a project management and bug tracking tool aimed at UX and engineering teams. JIRA's unique technical features include sprint management, code deployment, and reporting tailored to a software team's requirements.
JIRA is part of the Atlassian suite, so it makes the most sense for startups using other Atlassian products.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Monday</h3>
Monday is an affordable, intuitive project management tool designed to scale as your startup grows. Team members can adjust the user interface to get a high-level view of a project or zoom right into individual tasks with notes and attachments.
Monday also comes with loads of proprietary functionality and automation that most other project management tools only get through integrations.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
TeamPassword is the password manager that secures all your startup's tools. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and secure your startup's digital assets with TeamPassword.
&nbsp; &nbsp;&nbsp;
<h2>Marketing</h2>
Without marketing, no one will know your startup exists. We've put together our five favorite marketing tools for startups to create a buzz and build a tribe of loyal customers.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>GetResponse</h3>
GetResponse is an all-in-one email, sales, and marketing tool at affordable monthly premiums. In September 2021, GetResponse launched their "Free-Forever Plan," designed to help startups with less than 500 subscribers grow and scale their business.
Notable features include email marketing, sales funnel automation, landing pages, payment integrations, website builder, multiple custom domains, and webinars, to name a few!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Google Analytics</h3>
Since its launch in 2005, Google Analytics has been every marketer's favorite user insight and product analytics tool. Google Analytics works with web and mobile applications and integrates with many other sales and marketing tools.
Using accurate data, startups can assess user behavior to gauge product and marketing performance. The best part for startups, this powerful analytics tool is free!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Later</h3>
With its modern user interface, intuitive dashboard, and low month subscriptions, Later is a startup favorite for social media management and automation.&nbsp;
Later allows social media managers to monitor hashtag performance and generate account reports to gauge the success of each post and campaign.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>BuzzSumo</h3>
BuzzSumo is a powerful research tool to identify the best-performing content, backlinks, and social shares. Content managers can research their startup's niche, improve on the best content, and then reach out to people who have shared similar articles.
BuzzSumo is also great for identifying influencers in your niche so that you can reach out for collaborations.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Gleam</h3>
<a href="https://gleam.io/" rel="follow noopener" target="_blank">Gleam</a> is a competition and rewards application that enables startups to create viral marketing campaigns to accelerate growth and build email lists.&nbsp;
Gleam's gamified user experience encourages participants to complete every task, thus providing startups with valuable customer insights.
&nbsp; &nbsp;
<h2>Sales</h2>
Whether you're selling products or services, sales tools can help increase revenue while automating a lot of mundane tasks. Here are our five best sales tools for startups.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Clickfunnels</h3>
ClickFunnels is arguably the world's biggest sales funnel software company. The company also does a fantastic job at providing training and resources, so customers get the most out of their products and services.
ClickFunnels comes ready with tons of landing page templates, so, with a few adjustments, you can start selling in minutes. The platform also integrates with many other sales, marketing, payment, and productivity tools.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Growbots</h3>
No one loves cold outreach, but it's a necessary strategy in today's competitive startup landscape. Growbots lets you target and automate your cold outreach campaigns to save you valuable time and resources.
Growbots will help build databases of your ideal prospects and personalize cold outreach to give automation a human touch.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>LinkedIn Sales Navigator</h3>
LinkedIn Sales Navigator is one of the most widely used business networking and sales tools. Startups can connect with investors and potential customers through one platform.
&nbsp; &nbsp; &nbsp; &nbsp;
<h3>Klenty</h3>
Klenty is a cold outreach platform that automates your sales emails, follow-ups, and relationship building. Klenty also integrates with popular CRMs like Pipedrive, Hubspot, Zoho, and Salesforce to offer a comprehensive sales outreach package.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Yesware</h3>
Yesware is a powerful sales outreach tool that integrates with Outlook or Gmail, so emails always send from your outbox and not a third-party provider! This is important because many bulk outreach emails end up in a promotions tab or, worse, spam!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Accounting &amp; Finance</h2>
These are our top accounting and finance tools for startups in 2021.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Gusto</h3>
Gusto is one of the leading tools for payroll, benefits, and HR automation. The software helps with year-end taxes and keeps your business ACA compliant.
Startups can also use Gusto to send offer letters, e-sign, and store new-hire paperwork and all the other mundane HR tasks founders hate!
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Xero</h3>
Xero is one of the leading accounting tools for small businesses and startups. The intuitive cloud-based accounting software allows you to manage inventory, payroll, and financial records with tax compliance and preparation for multiple countries.
Xero also features many apps and integrations for a comprehensive financial management tool.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Zoho Invoice</h3>
If your startup uses other products from the Zoho Suite, then Zoho Invoice will be the obvious choice for your company's accounting software.&nbsp;
Zoho Invoice includes time-tracking to automate and simplify your startup's payroll.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>FreshBooks</h3>
FreshBooks is another popular cloud-based accounting software for small businesses and startups. The software lets you send invoices, manage expenses, track time, and accept payments.
FreshBooks is affordable accounting software designed to scale as your startup grows.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Gust</h3>
Gust helps startups with funding for "mission-critical" business tools&mdash;like the ones featured in this article. In addition, Gust provides guidance and support for your startup's next steps to help you scale your business effectively.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Securing Your Startups Tools With TeamPassword</h2>
All of these startup tools require usernames and passwords. And sometimes, your team needs to share a single set of credentials.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Keep all of your startup's passwords secure and easily share credentials with TeamPassword. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day trial</a> and secure your digital assets with the best password manager for startups.

