Password encryption is essential to store user credentials stored in a database securely. Without password encryption, anyone accessing a user database on a company's servers (including hackers) could easily view any stored passwords.
Even a strong 32-character password created using a <a href="https://teampassword.com/password-generator">secure password generator</a> is useless without password-encryption! If someone can read your password on a server, they can use it simply by copy/pasting it&mdash;no matter how long or complicated the password might be!
Encryption scrambles your password before saving it on the server. So, if someone hacks the server, instead of finding password123, they find a random series of letters and numbers.
In this article, we're going to explore the world of password encryption, why <a href="https://teampassword.com/blog/tips-and-tricks-to-create-a-strong-password">strong passwords matter</a>, and how you can practice better password management!
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<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> is the password management solution for small businesses! Create, store, and share login credentials safely with employees, contractors, and clients. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today!
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<h2>Understanding Password Encryption</h2>
To explain password encryption effectively, we must first grasp the language. Several terms might be unfamiliar, so here is a quick intro to password encryption terminology.
<ul>
<li style="font-weight: 400;" aria-level="1">Key: Used to lock and unlock passwords using a random string of bits. You get private and public keys that crypt and decrypt data differently, but we won't get too deep in the weeds with keys!</li>
<li style="font-weight: 400;" aria-level="1">Bits: A logical state with one of two possible values, including 1/0, true/false, yes/no, or on/off as typical examples.</li>
<li style="font-weight: 400;" aria-level="1">Block (block cipher): A deterministic algorithm operating on fixed-length groups of bits, called blocks.</li>
<li style="font-weight: 400;" aria-level="1">Hash function: The algorithm that uses the key to create password encryption and decryption. A hash function is essentially a piece of code that runs every time someone saves a password or logs into an application.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Hash: A random series of numbers and letters representing your password. The hash function uses your hash instead of the raw password for authentication.</li>
<li style="font-weight: 400;" aria-level="1">Salt: Additional letters and numbers appended to the hash</li>
</ul>
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<h2>How Does Password Encryption Work?</h2>
When you save a new password, a hash function creates a hash version and saves that on the server.&nbsp;
Every time you log in using your password, the hash function recreates the hash to see if it matches what's stored. If the hashes match, the algorithm passes the authentication and logs you in.&nbsp;
For example:
<ul>
<li style="font-weight: 400;" aria-level="1">Original password: Pa$$w0rd123</li>
<li style="font-weight: 400;" aria-level="1">Hashed password: 6AF1CE202340FE71BDB914AD5357E33A6982A63B</li>
</ul>
While this might seem secure, simple hashed passwords aren't hack-proof.
The hash function only creates a unique hash for each password, not each user. So, if multiple users have the password, Pa$$w0rd123, the hash will be exactly the same.
To overcome this encryption vulnerability, engineers salt passwords so each hash is unique, even if the passwords are identical.
<h3>How Salt Works</h3>
A salt appends a unique value of 8 bytes (16 characters) to the password before the hash function creates a hash. This way, even identical passwords are unique before the hash function.
For example:
<ul>
<li style="font-weight: 400;" aria-level="1">Two identical passwords: Pa$$w0rd123</li>
<li style="font-weight: 400;" aria-level="1">Salt value one: E1F53135E559C253</li>
<li style="font-weight: 400;" aria-level="1">Salt value two: 84B03D034B409D4E</li>
<li style="font-weight: 400;" aria-level="1">Password one before hash: Pa$$w0rd123E1F53135E559C253</li>
<li style="font-weight: 400;" aria-level="1">Password two before hash: Pa$$w0rd12384B03D034B409D4E</li>
<li style="font-weight: 400;" aria-level="1">Password one hashed value (SHA256): 72AE25495A7981C40622D49F9A52E4F1565C90F048F59027BD9C8C8900D5C3D8</li>
<li style="font-weight: 400;" aria-level="1">Password two hashed value (SHA256): B4B6603ABC670967E99C7E7F1389E40CD16E78AD38EB1468EC2AA1E62B8BED3A</li>
</ul>
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<h2>5 Common Password Encryption Methods</h2>
<h3>1. Data Encryption Standard (DES)</h3>
While applications no longer use Data Encryption Standard (DES), it's important to mention this password encryption method because of its history and influence on more secure modern standards.
IBM developed DES as a 56-bit encryption technology in the early 1970s. The NSA adopted and improved DES before it was approved worldwide as the encryption standard.
However, since the late 70s, hackers have been able to break DES encrypted passwords. In 1999, ethical hackers managed to break a DES key in under 24 hours.&nbsp;
To make DES more secure, engineers created Triple DES and later Advanced Encryption Standard (AES), which we still use today.
<h3>2. Triple DES</h3>
Triple DES uses three 56-bit keys (blocks) to create 168-bit encryption (some security experts argue that Triple DES is only 112 bits strong). Although Triple-DES is slowly being phased out, many financial institutions still use it to encrypt ATM PINs.
<h3>3. Advanced Encryption Standard (AES)</h3>
AES is the new encryption standard&mdash;trusted by the United States Government and many other prominent organizations globally. At 128 bits, AES is sufficiently secure, but most organizations prefer heavy-duty 256-bit encryption.
At <a href="https://teampassword.com/security">TeamPassword</a>, we use 256-bit encryption to store passwords, ensuring the highest levels of security for our clients. We're also a <a href="https://teampassword.com/security">secure hosting provider</a> holding multiple security accreditations.