This article explores the 25 best tools for startups and small businesses.

This article explores the 25 best tools for startups and small businesses. | TeamPassword Blog

25 best startup tools you need

Explore what a password manager is, why they are so important for startups, and which password manager is best for your team.

Explore what a password manager is, why they are so important for startups, and which password manager is ...

Best Password Manager for Startups

With security threats around every corner, no business, large or small, is safe from cyberattacks. Some cybercriminals want millions of dollars, while others go for easy targets, picking off a few hundred dollars here and there.
These might seem like small sums, but in parts of Eastern Europe and Asia, where the average monthly wage is less than $500, cybercriminals can earn a decent living working just a few hours a week.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Mitigating security threats starts with effective password management. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day trial</a> of TeamPassword's robust credential management solution for small businesses.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>What are Cybersecurity Threats?</h2>
Cybersecurity or security threats are the risks and vulnerabilities an organization has which are open for attacks. Companies can identify these risks through a comprehensive <a href="https://teampassword.com/blog/what-is-a-security-audit-and-does-my-business-need-one">security audit</a> and determine how to mitigate cybersecurity vulnerabilities.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Why do Cybercriminals Attack Small Businesses?</h3>
Cybercriminals attack small businesses for many of the same reasons they breach large corporations, including:
<ul>
<li style="font-weight: 400;" aria-level="1">Financial gain</li>
<li style="font-weight: 400;" aria-level="1">Sensitive data or intellectual property</li>
<li style="font-weight: 400;" aria-level="1">Supply chain attack strategies - infiltrating a weaker network as a conduit to a bigger target</li>
<li style="font-weight: 400;" aria-level="1">Ransomware</li>
<li style="font-weight: 400;" aria-level="1">Installing malware</li>
<li style="font-weight: 400;" aria-level="1">Corporate sabotage or espionage</li>
</ul>
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Small businesses are significantly easier to breach than larger organizations with sophisticated security systems.
Most of the time, it's low-level criminals trying to hack small businesses&mdash;hijacking digital assets, stealing data, or holding systems ransom. Still, occasionally, <a href="https://teampassword.com/blog/category/hacking-groups">cyberespionage groups</a> infiltrate small companies to gather intel or as a means to a much larger target.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>Top 6 Security Threats for Small Businesses</h2>
Small businesses face many security threats every day&mdash;and most of the time, they never realize it!&nbsp;
For example, hackers use automated tools (bots) to crawl platforms and networks, trying username and password combinations in an attempt to breach the system&mdash;sometimes hundreds or thousands of times a day. Firewalls and anti-virus software works in the background, shielding businesses from these constant attacks.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Here are the top six security threats for small businesses in 2021.&nbsp;
<h3>1 - Reusing and Weak Passwords</h3>
Two of the most common password errors small businesses make are:
<ul>
<li style="font-weight: 400;" aria-level="1">Reusing passwords for multiple accounts</li>
<li style="font-weight: 400;" aria-level="1">Using weak, easy to guess passwords</li>
</ul>
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Reusing passwords is a dangerous practice. Hackers only need to steal one set of credentials, and they have access to multiple company accounts using the same password.&nbsp;
Hackers use stolen credentials from a data breach and attempt to use the same username and password for other platforms until they find a match&mdash;also known as a credential stuffing attack.
Weak passwords are also common among small businesses. Team members create weak passwords to manage multiple accounts logins using words anyone can guess.
Using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager like TeamPassword</a> can eliminate reusing credentials and weak passwords.&nbsp;
TeamPassword features a <a href="https://teampassword.com/password-generator">password generator</a> so that team members can create and store secure passwords with just a few clicks. You can create passwords from 12-32 characters using uppercase, lowercase, symbols, and numbers.
You can also use TeamPassword's password generator to <a href="https://teampassword.com/blog/username-generator-why-you-need-one">create secure usernames</a>, increasing your credential security and mitigating credential and brute force attacks.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>2 - Poor Password Storage and Sharing</h3>
Small businesses with limited resources often use spreadsheets, emails, or messaging apps to store and <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">share passwords with team members</a>. Employees <a href="https://teampassword.com/blog/how-to-save-passwords-in-chrome-and-alternatives">save passwords in browsers like Chrome</a>, exposing the company to further vulnerabilities.
These unsecure password storage and sharing methods make it easy for attackers to steal many or all of a company's credentials in a matter of minutes! In some cases, these storage methods could violate GDPR or CCPA regulations.
Secure password storage and sharing must be every company's priority. <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> makes it easy for small businesses to store company and client credentials safely.
TeamPassword is an accredited secure hosting provider using state-of-the-art encryption to store your company's credentials. We use AES 256-bit encryption&mdash;trusted by many multinational organizations and government institutions (including the United States).
TeamPassword also makes it easy to share credentials with team members. You can create groups to share access with only those that need it. When someone no longer needs access, remove them with a single click.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Explore more of TeamPassword's security features to protect your business with a <a href="https://app.teampassword.com/dashboard#signup/testimonial">free 14-day trial</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>3 - Social Engineering (Phishing Attacks)</h3>
Social engineering is an umbrella term for multiple types of cyberattacks based on psychological manipulation.&nbsp;
The most common example of social engineering is a phishing attack&mdash;where criminals send "spoof" communications to employees with links that download trojans and malware.
Most phishing attempts arrive via email, but criminals also use text, social media, chat, phone calls, and other communication means.
Spear phishing is a focused phishing attack where criminals use personal information or familiar communications to target a specific individual or group.
Spear phishing attacks can be challenging to identify, often fooling well-trained, security-conscious professionals and government employees.
The only way to combat social engineering attacks is through constant training and even mock drills, so employees learn how to spot inconsistencies and suspicious communications.
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<h3>4 - Malware, Spyware &amp; Ransomware Attacks</h3>
There are many ways cybercriminals deploy malware, spyware, and ransomware attacks. Most often, criminals use social engineering to install these malicious packages, giving them access to a company device or network.
Another method criminals deploy these packages is over public WiFi networks. Criminals often set up spoof networks to mimic a popular local WiFi network, like Starbucks. Anyone logging onto this network will install malicious code, giving attackers access to their device.
Once hackers access one employee's device, they can move laterally through company networks infecting other employees, devices, and networks&mdash;installing malware, spyware, ransomware, or other malicious software.
Small businesses are particularly susceptible to ransomware because they have little or no defense against this sophisticated technology. And don't think criminals are only after the millions from big corporations!&nbsp;
Many low-level cybercriminals will be happy with tens or hundreds of thousands of dollars, money they know small businesses have on hand.
Like with social engineering, combating malicious code comes down to education. Companies must restrict internet browsing and educate employees about the dangers of clicking links or downloads.
Small businesses must also avoid using free software and applications. Criminals often use freeware and free apps to infect devices with malware. Once they have access to your device, it's difficult to remove them, even after deleting the app or with anti-virus software.
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<h3>5 - Distributed Denial-of-Service (DDoS) Attacks</h3>
Cybercriminals use a large number of computers in a coordinated attack on a system&mdash;usually overwhelming the root access authentication in an attempt to shut it down.
Most DDoS attacks aim to create confusion or divert attention from a more subtle breach where hackers can pass through undetected. Like how pickpockets work in a busy public space&mdash;one person creates a distraction while another steals your wallet.
Most small businesses don't have the capacity to deal with DDoS attacks, but tools and systems are available to mitigate the fallout.
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<h3>6 - Insider Threats</h3>
Although more common in large corporations with disgruntled employees, insider threats are still a security threat for small businesses&mdash;which could include contractors, clients, and freelancers.
Insider threats are complicated to identify and defend. One way companies mitigate insider threats is through an effective <a href="https://teampassword.com/blog/10-easy-cybersecurity-strategies-for-small-businesses">cybersecurity strategy</a> that limits access to systems, data, and applications.
Small businesses can achieve a similar strategy by using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a>. With TeamPassword, you can create groups for sharing and only provide access to those who need it.
Using TeamPassword for sharing access to freelancers, temps, and contractors will prevent these individuals from stealing passwords or sharing access. TeamPassword's activity log keeps track of every team member, and you can set up email notifications for instant alerts to sensitive data and applications.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Mitigating Security Threats With TeamPassword</h2>
We built TeamPassword to solve many of the security threats small businesses face every day. The biggest small business challenge is managing passwords and providing secure access to team members.
TeamPassword reduces those problems with an affordable password manager for small businesses.&nbsp;
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Here are five reasons to choose TeamPassword for your company's password management solution.
<ol>
<li style="font-weight: 400;" aria-level="1">Accessible Everywhere - TeamPassword features browser extensions for Chrome, Safari, and Firefox, so your team can use our password manager on their preferred operating system. Additionally, the TeamPassword app provides access to mobile-only applications.</li>
<li style="font-weight: 400;" aria-level="1">Secure Unique Password Generator - create unique, robust passwords with a single click for every account using TeamPassword's built-in password generator.</li>
<li style="font-weight: 400;" aria-level="1">Two-Factor Authentication (2FA) - Team members can secure their TeamPassword account with 2FA. Even if attackers manage to steal an employee's TeamPassword credentials, 2FA prevents a full breach. We use Google Authenticator, available on iOS and Android devices.</li>
<li style="font-weight: 400;" aria-level="1">Secure Encryption - TeamPassword uses state-of-the-art encryption technology to hash, salt, and encrypt passwords locally on your computer before uploading them to our servers&mdash;mitigating the chance of attackers intercepting your data. With your passwords encrypted in your TeamPassword account, not even our employees can view your data!</li>
<li style="font-weight: 400;" aria-level="1">Access Management - Control your company's assets by sharing credentials only with those who need them. Create groups to share access and remove team members when they no longer need it.</li>
</ol>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Get a Free 14-Day Free Trial</h3>
Minimize security threats with an advanced password management solution from TeamPassword. 
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to test our password manager with your team, systems, and assets&mdash;no obligation or credit card required!