Hackers can only break an AES encrypted password through a brute-force attack&mdash;trying password combinations to find the right one.
To counter brute-force attacks, applications will lock an account after a certain number of attempts or use tools like Google's reCAPTURE.
<h3>4. Blowfish</h3>
American cryptographer, Bruce Schneier, designed Blowfish in 1993 as an antidote to the weak DES encryption. Blowfish uses a 64-bit block and variable key length of 32 to 448 bits.
Although Blowfish is more robust than its DES predecessor, the 64-bit block is still vulnerable to attacks, most commonly birthday attacks&mdash;a cryptographic attack that exploits the mathematics behind the algorithm.
To solve Blowfish vulnerabilities, engineers created Twofish in 1998 (128-bit blocks with 256-bit keys) and Threefish in 2008 (256, 516, 1024-bit blocks with 256, 516, 1024-bit keys).
<h3>5. Rivest-Shamir-Adleman (RSA)</h3>
RSA is one of the oldest and widely used to transfer data securely. The encryption works with two keys, two large prime numbers, and an additional auxiliary value.
Due to the complicated encrypting and decrypting process, there is no known method for breaking RSA encryption.&nbsp;
Although widely used for transferring data, RSA is slow and not suitable for password encryption.
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<h2>Why Strong Passwords Matter</h2>
Password encryption can only prevent criminals from viewing saved credentials stored on a server&mdash;but cannot prevent hackers from guessing weak/commonly used passwords. If you <a href="https://teampassword.com/blog/colonial-pipeline-ransomware-attack-dont-reuse-passwords">reuse the same password for multiple accounts</a>, this also puts you at risk!
Encryption is most effective when users create robust, unique passwords for every account. For example, a random 32-character password with letters, numbers, and special characters hashed and salted is near impossible to guess or decode, even using a computer!
In another scenario, let's assume you have a strong 32-character password, but you use it for every account. If hackers manage to steal that password, they have access to every account using the same credentials! Your strong password is effectively useless.
<h3>Improving Your Password Management</h3>
Now that you understand password encryption and the associated vulnerabilities, you can see why strong passwords are essential.
Effective password management is crucial to protect yourself against cyberattacks or in the highly likely event of a data breach where hackers steal your credentials.
Criminals are after the low-hanging fruit&mdash;people who use weak passwords!
5 tips for creating stronger passwords:
<ol>
<li style="font-weight: 400;" aria-level="1">Create strong passwords for every account. The easiest way to do this is using a password generator. <a href="https://teampassword.com/password-generator">TeamPassword has a free password generator</a> anyone can use to create passwords from 12-32 characters using uppercase, lowercase, numbers, and special characters. We recommend creating passwords as long as the application will allow.</li>
<li style="font-weight: 400;" aria-level="1">Never create passwords shorter than eight characters, with 12 being our recommended minimum.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Never reuse the same password for multiple accounts.</li>
<li style="font-weight: 400;" aria-level="1">Never create passwords with your name, family member's names, or pet's names. With social media, this information is freely available. Criminals can add those names to algorithms for brute-force attacks.</li>
<li style="font-weight: 400;" aria-level="1">Don't store passwords in digital notepads or spreadsheets. We recommend using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager like TeamPassword</a> to create and store your credentials.</li>
</ol>
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<h2>Why You Need a Password Manager like TeamPassword</h2>
We have so many accounts these days; it's almost impossible to create unique, memorable, secure passwords for each one. A password manager solves this problem.
Instead of remembering the credentials for every account, you only need to memorize the one to log into your password manager.&nbsp;
TeamPassword keeps all of your credentials safely stored and encrypted, so you never have to memorize a password again. Instead of entering your credentials, you use one of TeamPassword's browser extensions (Chrome, Firefox, and Safari) to log into accounts.
<h3>Built for Teams</h3>
TeamPassword's best feature is its ability to share credentials with team members securely. Instead of sharing passwords, you provide access through TeamPassword.&nbsp;
Employees <a href="https://app.teampassword.com/dashboard#signup/testimonial">use TeamPassword</a> to log in, meaning you never share raw passwords&mdash;no more worrying about unauthorized access or sharing.
You can create groups in TeamPassword to share access with employees, clients, contractors, and freelancers. When someone no longer needs access, remove them from the group with a single click. No need to change passwords every time someone leaves a project!
<h3>Built-In Password Generator</h3>
TeamPassword features a built-in secure password manager so you can create robust passwords for every account. TeamPassword also ensures you never reuse the same credentials so that you won't fall victim to credential stuffing attacks!
With a built-in password generator, you can change passwords regularly, and TeamPassword will update the new credentials for all users!
<h3>Monitor Login Activity</h3>
TeamPassword's activity log keeps track of every action across all of your accounts&mdash;logins, password changes, new team members, sharing access, and more.
You can also set up email notifications for all TeamPassword actions so that you can react fast to any suspicious activity.
<h3>Get Your Free TeamPassword Trial</h3>
Password encryption is not enough to protect your business from password vulnerabilities! You need a robust password manager like TeamPassword to create, store, and share credentials securely.
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<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and let TeamPassword secure your company's digital assets.