These are the top 6 security threats for small businesses, and how to protect against them using a password manager like TeamPassword.

These are the top 6 security threats for small businesses, and how to protect against them using a ...

Top 6 Security Threats for Small Businesses

So you think hackers have stolen your password? You're not the only one. 
Perhaps you've noticed strange activity on your email account or frequent pop-ups on your computer. Perhaps it's just a hunch. 
But how can you know&nbsp;for sure?
There are many warning signs that you've been the victim of a data hack:
<ul>
<li>Your device is slower than normal.</li>
<li>You use more data than normal.</li>
<li>Videos take longer to load.</li>
<li>You received an email notification about a password change you didn't make.</li>
<li>An online account no longer accepts your password.</li>
</ul>
However, hackers can steal your passwords and identity&nbsp;without you ever knowing. That's why it's so difficult to tell if you're the victim of a hack.
This guide will help you work out if hackers have stolen your information and tell you how to stop it from happening again.&nbsp;
Prevent hackers from stealing your data by incorporating TeamPassword into your tech stack. This password manager for teams comes with a range of security features like two-step verification and password encryption.&nbsp;<a href="https://app.teampassword.com/dashboard#signup/testimonial" target="_blank" rel="noopener">Sign up for a free trial</a>&nbsp;today.&nbsp;

<h2>Have I Been Hacked? How Do I Know?</h2>
There are various ways to tell whether hackers have access to your information:
<ul>
<li>Look for unusual activity on your account. This activity includes logins to your social media accounts from unfamiliar locations or mass messages sent from your email account.&nbsp;</li>
<li>Look for security emails from account providers that warn about failed login attempts or password changes you didn't make.&nbsp;&nbsp;</li>
<li>Look for changes in performance on the devices, apps, and websites you use. For example, see if videos take longer to buffer than normal.&nbsp;</li>
<li>Look at your browser's password manager (if you use one) and check that nobody has changed these credentials.&nbsp;</li>
</ul>
All the above can be a guessing game. You might have a feeling that you're the victim of a hack but don't know for sure. 
Checking a stolen password list like "Have I Been Pwned" clears up some of the confusion. This tool searches across multiple data breaches &mdash; when hackers take stolen passwords and usernames and post them online &mdash; to see if cybercriminals have compromised your personal information. 
Here's how to use this stolen password list:
<ol>
<li>Enter your email address on the main page.&nbsp;</li>
<li>Click "pwned."</li>
<li>The website will search thousands of databases to see if hackers have stolen your personal information.</li>
<li>If you receive the "Oh no &ndash; Pwned!" message, it means hackers have posted sensitive information associated with your email address (passwords, addresses, phone numbers, etc.) somewhere online.</li>
<li>If you receive the "Good news &ndash; no pwnage found!" message, it means the website could not find your information on the internet.&nbsp;</li>
</ol>
Note: Just because the website can't find your data on the internet, it doesn't mean hackers haven't compromised your personal information.
Read more:&nbsp;<a href="https://teampassword.com/blog/password-manager-for-small-businesses" target="_blank" rel="noopener">Password Manager for Small Businesses</a>

<h2>Which Passwords Did Hackers Steal?</h2>
Establish which passwords hackers stole in a data breach so you can take quick action. Websites like "Have I Been Pwned"&nbsp;won't&nbsp;tell you which passwords are at risk. You'll only learn whether hackers have compromised the data associated with a particular email address. 
Note: Sometimes, hackers might have access to your email address and other personal information but not your password. It's hard to know for sure.&nbsp;
If hackers have access to your data, it's a good idea to change&nbsp;all passwords&nbsp;associated with the compromised email address. If you use your email address for several online accounts, change the passwords for these services. Updating these passwords might take you a while, and remembering the new passwords leads to additional problems. (Keep reading to find a solution.)
Here are some other tips:
<ul>
<li>When choosing new passwords, use combinations of lowercase letters, uppercase letters, numbers, and symbols. Passwords that use all these elements are stronger than those that don't.</li>
<li>Don't write your passwords down because this increases the risk of identity theft.&nbsp;&nbsp;</li>
<li>Don't tell anyone your new passwords.</li>
</ul>
Read more:&nbsp;<a href="https://teampassword.com/blog/the-most-secure-way-to-share-passwords" target="_blank" rel="noopener">The Most Secure Way to Share Passwords</a>.

<h2>How Common Is a Data Hack?</h2>
More common than you think. Hackers were responsible for more than 4,000 attacks every day in 2020, and the total number of compromised records exceeded 37 billion. That's a 141% increase from 2019. Much of this compromised data appears on the dark web, where cybercriminals use it to facilitate illegal activities such as identity theft and money laundering.&nbsp;
If you have been the subject of a data hack, you are not alone. However, it's important to act quickly to prevent hackers from accessing your personal or financial accounts.&nbsp;
There are other types of cybercrime to consider. Cybercriminals use techniques like phishing, where they impersonate people online and trick victims into handing over their personal information. Phishing now accounts for more than 80% of all cybersecurity incidents, and criminals steal $17,700 every minute in these attacks.&nbsp;

<h2>What Kind of Information Do Hackers Steal?</h2>
Hackers steal all kinds of personal and financial information:
<ul>
<li>Names</li>
<li>Email addresses</li>
<li>Usernames</li>
<li>Passwords</li>
<li>Addresses</li>
<li>Phone numbers</li>
<li>Bank account details</li>
<li>Credit card numbers</li>
<li>Social Security numbers</li>
<li>Insurance information&nbsp;</li>
<li>IRS information</li>
<li>Photos</li>
<li>Private message</li>
<li>SMS messages</li>
</ul>
Nothing is off-limits for hackers, and these criminals go to great lengths to steal your data. Once they have access to the information above, hackers can transfer money from your bank accounts, use your identity to apply for financing, and damage your credit file.&nbsp;
Read more:&nbsp;<a href="https://teampassword.com/blog/the-scariest-data-breaches-of-all-time" target="_blank" rel="noopener">The Scariest Data Breaches of All Time</a>.
TeamPassword is the best password manager for teams. Features include two-step verification, password encryption, easy password sharing, and more.&nbsp;<a href="https://app.teampassword.com/dashboard#signup/testimonial" target="_blank" rel="noopener">Get a free trial now</a>&nbsp;and learn how TeamPassword keeps you safe online.&nbsp;

<h2>Have I Been Hacked? How to Stay Safe.</h2>
There are several ways to improve online security and prevent hackers from accessing your personal information:
<ul>
<li>Use the latest security software and apps when using devices and browsing the internet.</li>
<li>Carry out regular risk assessments where you evaluate your security software.</li>
<li>Back up personal data to a reputable cloud service instead of keeping it on your device.&nbsp;</li>
<li>Don't share personal information with other people.</li>
<li>Create a security management strategy for your organization and share it with all team members.&nbsp;</li>
</ul>
Using a password manager is another way to stay safe online. The best ones encrypt your online passwords so hackers can't access these credentials, and you can keep passwords in a secure cloud-based vault and not have to remember them. There are various password managers online, including free ones available through most internet browsers, but not all tools are the same.&nbsp;
If you work alongside a team, consider TeamPassword. It's the&nbsp;<a href="https://www.teampassword.com/" target="_blank" rel="noopener">password manager for teams</a>&nbsp;that require world-class security and performance. This all-in-one password solution helps teams like yours store, manage, and share passwords in the safest way possible.&nbsp;