Password encryption is the number one component of password security. TeamPassword encrypts passwords with state-of-the-art technology to keep passwords safe.

Password encryption is the number one component of password security. TeamPassword encrypts passwords with state-of-the-art technology to keep ...

What is password encryption and how much is enough?

Like any company, marketing agencies require project management to ensure teams execute tasks and objectives to meet deadlines. Marketing project management requires a solid grasp of marketing tools, processes, planning, trends, and people/resource management.
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This article explores seven tips for marketing project management and how managers can ensure campaigns operate smoothly to reach their end goals.
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Marketing projects often require teams to share credentials for tools, software, and applications. Protect your project's assets with a <a href="https://app.teampassword.com/dashboard#signup/testimonial">secure password management solution</a> from TeamPassword. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>What is Marketing Project Management?</h2>
Marketing project management is the role of planning, delegating, and managing tasks and objectives for marketing campaigns. A marketing project manager will usually set and monitor KPIs to ensure teams meet goals and requirements for each project.
At an agency, marketing project managers act as the company representative when meeting with clients to relay goals and expectations with team members.
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<h3>Core Marketing Project Management Responsibilities</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Project scope: Outlining the tasks and KPIs to meet a project's objectives and end goal.</li>
<li style="font-weight: 400;" aria-level="1">Resources: Selecting the people, tools, equipment, and other elements required to complete the project.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Timelines: Planning the project's timeline and delegating tasks to meet the project's final goal.</li>
<li style="font-weight: 400;" aria-level="1">Budgeting: Planning and monitoring the project's budget&mdash;including managing the team's hours.</li>
</ul>
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<h2>7 Tips for Marketing Project Management</h2>
<h3>1 - Use a Project Management Tool</h3>
Using a project management tool might seem like a no-brainer, but many companies still rely on spreadsheets to plan and execute tasks.&nbsp;
While spreadsheets are cheap and somewhat effective, a dedicated project management tool can significantly increase efficiency with features to automate mundane tasks and communication.
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Here are five popular project management tools for marketing agencies:
<ol>
<li style="font-weight: 400;" aria-level="1">Asana: One of the most popular project management tools for startups and agencies. It's a comprehensive project management tool with fantastic features to streamline campaigns and communication among teams. You also have tons of integrations relevant to marketing, including email software, Adobe Cloud, Zapier, and cloud storage, to name a few.</li>
<li style="font-weight: 400;" aria-level="1">Monday.com: Monday.com is a simple yet powerful project management tool with many of the same features and integrations as Asana. You also benefit from integrations like Typeform, Hootsuite, and Facebook Ads, which are beneficial to marketing projects.</li>
<li style="font-weight: 400;" aria-level="1">Basecamp: An affordable yet comprehensive project management tool for agencies, with an emphasis on remote teams. You can also automate check-in messages so team members can report back daily with progress or flag issues. You can also invite clients to projects so they can check-in without the usual back and forth emails.</li>
<li style="font-weight: 400;" aria-level="1">Notion: A unique yet simple UI that feels more like navigating through a website than a traditional project management tool. With Notion, you can even create Wikis which marketing agencies can use to outline the client's brand guidelines, project scope, roles &amp; responsibilities, and other project information. Notion is also the most affordable project management tool on this list!</li>
<li style="font-weight: 400;" aria-level="1">Scoro: A minimalist UI with powerful budgeting and billing tracking features to keep everything in one project management tool. You can also quickly generate reports to provide feedback to clients and agency management. Scoro has loads of integrations, including email software, Google Analytics, Hootsuite, Facebook ads, LinkedIn Lead Gen Forms, and more marketing-related tools.</li>
</ol>
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<h3>2 - Securing Tools With a Password Manager</h3>
Marketing project managers must also ensure that projects operate safely and teams follow safe <a href="https://teampassword.com/blog/password-best-practices-what-makes-a-password-strong">password management practices</a>. Marketers often have to share credentials for marketing tools, social media platforms, and creative tools.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
A <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> makes <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">sharing credentials</a> with internal teams, contractors, and clients easy, so project managers have complete control over digital assets and who has access.
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TeamPassword's features to making password sharing secure and efficient:
<ul>
<li style="font-weight: 400;" aria-level="1">Access anywhere and on any device using TeamPassword's browser extensions (Chrome, Firefox, Safari) or mobile app (iOS &amp; Android).&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Create groups to share access with team members. Separate teams, so you only share access to those who need it. Minimizing who has access can reduce security risks and the potential for unauthorized sharing and access.</li>
<li style="font-weight: 400;" aria-level="1">Create separate groups with access to the same credentials to external teams like clients and freelancers.</li>
<li style="font-weight: 400;" aria-level="1">Monitor TeamPassword actions using our activity tracker or create email notifications for instant alerts to sensitive data and accounts.</li>
<li style="font-weight: 400;" aria-level="1">Use TeamPassword's built-in password generator to create robust, unique credentials for every account.</li>
<li style="font-weight: 400;" aria-level="1">Set up <a href="https://teampassword.com/blog/password-manager-with-2fa">two-factor authentication</a> to prevent criminals from breaching your TeamPassword account, even if attackers steal your credentials!</li>
</ul>