<h2>How Can TeamPassword Help?</h2>
TeamPassword prevents hackers from stealing your organization's most sensitive data with an incredible range of password management features. Enterprises of all sizes use TeamPassword to manage passwords, including tech startups, digital marketing agencies, creative agencies, and software and development teams.
Here are some&nbsp;<a href="https://teampassword.com/features" target="_blank" rel="noopener">TeamPassword features</a>&nbsp;that prevent situations involving a stolen password:
<ul>
<li>Random password generation that creates unique passwords for websites.</li>
<li>Two-step password verification.</li>
<li>Activity and logging tools so you can discover who has access to password management features.</li>
<li>Secure encryption technology.</li>
<li>Email notifications about password management actions.</li>
<li>Passwords stored securely in one place. </li>
</ul>
<h2>Final Word</h2>
If you're looking for the answer to the question, "Have I been hacked?" it's difficult to know for sure. Preventing hackers from compromising your data in the first place provides a better resolution. TeamPassword lets you store and manage passwords in a secure environment and minimize the effects of a stolen password so you can avoid hackers stealing your data and continue to collaborate on team projects.&nbsp;
With features like password encryption, two-step authentication, and random password generation, TeamPassword is the best password management solution for teams that want to improve online security.&nbsp;<a href="https://app.teampassword.com/dashboard#signup/testimonial" target="_blank" rel="noopener">Sign up for a free trial</a>&nbsp;now.

Have I been hacked? Here's how to check if you have and learn how to stop hackers from stealing your data. | TeamPassword Blog

Have I been hacked? Here's how to check if you have and learn how to stop hackers from ...

Have I Been Hacked? How to Know for Sure.

Password encryption is essential to store user credentials stored in a database securely. Without password encryption, anyone accessing a user database on a company's servers (including hackers) could easily view any stored passwords.
Even a strong 32-character password created using a <a href="https://teampassword.com/password-generator">secure password generator</a> is useless without password-encryption! If someone can read your password on a server, they can use it simply by copy/pasting it&mdash;no matter how long or complicated the password might be!
Encryption scrambles your password before saving it on the server. So, if someone hacks the server, instead of finding password123, they find a random series of letters and numbers.
In this article, we're going to explore the world of password encryption, why <a href="https://teampassword.com/blog/tips-and-tricks-to-create-a-strong-password">strong passwords matter</a>, and how you can practice better password management!
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> is the password management solution for small businesses! Create, store, and share login credentials safely with employees, contractors, and clients. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today!
&rlm;&rlm;&lrm; &lrm;[Table of Contents]
<ul>
<li><a href="#understandingpasswordencryption" rel="follow">Understanding Password Encryption</a></li>
<li><a href="#howdoespasswordencryptionwork" rel="follow">How Does Password Encryption Work?</a></li>
<li><a href="#5commonpasswordencryptionmethods" rel="follow">5 Common Password Encryption Methods</a></li>
<li><a href="#whystrongpasswordsmatter" rel="follow">Why Strong Passwords Matter</a></li>
</ul>
<h2 id="understandingpasswordencryption">Understanding Password Encryption</h2>
To explain password encryption effectively, we must first grasp the language. Several terms might be unfamiliar, so here is a quick intro to password encryption terminology.
<ul>
<li style="font-weight: 400;" aria-level="1">Key: Used to lock and unlock passwords using a random string of bits. You get private and public keys that crypt and decrypt data differently, but we won't get too deep in the weeds with keys!</li>
<li style="font-weight: 400;" aria-level="1">Bits: A logical state with one of two possible values, including 1/0, true/false, yes/no, or on/off as typical examples.</li>
<li style="font-weight: 400;" aria-level="1">Block (block cipher): A deterministic algorithm operating on fixed-length groups of bits, called blocks.</li>
<li style="font-weight: 400;" aria-level="1">Hash function: The algorithm that uses the key to create password encryption and decryption. A hash function is essentially a piece of code that runs every time someone saves a password or logs into an application.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Hash: A random series of numbers and letters representing your password. The hash function uses your hash instead of the raw password for authentication.</li>
<li style="font-weight: 400;" aria-level="1">Salt: Additional letters and numbers appended to the hash</li>
</ul>
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<h2 id="howdoespasswordencryptionwork">How Does Password Encryption Work?</h2>
When you save a new password, a hash function creates a hash version and saves that on the server.&nbsp;
Every time you log in using your password, the hash function recreates the hash to see if it matches what's stored. If the hashes match, the algorithm passes the authentication and logs you in.&nbsp;
For example:
<ul>
<li style="font-weight: 400;" aria-level="1">Original password: Pa$$w0rd123</li>
<li style="font-weight: 400;" aria-level="1">Hashed password: 6AF1CE202340​FE71BDB914AD5357​E33A6982A63B</li>
</ul>
While this might seem secure, simple hashed passwords aren't hack-proof.
The hash function only creates a unique hash for each password, not each user. So, if multiple users have the password, Pa$$w0rd123, the hash will be exactly the same.
To overcome this encryption vulnerability, engineers salt passwords so each hash is unique, even if the passwords are identical.
<h3>How Salt Works</h3>
A salt appends a unique value of 8 bytes (16 characters) to the password before the hash function creates a hash. This way, even identical passwords are unique before the hash function.
For example:
<ul>
<li style="font-weight: 400;" aria-level="1">Two identical passwords: Pa$$w0rd123</li>
<li style="font-weight: 400;" aria-level="1">Salt value one: E1F53135E559C253</li>
<li style="font-weight: 400;" aria-level="1">Salt value two: 84B03D034B409D4E</li>
<li style="font-weight: 400;" aria-level="1">Password one before hash: Pa$$w0rd123E1F53135E559C253</li>
<li style="font-weight: 400;" aria-level="1">Password two before hash: Pa$$w0rd12384B03D034B409D4E</li>
<li style="font-weight: 400;" aria-level="1">Password one hashed value (SHA256): 72AE25495A7981​C40622D49F9A52E4F15​65C90F048F59027BD9​C8C8900D5C3D8</li>
<li style="font-weight: 400;" aria-level="1">Password two hashed value (SHA256): B4B6603ABC670​967E99C7E7F1389E40​CD16E78AD38EB1468E​C2AA1E62B8BED3A</li>
</ul>
&rlm;&rlm;&lrm; &lrm;
<h2 id="5commonpasswordencryptionmethods">5 Common Password Encryption Methods</h2>
<h3>1. Data Encryption Standard (DES)</h3>
While applications no longer use Data Encryption Standard (DES), it's important to mention this password encryption method because of its history and influence on more secure modern standards.
IBM developed DES as a 56-bit encryption technology in the early 1970s. The NSA adopted and improved DES before it was approved worldwide as the encryption standard.
However, since the late 70s, hackers have been able to break DES encrypted passwords. In 1999, ethical hackers managed to break a DES key in under 24 hours.&nbsp;
To make DES more secure, engineers created Triple DES and later Advanced Encryption Standard (AES), which we still use today.
<h3>2. Triple DES</h3>
Triple DES uses three 56-bit keys (blocks) to create 168-bit encryption (some security experts argue that Triple DES is only 112 bits strong). Although Triple-DES is slowly being phased out, many financial institutions still use it to encrypt ATM PINs.
<h3>3. Advanced Encryption Standard (AES)</h3>
AES is the new encryption standard&mdash;trusted by the United States Government and many other prominent organizations globally. At 128 bits, AES is sufficiently secure, but most organizations prefer heavy-duty 256-bit encryption.