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<h3>3 - Plan Marketing Projects With Team Members</h3>
Project managers must include team members during the planning phase of a new project or campaign. If your project involves multiple departments, it's good to get input from each one for realistic budgets and timelines.
If you're part of a big agency, you may also want to meet with other project managers to manage teams and resources effectively to avoid overlaps&mdash;which could cause unnecessary delays!
Getting planning input from team members helps give them ownership of the project and their role. Making coworkers feel valued in this way can increase productivity while setting a standard for effective communication early.
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<h3>4 - Don't Forget Standard Project Lifecycle Phases</h3>
Marketing project management is no different from any other project management. Managers should follow the five phases of project management to ensure a well-planned, executed, and successful campaign.
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<ol>
<li style="font-weight: 400;" aria-level="1">Initiation: Start by planning the project's goals, list team members and stakeholders, and identify budgets and constraints.</li>
<li style="font-weight: 400;" aria-level="1">Planning: The planning phase outlines the project's roadmap. The project manager must define the scope, create a project plan and timeline, set budgets, and define roles and responsibilities.</li>
<li style="font-weight: 400;" aria-level="1">Execution: Allocate and manage project resources, tasks, and budgets.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Monitoring and controlling (runs simultaneously with execution): Project managers must communicate with team members to ensure everything goes to plan and make adjustments when issues arise. Monitoring KPIs is critical to ensure teams meet the plan's milestones and objectives.</li>
<li style="font-weight: 400;" aria-level="1">Closing &amp; reviewing: Project managers close the project and terminate any freelancer contracts. They must also create reports for clients and management to review. Teams might meet to discuss ways to improve future projects.</li>
</ol>
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Agencies should use these five phases of project management to create templates and standard operating procedures to ensure the company maintains a high level of consistency.
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<h3>5 - Define Clear Goals</h3>
Defining clear marketing goals during the initiation phase is crucial for planning and executing a project management strategy. You should always have one primary goal with multiple objectives and KPIs on the road to achieving that goal.
Goals should be detailed and explicit so that teams have a clear target. Avoid vague goals and objectives like "increase email subscribers" or "increase traffic"&mdash;increase to what? You can increase your subscribers or traffic by one with vague goals like these, and you've technically reached your goal!
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A better goal would be to increase monthly revenue to $100,000 within 12 months. Project managers can then identify relevant objectives to reach that goal. For example, to reach $100,000 in 12 months, the agency must:
<ul>
<li style="font-weight: 400;" aria-level="1">Increase email subscribers to X, with an open rate of X, and click rate of X</li>
<li style="font-weight: 400;" aria-level="1">Spend X on paid ads</li>
<li style="font-weight: 400;" aria-level="1">Grow social media following to X</li>
<li style="font-weight: 400;" aria-level="1">Increase website traffic by X%</li>
</ul>
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A project manager will identify monthly benchmarks and KPIs for the marketing project to meet its end goal within each of these targets.
Returning to project management best practices, managers must apply either a SMART or CLEAR goal strategy.
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SMART&mdash;Allows managers to clearly defined achievable goals that reduce and manage risk effectively.
<ul>
<li style="font-weight: 400;" aria-level="1">Specific</li>
<li style="font-weight: 400;" aria-level="1">Measurable</li>
<li style="font-weight: 400;" aria-level="1">Attainable</li>
<li style="font-weight: 400;" aria-level="1">Realistic</li>
<li style="font-weight: 400;" aria-level="1">Timely</li>
</ul>
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CLEAR&mdash;Designed to be dynamic, fast, and flexible. Managers set clear goals with the flexibility to adapt the project plan when problems or opportunities present themselves.&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Collaborative</li>
<li style="font-weight: 400;" aria-level="1">Limited</li>
<li style="font-weight: 400;" aria-level="1">Emotional</li>
<li style="font-weight: 400;" aria-level="1">Appreciable</li>
<li style="font-weight: 400;" aria-level="1">Refinable</li>
</ul>
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<h3>6 - Build Strong Communication Channels</h3>
Communication is vital for ensuring teams follow the plan and objectives to meet the project's goals. Marketing is unique in that a piece of content could go viral, ultimately impacting the project's scope and objectives.
Strong communication channels allow teams to stay connected and make adjustments to complement each other towards a common goal.
Effective communication doesn't only mean that teams talk to one another; project managers must communicate tasks, workflows, guidelines, documentation for tools, standard operating procedures, and more to ensure everyone is on the same page.
The project management tools we mentioned above are designed to foster strong communication for the project and among peers.
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<h3>7 - Be Open to Change &amp; New Ideas</h3>
There's nothing more damaging than an autocratic project manager who's not open to change or new ideas. Marketing often has to react to market changes and trends.
Adapting to these conditions (while maintaining the project and brand's integrity) could help marketing projects reach objectives faster while exceeding expectations.
Marketing project managers should also be open to listening to team members about new ideas or perspectives. After all, these people are experts in their respective fields.
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<h2>Secure Your Marketing Agency's Assets With TeamPassword</h2>
Executing marketing projects often requires teams to share credentials. Secure your marketing agency's (and client's) digital assets with <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword's secure password manager</a>.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Use a single TeamPassword account for all of your company and client assets. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to test TeamPassword for your next marketing project.