At <a href="https://teampassword.com/security">TeamPassword</a>, we use 256-bit encryption to store passwords, ensuring the highest levels of security for our clients. We're also a <a href="https://teampassword.com/security">secure hosting provider</a> holding multiple security accreditations.
Hackers can only break an AES encrypted password through a brute-force attack&mdash;trying password combinations to find the right one.
To counter brute-force attacks, applications will lock an account after a certain number of attempts or use tools like Google's reCAPTURE.
<h3>4. Blowfish</h3>
American cryptographer, Bruce Schneier, designed Blowfish in 1993 as an antidote to the weak DES encryption. Blowfish uses a 64-bit block and variable key length of 32 to 448 bits.
Although Blowfish is more robust than its DES predecessor, the 64-bit block is still vulnerable to attacks, most commonly birthday attacks&mdash;a cryptographic attack that exploits the mathematics behind the algorithm.
To solve Blowfish vulnerabilities, engineers created Twofish in 1998 (128-bit blocks with 256-bit keys) and Threefish in 2008 (256, 516, 1024-bit blocks with 256, 516, 1024-bit keys).
<h3>5. Rivest-Shamir-Adleman (RSA)</h3>
RSA is one of the oldest and widely used to transfer data securely. The encryption works with two keys, two large prime numbers, and an additional auxiliary value.
Due to the complicated encrypting and decrypting process, there is no known method for breaking RSA encryption.&nbsp;
Although widely used for transferring data, RSA is slow and not suitable for password encryption.
&rlm;&rlm;&lrm; &lrm;
<h2 id="whystrongpasswordsmatter">Why Strong Passwords Matter</h2>
Password encryption can only prevent criminals from viewing saved credentials stored on a server&mdash;but cannot prevent hackers from guessing weak/commonly used passwords. If you <a href="https://teampassword.com/blog/colonial-pipeline-ransomware-attack-dont-reuse-passwords">reuse the same password for multiple accounts</a>, this also puts you at risk!
Encryption is most effective when users create robust, unique passwords for every account. For example, a random 32-character password with letters, numbers, and special characters hashed and salted is near impossible to guess or decode, even using a computer!
In another scenario, let's assume you have a strong 32-character password, but you use it for every account. If hackers manage to steal that password, they have access to every account using the same credentials! Your strong password is effectively useless.
<h3>Improving Your Password Management</h3>
Now that you understand password encryption and the associated vulnerabilities, you can see why strong passwords are essential.
Effective password management is crucial to protect yourself against cyberattacks or in the highly likely event of a data breach where hackers steal your credentials.
Criminals are after the low-hanging fruit&mdash;people who use weak passwords!
5 tips for creating stronger passwords:
<ol>
<li style="font-weight: 400;" aria-level="1">Create strong passwords for every account. The easiest way to do this is using a password generator. <a href="https://teampassword.com/password-generator">TeamPassword has a free password generator</a> anyone can use to create passwords from 12-32 characters using uppercase, lowercase, numbers, and special characters. We recommend creating passwords as long as the application will allow.</li>
<li style="font-weight: 400;" aria-level="1">Never create passwords shorter than eight characters, with 12 being our recommended minimum.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Never reuse the same password for multiple accounts.</li>
<li style="font-weight: 400;" aria-level="1">Never create passwords with your name, family member's names, or pet's names. With social media, this information is freely available. Criminals can add those names to algorithms for brute-force attacks.</li>
<li style="font-weight: 400;" aria-level="1">Don't store passwords in digital notepads or spreadsheets. We recommend using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager like TeamPassword</a> to create and store your credentials.</li>
</ol>
&rlm;&rlm;&lrm; &lrm;
<h2>Why You Need a Password Manager like TeamPassword</h2>
We have so many accounts these days; it's almost impossible to create unique, memorable, secure passwords for each one. A password manager solves this problem.
Instead of remembering the credentials for every account, you only need to memorize the one to log into your password manager.&nbsp;
TeamPassword keeps all of your credentials safely stored and encrypted, so you never have to memorize a password again. Instead of entering your credentials, you use one of TeamPassword's browser extensions (Chrome, Firefox, and Safari) to log into accounts.
<h3>Built for Teams</h3>
TeamPassword's best feature is its ability to share credentials with team members securely. Instead of sharing passwords, you provide access through TeamPassword.&nbsp;
Employees <a href="https://app.teampassword.com/dashboard#signup/testimonial">use TeamPassword</a> to log in, meaning you never share raw passwords&mdash;no more worrying about unauthorized access or sharing.
You can create groups in TeamPassword to share access with employees, clients, contractors, and freelancers. When someone no longer needs access, remove them from the group with a single click. No need to change passwords every time someone leaves a project!
<h3>Built-In Password Generator</h3>
TeamPassword features a built-in secure password manager so you can create robust passwords for every account. TeamPassword also ensures you never reuse the same credentials so that you won't fall victim to credential stuffing attacks!
With a built-in password generator, you can change passwords regularly, and TeamPassword will update the new credentials for all users!
<h3>Monitor Login Activity</h3>
TeamPassword's activity log keeps track of every action across all of your accounts&mdash;logins, password changes, new team members, sharing access, and more.
You can also set up email notifications for all TeamPassword actions so that you can react fast to any suspicious activity.
<h3>Get Your Free TeamPassword Trial</h3>
Password encryption is not enough to protect your business from password vulnerabilities! You need a robust password manager like TeamPassword to create, store, and share credentials securely.
&rlm;&rlm;&lrm; &lrm;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and let TeamPassword secure your company's digital assets.

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