This article explores seven tips for marketing project management and how managers can ensure campaigns operate smoothly. | Teampassword

This article explores seven tips for marketing project management and how managers can ensure campaigns operate smoothly to ...

7 tips for marketing project management

This article explores seven tips for marketing project management and how managers can ensure campaigns operate smoothly to reach their end goals.

This article looks at five marketing roles for your business and recommendations for building a marketing team based on your business needs.

This article looks at five marketing roles for your business and recommendations for building a marketing team based ...

The first 5 marketing roles for your small business

First 5 Marketing roles for your small business: what roles do you need to hire

Adobe is at the heart of most businesses, especially creative agencies running on apps like Photoshop, Illustrator, Dreamweaver, and Premiere Pro, to name a few.&nbsp;
The problem with Adobe is that it's expensive, especially if you're a cash-strapped startup and you have to purchase multiple subscriptions. When added to the other tools and expenses, subscription fees devour cash flow.
Small businesses get around purchasing multiple subscriptions by sharing Adobe cloud credentials with teammates to save costs. Agencies might also have to provide freelancers and contractors temporary access to Adobe services they don't have.
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If you are sharing Adobe Cloud account credentials, using a password manager can mitigate the risk of unauthorized sharing and access. TeamPassword is an affordable password management solution for teams to share company credentials securely and efficiently. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Important Disclaimer</h2>
It's important to note that sharing Adobe credentials is against the company's terms of use, so there is no feature within the Adobe suite to share a single account with coworkers.
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Adobe's terms of terms state under section 6.2 (C):
You must not misuse the Services or Software. For example, you must not: enable or allow others to use the Services or Software using your account information;
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However, we understand there are circumstances where you need to share an Adobe account, so this article demonstrates how to do this securely.
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<h2>Adobe Services That Agencies Use Regularly</h2>
Adobe has a massive suite of creative tools and software, but most agencies often use five core products.&nbsp;
Instead of purchasing each separately, it's cheaper to subscribe to the All Apps Business package and share access with teammates. You'll need to calculate how many packages you need for internal teams and possibly an extra one for freelancers to use.
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<h3>Adobe Acrobat</h3>
Adobe Acrobat allows agencies to create, edit, share and sign PDF documents. Adobe Acrobat is essential for sending client proposals, reports and requesting e-signatures for service agreements.
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<h3>Photoshop</h3>
Photoshop is one of Adobe's most popular products because it allows creatives to work with many pixel-based designs, including images, webpages, logos, proposals, and more.
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<h3>Illustrator</h3>
Illustrator is arguably one of the most popular and widely-used vector-based design programs. Creatives use Illustrator to design logos and other graphics.
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<h3>Premiere Pro</h3>
Premiere Pro is an advanced video editing suite agencies often use to create professional video content. Agencies sometimes use Premiere Pro with After Effects to enhance VFX and motion graphics.
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<h3>XD</h3>
Adobe XD is a popular UI/UX design software agencies often use to design websites, applications, and other digital products.&nbsp;&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>The Challenges of Sharing an Adobe Account</h3>
<h3>Two Device Limit</h3>
Adobe allows you to sign in to Creative Cloud on two devices. So, effectively you can share a single Adobe account with two teammates.&nbsp;
If you sign into a third device, Adobe will forward you to a webpage displaying your three devices and prompt you to sign out of one.
It might be easier to manage the two-device limit if you're working with remote teams spread across different time zones since employees work at different times.
But, if you're working in the same office, using the same Adobe credentials might require some communication to prevent overlap.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Sharing Adobe Credentials Safely</h3>
Adobe Cloud accounts often contain sensitive client and company data. You must protect this information by ensuring that you <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">share passwords safely with coworkers</a>!
Sharing Adobe credentials (or any passwords for that matter) via email, spreadsheets, messaging apps, or digital notepads can expose your company to cybersecurity vulnerabilities.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>How to Share an Adobe Account Safely</h2>
While we can't help with Adobe's two-device limit, we can provide a solution for sharing credentials safely, including with freelancers.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
A <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> is the best way to share passwords safely with coworkers. TeamPassword offers a <a href="https://app.teampassword.com/dashboard#signup/testimonial">14-day free trial</a> for you to try-before-you-buy!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Once you have signed up for a TeamPassword account, you can follow these step-by-step instructions:
<ol>
<li style="font-weight: 400;" aria-level="1">Invite your teams to TeamPassword, so everyone has a separate login.</li>
<li style="font-weight: 400;" aria-level="1">Add the Adobe Creative Cloud account(s) you want to share to TeamPassword.</li>
<li style="font-weight: 400;" aria-level="1">Create groups for each Adobe account to share credentials. You can put all the Adobe accounts into one group, but this might cause confusion.</li>
<li style="font-weight: 400;" aria-level="1">If you have two employees per Adobe account, you can pair teammates to share access to a single set of credentials.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Team members can log into Adobe Cloud using one of TeamPassword's browser extensions.</li>
</ol>
&nbsp; &nbsp; &nbsp; &nbsp;
You can also create a separate TeamPassword account and group to <a href="https://teampassword.com/blog/should-i-share-data-with-freelancers">share passwords with freelancers</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>What is TeamPassword &amp; How Does it Work?</h2>
Companies can use TeamPassword to store and share all of your company's passwords. Team members can also use the <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> to save individual credentials for email, Slack, cloud services, and other personal logins.
Keeping all of your company's passwords in one secure password manager allows you to mitigate password attacks and other <a href="https://teampassword.com/blog/what-is-a-security-audit-and-does-my-business-need-one">security vulnerabilities</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Built for Teams Startups, Small Businesses, &amp; Agencies</h3>
Most enterprise <a href="https://teampassword.com/blog/what-is-password-vaulting">password vaults</a> are simply too expensive, with many features small businesses don't need.&nbsp;
We designed TeamPassword because we recognized that many startups, <a href="https://teampassword.com/blog/how-to-manage-your-small-business-passwords">small businesses, and marketing agencies often share passwords</a> among coworkers using unsecure methods.
Rather than provide you with services you don't need, TeamPassword focuses on simple, secure, and efficient credential sharing. Our minimalist UI means you can onboard new team members in minutes, maximizing your team's productivity.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Here's how TeamPassword increases security and productivity with a robust password management solution for small businesses, startups, and agencies.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; 
<h3>Sharing Access via Groups</h3>
Create groups to share access with coworkers in TeamPassword. You can set these groups up however you like, by department, project, client, etc. You can also create separate groups for different teams with access to the same credentials&mdash;like employees, clients, and contractors.
If someone or an entire group no longer needs access, you can remove them with a single click!
Employees can also use TeamPassword for their other company passwords that they don't need to share. When you create new credentials, TeamPassword gives you two Share with options:
<ul>
<li style="font-weight: 400;" aria-level="1">Only Me (Private)</li>
<li style="font-weight: 400;" aria-level="1">Choose one of your groups</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Login From Any Device</h3>
Instead of manually entering a username and password, team members use TeamPassword's browser extensions (Firefox, Chrome, Safari) or mobile app (iOS &amp; Android).
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Stronger Passwords</h3>
Reusing credentials and weak passwords are two password mistakes small businesses often make. TeamPassword's built-in <a href="https://teampassword.com/password-generator">password generator</a> lets you create strong, unique credentials for every account&mdash;mitigating several security vulnerabilities!&nbsp;
Generate passwords from 12-32 characters using letters (uppercase &amp; lowercase), numbers, and symbols. You can also use our password generator to create <a href="https://teampassword.com/blog/best-types-of-usernames-username-ideas-to-make-your-logins-more-secure">unique usernames</a>, enhancing your credential security!
When you reset passwords, TeamPassword automatically updates the credentials for all users so employees can keep working without disruptions.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Two-Factor Authentication</h3>
TeamPassword's two-factor authentication (2FA) requires a six-digital Google Authenticator code before a team member can log in. Each employee can also generate security codes so they're never locked out of their TeamPassword account.
If someone manages to steal an employee's TeamPassword credentials, 2FA prevents attackers from a full breach.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Activity Log &amp; Email Notifications</h3>
TeamPassword keeps track of every user's action with a date and time log. You can also set up email notifications for instant alerts to sensitive TeamPassword actions, groups, or credentials.
The activity log is also helpful for investigating data breaches, unauthorized access, and sharing.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Why You Should Use a Password Manager to Share Credentials</h2>
Most data breaches happen as a result of password attacks and poor credential management policies. Using a password manager reduces the risk of exposing passwords to attackers while giving companies control over sharing and access.
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Here are 5 most common password attacks that a password manager can help prevent:
<ol>
<li style="font-weight: 400;" aria-level="1">Phishing is a social engineering attack and one of the most common methods criminals use to steal employee credentials. Hackers use spoofed communication to trick employees into sharing their credentials or sensitive information.</li>
<li style="font-weight: 400;" aria-level="1">Hackers use automated bots on login pages during a brute force attack to try username and password combinations until one works. Most applications use Google reCAPTCHA and 2FA to minimize these attacks, but using random usernames and passwords significantly reduces the likelihood of a brute force attack.</li>
<li style="font-weight: 400;" aria-level="1">If your company reuses passwords, you're exposing yourself to a credential stuffing attack where hackers use stolen credentials to log into other applications and services using the same username and password combination.</li>
<li style="font-weight: 400;" aria-level="1">A dictionary attack is why you should not rely on team members to create passwords! Most people use familiar password phrases like pets, children, street names, etc. Criminals can research this information through employee bios and social media accounts, building a "dictionary" of information on victims. They add these terms to algorithms that effectively use a more focused brute force attack.</li>
<li style="font-weight: 400;" aria-level="1">A man-in-the-middle-attack (MitM) is where hackers intercept data (including passwords) as it's sent from one system to another. Common MitM attack methods include unencrypted WiFi networks or HTTP websites.</li>
</ol>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
By using <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword's password manager</a>, companies can significantly reduce the risk of these common attacks.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>Try TeamPassword for Free</h2>
Ready to test TeamPassword with your team? <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to experience the security and efficiency of working with TeamPassword!

Adobe Cloud often contain sensitive client and company data. Experience security and efficiency by using TeamPassword's password manager.

Adobe Cloud accounts often contain sensitive client and company data. By using TeamPassword's password manager, companies can significantly ...

Sharing Adobe Cloud credentials with teammates

Adobe Cloud accounts often contain sensitive client and company data. By using TeamPassword's password manager, companies can significantly reduce the risk of common attacks.

Social media is the core of modern marketing strategy. It's an opportunity for brands to engage with their target market while driving traffic to products and services.
Many social media platforms like Twitter, Instagram, and Pinterest only allow a single account login&mdash;meaning team members have to share credentials.
If you're not securely sharing social media credentials with teammates, you could expose your company, clients, and customers to attacks and data leaks.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
TeamPassword is a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> designed to help small businesses and agencies <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">share credentials with coworkers safely</a> and efficiently. Try TeamPassword for your company with a <a href="https://app.teampassword.com/dashboard#signup/testimonial">14-day free trial</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Security Risks of Managing Social Media Accounts</h2>
Social media accounts are usually a high-risk digital asset to manage because multiple team members share a single login.&nbsp;
Reckless and unsafe password sharing methods, like spreadsheets, emails, or text messages, increase your vulnerability to attack&mdash;even by mistake!
For example, someone could accidentally share access to a spreadsheet containing your social media accounts' credentials. Emails and text messages are also easy to share.
You also have to worry about sharing these credentials with freelancers and contractors; who has access to their devices or who they share your accounts with!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>What Happens if Your Passwords end up in the Wrong Hands?</h3>
Several things could happen if your social media passwords end up in the wrong hands:
<ol>
<li style="font-weight: 400;" aria-level="1">Attackers could change your email and password, locking you out and holding the account ransom.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Post content to scam users out of money&mdash;one of the fallouts from the <a href="https://teampassword.com/blog/what-happened-during-the-twitter-spear-phishing-attack">2020 Twitter spear-phishing attack</a>.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Steal customer data from direct messages.</li>
<li style="font-weight: 400;" aria-level="1">If you use the same credentials for other social media accounts, hackers could log into those too&mdash;also known as credential stuffing!</li>
</ol>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>What if you Forget Your Passwords?</h3>
In most cases, you can reset your password very easily using your email address. But there are instances where you might forget your password and no longer have access to the email address&mdash;something that's very possible at a company where the person who set up the social media account has left the company!
If you've forgotten your Facebook password, you have several recovery options, but other social media platforms only allow a standard password reset.&nbsp;
Recovering a social media account without access to an email address is near impossible. Just getting customer support to help you is a monumental challenge. Ever tried to contact customer support at a social media company? They rarely ever reply or offer any meaningful support!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>The Responsibility of Clients' Social Media Assets</h3>
Marketing agencies also need to consider the risk of losing their clients' social media accounts to hackers&mdash;which could be disastrous for a client's brand and your contract!
Not only do you have to worry about the social media accounts themselves, but hackers using the profile's contact details (like mobile number and email) for spear phishing attacks on your clients.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
You can manage these social media risks with one easy and affordable <a href="https://app.teampassword.com/dashboard#signup/testimonial">password management solution from TeamPassword</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Using a Password Manager for Social Media Credentials</h2>
A password manager lets you store and <a href="https://teampassword.com/blog/keeping-data-secure-when-working-with-freelancers">share credentials with freelancers</a> and employees. We designed TeamPassword for small businesses and agencies to share credentials with internal and external team members securely.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
With TeamPassword, you never have to worry about forgetting your passwords or getting locked out of accounts because team members store passwords in a single <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Sharing Social Media Credentials Through Groups</h3>
Create groups for your social media accounts in TeamPassword and invite team members who need access. When someone leaves the team, simply revoke their access with a single click.
TeamPassword lets you connect multiple groups to the same credentials so that you can separate access by internal teams, freelancers, and clients, for example. This separation makes it easier to manage an entire group or set different rules for each team.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Logging in Using TeamPassword</h3>
Instead of using a username and password to log in to social media accounts, team members can use TeamPassword's browser extensions or our mobile app.
TeamPassword has browser extensions for Firefox, Chrome, and Safari so that team members can access accounts no matter their preferred operating system.&nbsp;
When a team member logs into a social media platform, TeamPassword's browser extension shows the available accounts. There's also a search function to quickly find the credentials. Select the one you need, and TeamPassword populates the username and password fields for you to log in&mdash;easy!
Teams can also use TeamPassword's app (iOS and Android) to log into mobile-only applications. They can search for the credentials in TeamPassword, then copy/paste the username and password to log in.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Robust Usernames and Passwords</h3>
Create robust passwords for every social media account with TeamPassword's built-in <a href="https://teampassword.com/password-generator">password generator</a>. You can also <a href="https://teampassword.com/blog/best-types-of-usernames-username-ideas-to-make-your-logins-more-secure">generate usernames</a> to make credentials extra secure!
TeamPassword's password generator lets you create passwords from 12-32 characters with numbers, uppercase, lowercase, and symbols. When you reset a password in TeamPassword, it updates the new credentials for all team members so work can continue without disruptions.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Securing TeamPassword With Two-Step Authentication</h3>
What happens if attackers steal someone's TeamPassword credentials? Every <a href="https://teampassword.com/blog/password-manager-with-2fa">TeamPassword account has 2FA</a> so that team members can create a second authentication step using the Google Authenticator app (iOS &amp; Android).
So, if attackers steal a team member's TeamPassword account, they can't log in without the six-digital Google Authenticator code. Employees can also generate backup codes, so they never get locked out of their TeamPassword account.
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<h3>Tracking Activity</h3>
TeamPassword's activity log lets you track team members' actions like logins, sharing, password resets, new team members, and more. The activity log also helps investigate unauthorized sharing and access.
You can also set up email notifications for all TeamPassword actions to get instant alerts to sensitive accounts.
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Why not try TeamPassword with your social media team? We offer a <a href="https://app.teampassword.com/dashboard#signup/testimonial">14-day free trial</a> for companies to test our features&mdash;no credit card required!
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<h2>Other Tools to Manage Social Media Securely</h2>
Social media management tools not only help manage accounts but also limit access to social media accounts. Teams can do a lot of social media tasks through these apps, minimizing the necessity to log into the actual social media platform.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Here are some of our five top social media tools for 2021.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Buffer</h3>
Buffer is a popular social media management and analytics platform. You can schedule, publish, and engage with followers, so team members can do most of the work from Buffer rather than logging into the social media account.
You have to pay per social media account and double for the team pack add-on, so it might be best to get the single user and share access through TeamPassword.
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<h3>Hootsuite</h3>
Hootsuite is one of the largest and most comprehensive social media management tools available. They also have a fantastic resources section and Hootsuite Academy to learn about social media strategies and getting the most out of the tool.
Hootsuite is slightly cheaper than Buffer, but you still pay more for additional users, so we recommend using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> and sharing credentials.
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<h3>Sprout Social</h3>
Sprout Social is another social media management application, but with excellent monitoring and analysis tools. The UI makes it easy to generate reports and insights into hashtags, trends, engagement, user data, and more!
At $99 per month per user, Sprout Social is expensive, so you might want to consider sharing access rather than having a separate login for every person.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>BuzzSumo</h3>
BuzzSumo is an excellent tool for discovering the most shared blog content on social media. You can also find influencers in your niche that are likely to share or promote your content.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>MeetEdgar</h3>
MeetEdgar is the social media management tool for small businesses and startups. The app automates many mundane social media tasks and will even recycle old content on the days you forget to schedule something!
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<h2>Managing ALL Your Tools and Digital Assets With TeamPassword</h2>
TeamPassword's password manager is not just for social media accounts but all your company's digital assets.
Each team member can also store their private credentials (Slack, email, LinkedIn, etc.) in TeamPassword, so no company passwords are ever exposed!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Is TeamPassword Safe?</h3>
TeamPassword uses <a href="https://teampassword.com/security">state-of-the-art encryption technology</a> to store your company's passwords. We hash, salt, and encrypt passwords locally on your computer before uploading them to our servers&mdash;not even TeamPassword employees can view your passwords!
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Our developers follow strict security protocols when deploying code and updates and carry out frequent vulnerability sweeps to scan our systems for viruses and ensure no backdoors lead to your sensitive data.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Getting Started With TeamPassword</h3>
How your company can get started sharing passwords safely in five easy steps:
<ol>
<li style="font-weight: 400;" aria-level="1"><a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a free 14-day trial</a></li>
<li style="font-weight: 400;" aria-level="1">Add your company's shared credentials to TeamPassword</li>
<li style="font-weight: 400;" aria-level="1">Invite team members to create their TeamPassword account&mdash;make sure you instruct everyone to set up 2FA and security codes before they start using their account</li>
<li style="font-weight: 400;" aria-level="1">Create groups and share access with relevant team members</li>
<li style="font-weight: 400;" aria-level="1">Team members use TeamPassword's browser extensions or mobile app to log into accounts</li>
</ol>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Secure your company's social media accounts and other digital assets with TeamPassword's robust password management solution today!

Secure your company's social media accounts and other digital assets with TeamPassword's robust password management solution today!

Sharing Social media credentials with teammates

Marketing KPIs (key performance indicators) are critical for companies to measure campaign successes, what's working, and what's not.
As you will see in this article, it's essential to calculate several of these metrics because when used together they give each other context.
Does your marketing team <a href="https://teampassword.com/blog/secure-password-sharing">share passwords</a> for social media platforms, marketing tools, software, and other applications? Sharing passwords via email, spreadsheets, messaging apps, and other unsecure methods could put your company, clients, and end-users at risk!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Switch to TeamPassword, the affordable and robust password management solution for small businesses and startups. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to try TeamPassword.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>1 - Customer Acquisition Cost (CAC)</h2>
Customer acquisition cost (CAC) measures what you spend to convert a single lead into a paying customer&mdash;sometimes compared alongside customer lifetime value (LTV).&nbsp;
CAC is one of the most important marketing metrics for startups because it tells you how much you need to spend to grow your customer base. Investors often consider CAC to determine a startup's burn rate and how that will affect cash flow.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Customer Acquisition Cost Calculation</h3>
Customer Acquisition Cost = Sales and Marketing Expenses / Number of New Customers
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You can calculate your CAC on a few levels:
<ul>
<li style="font-weight: 400;" aria-level="1">Campaign level&mdash;individual marketing campaigns</li>
<li style="font-weight: 400;" aria-level="1">Medium level&mdash;social media, paid ads, email marketing, content marketing, custom-defined, etc.</li>
<li style="font-weight: 400;" aria-level="1">Total marketing budget</li>
</ul>
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<h3>Campaign Level CAC</h3>
Your CAC at the campaign level will help you determine how much you spent to acquire customers for a specific campaign. For example, an eCommerce store's Summer Sale that included paid ads, social media, and email marketing.
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<h3>Medium Level CAC</h3>
Medium level CAC calculates how much you spend to acquire a new customer per medium. This calculation will help you determine where to focus your marketing efforts, like social media, paid ads, or email marketing, for example.
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<h3>Total Marketing Budget</h3>
Calculating your customer acquisition cost for your entire marketing budget will determine how much you're spending on marketing vs. the cost to acquire new customers.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>2 - Customer Lifetime Value (LTV)</h2>
Customer lifetime value (LTV) measures the total average revenue each customer will generate. Companies often measure LTV with CAC to understand the cost to acquire a new customer vs. the total value of that customer.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Customer Lifetime Value Calculation</h3>
Calculating your LTV requires two steps. First, you need to calculate your lifetime value, then your LTV.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Step one&mdash;calculating lifetime value:
Lifetime value = Average value of sales x number of transactions x retention period
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Step two&mdash;calculating LTV:
Customer lifetime value = lifetime value x profit margin
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
If your CAC is higher than your LTV, then effectively, you don't have a viable business model because you will never generate any profit.
Having said that, many startups operate at a CAC higher than their LTV early on to build a customer base. The idea is that once you acquire a certain number of customers, they'll invite other users, which will drive organic growth, and reduce your overall CAC over time.
Without a massive budget, this strategy is extremely risky and could bankrupt the company. It's better to manage your marketing budget with a CAC as low as possible while maximizing your LTV.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>How to Increase the LTV?</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Communication builds rapport with customers and increases the likelihood that they'll spend more money.</li>
<li style="font-weight: 400;" aria-level="1">Find ways to re-engage existing customers to get them to spend more.</li>
<li style="font-weight: 400;" aria-level="1">Develop strategies to build brand loyalty so that customers are more likely to exceed your average LTV.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>3 - Cost Per Acquisition (CPA)</h2>
Cost per acquisition (CPA) is often confused with customer acquisition cost. Where CAC measures the cost to acquire a customer, CPA measures for any acquisition that is not yet a customer&mdash;for example, leads, trial users, sign-ups, etc.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Cost Per Acquisition Calculation</h3>
The CPA formula is the same as the CAC calculation.
Cost Per Acquisition = Sales and Marketing Expenses / Number of New Acquisitions
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<h2>4 - Return on Investment (ROI)</h2>
Return on investment (ROI) measures the gross profit you generate from your marketing investment.
ROI is usually represented as a percentage that indicates the difference (margin) between revenue and expenses. The higher the percentage, the more profitable your return on investment.
When calculating returns specifically for marketing campaigns, companies sometimes refer to ROI as ROMI (Return on Marketing Investment).
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Return on Investment Calculation</h3>
Return on investment = (sales growth - cost of investment) / cost of investment
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Spreadsheet tip: If you're adding this formula to a spreadsheet, make sure you set the cell to percentage.
&nbsp; &nbsp;&nbsp;
<h2>5 - Traffic-to-Lead Ratio</h2>
Traffic-to-lead ratio is the number of leads you acquire related to the source&mdash;organic, paid ads, email marketing, social media, etc.&nbsp;
&nbsp; &nbsp; &nbsp;&nbsp;
<h3>Traffic-to-Lead Ratio Calculation</h3>
Traffic-to-Lead Ratio = Visitors / Leads
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
The lower your traffic-to-lead ratio, the more valuable the traffic source.
For example, you get 100 leads from Instagram and 50 leads from Pinterest during a month. You would assume Instagram is where you need focus, right?
But what if, to get those leads, you had to drive 10,000 visitors from Instagram and 1,000 from Pinterest?
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Each traffic-to-lead ratio would look like this:
<ul>
<li style="font-weight: 400;" aria-level="1">Instagram: 100:1&mdash;one lead for every 100 visitors&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">Pinterest: 20:1&mdash;one lead for every 20 visitors</li>
</ul>
Pinterest traffic is more valuable in this scenario because you have to drive fewer visitors per lead.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Traffic-to-lead ratio can help understand several things about the leads you generate:
<ul>
<li style="font-weight: 400;" aria-level="1">Determine the impact of layout or content changes</li>
<li style="font-weight: 400;" aria-level="1">Learn which are your best traffic sources</li>
<li style="font-weight: 400;" aria-level="1">If you have an affiliate marketing campaign, you can tell which affiliate drives the most valuable traffic</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>6 - Return on Ad Spend (ROAS)</h2>
Return on Ad Spend (ROAS) measures the revenue you generate for every dollar you spend, usually expressed as a ratio.
In most cases, you want your return to be higher than your spending. However, you might also consider your customer lifetime value. If you have a high LTV, then you can afford to lose a little on your ROAS because you know you'll see a return over time.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Return on Ad Spend Calculation</h3>
Return on Ad Spend = Revenue generated from ads / Money spent on ads
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
How do you protect your leads and customers? Does your team <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">share passwords</a> for email marketing software and lead generation tools? Protect your customers' data with an effective password management solution from TeamPassword. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a>.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>7 - Conversion Rate</h2>
Conversion rate is the number of customers who complete a specific action usually expressed as a percentage&mdash;like a sale, email signup, survey completion, etc. The higher your conversion rate, the better your content, sales funnel, and overall marketing efforts.
Conversion Rate Optimization (CRO) is the practice of looking for ways to improve conversions by testing changes to the marketing strategy&mdash;also referred to as growth hacking.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Conversion Rate Calculation</h3>
Conversion Rate = (Number of conversions / total visitors) x 100
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>8 - Follower Growth</h2>
Follower growth expresses the gains or losses in social media followers. This metric can help social media managers and brands understand if their messaging and content resonates with their target market.
Follower growth is an essential social media metric because the higher your follower count, the greater your organic reach and the less you need to spend on ads&mdash;depending on the platform's algorithm restrictions, of course!
&nbsp; &nbsp; &nbsp;
<h3>Follower Growth Calculation</h3>
Social media managers generally measure follower growth monthly, quarterly, and annually expressed as a percentage.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Follower Growth = (Number of new followers / total followers) x 100
&nbsp; &nbsp; &nbsp; &nbsp;
Note: if you lose followers, you must express the number of new followers as a negative to get your net loss as a percentage.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>9 - Organic Traffic</h2>
Organic traffic measures the number of visitors who find your website through search engine results. Organic traffic is significant because it costs the least to acquire.
You can create a blog post that costs a few hundred dollars to rank your website high in search engines, delivering "free" traffic for months, years, or even decades!
Brands are always looking to increase organic traffic through search engine optimization and blog content.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>10 - Email Marketing: Open Rate &amp; Click-Through rate</h2>
There are two metrics email marketers measure (expressed as percentages):
<ul>
<li style="font-weight: 400;" aria-level="1">Open rate: how many people open your emails</li>
<li style="font-weight: 400;" aria-level="1">Click-through rate (CTR): how many people click email links</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Open rate allows you to gauge the success of your email subject line and whether it resonates enough for people to open your email. This metric can also help to determine whether your emails are going to inboxes or straight to spam!
CTR tells you how successful your email content and CTAs were at getting people to click your links. If you have multiple links in an email, you can measure a separate CTR for each one to determine which content hyperlink was most effective.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Open Rate &amp; Click-Through rate Calculation</h3>
Open Rate = (Total emails opened / total emails delivered) x 100&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Click-Through Rate = (Total link clicks / total emails delivered) x 100
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Does Your Marketing Team Share Passwords?</h2>
Many marketing tools and social media platforms only allow a single login. In some cases, you pay per user, so teams share credentials to save monthly subscription costs.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword is a password management solution</a> for companies to share credentials with internal and external team members safely. Instead of <a href="https://teampassword.com/blog/secure-password-sharing">sharing passwords</a>, you share access to your company's digital assets via TeamPassword.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Team members can use one of our browser extensions (Safari, Firefox, Chrome) or mobile app (iOS, Android) to log into accounts&mdash;meaning they never have to save or remember passwords because TeamPassword does it all for you!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to improve your company's password security and mitigate the potential for leaks and attacks.

Marketing KPIs are critical for companies to measure successes. This article will explain top ten marketing KPIs essential for your team.

Marketing KPIs are critical for companies to measure successes. This article will explain the top ten marketing KPIs ...

Top 10 marketing KPIs for your team

Marketing KPIs are critical for companies to measure successes. This article will explain the top ten marketing KPIs essential for your team.

Top ten marketing KPIs for your team

Marketing is one of the biggest challenges for small businesses and startups. You have to manage limited resources while trying to grow and engage your customer base.
One of the biggest marketing questions small businesses face is how will I run my marketing?
Do you hire:
<ul>
<li style="font-weight: 400;" aria-level="1">An in-house marketing team or individual?</li>
<li style="font-weight: 400;" aria-level="1">A marketing contractor?</li>
<li style="font-weight: 400;" aria-level="1">A marketing agency?</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
There's no one-size-fits-all approach to answering this marketing dilemma, but there are some pros and cons to weigh. This article will explore hiring a marketing contractor vs. in-house marketing vs. marketing agency and why you might consider one over another.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
No matter your choice, you'll need to share company or client passwords to give marketing teams access to social media, email marketing software, and other marketing tools.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
TeamPassword is an affordable password manager for small businesses and startups to share credentials securely with team members&mdash;including contractors, agencies, and clients. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>In-House Marketing</h2>
Small business owners and startup founders are often wary of hiring people full-time. If you hit hard times, it's easier to cut back on outsourced marketing than finding money to meet payroll&mdash;employees come with lots of risk and responsibility!
But an in-house marketing team or individual also brings consistency, reliability, control and makes decisions in the company's best interests rather than their own.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Pros of In-House Marketing</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Speed and flexibility: An in-house marketing team can act faster with a higher degree of consistency than an agency or contractor. Full-time employees are also more likely to go that extra mile to ensure the company succeeds. This flexibility allows you to react quickly to market changes; critical in today's competitive landscape.</li>
<li style="font-weight: 400;" aria-level="1">Long-term consistency: Consistency is key to building a marketing strategy with long-term goals&mdash;something you'll struggle to achieve with a contractor or agency. Contractors and agency staff come and go, which means you also have to consider the cost of communicating and reiterating your company's mission. An employee will generally stick around for five to ten years, which means you can have one person committed to meeting KPIs for your company's long-term success.</li>
<li style="font-weight: 400;" aria-level="1">Security: We're living in an age where cybersecurity poses a massive risk to all companies globally. Contractors and agencies expose companies to <a href="https://teampassword.com/blog/what-is-a-security-audit-and-does-my-business-need-one">security risks</a>. In contrast, owners have far more control over full-time employees so that they can minimize these risks.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Manage your password vulnerabilities with a secure password management solution from TeamPassword. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> to minimize your company's cybersecurity risks.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Cons of In-House Marketing</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Responsibility: Full-time employees come with a lot of responsibility! Aside from salary and benefits, you have to consider where they work, tools and equipment, training, what happens during leave (vacation, sick, parental, etc.), company culture, and other factors many business owners don't consider when hiring.</li>
<li style="font-weight: 400;" aria-level="1">You need a team: Marketing is a multifaceted industry with social media, copywriting, content creation, email, paid ads, keyword research, and even PR in small businesses. All of these disciplines are full-time jobs alone! Even for a small company, this is a lot of work for one person, so you'll likely have to outsource some work early on.</li>
<li style="font-weight: 400;" aria-level="1">Slow to scale: Hiring full-time staff is a slow process, which can take months when you include the interview process and onboarding. These delays could impact how quickly your business can scale, especially during growth spikes.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Marketing Agency</h2>
There is a lot of value in hiring a marketing agency, but there are also several downsides you need to consider.
While you don't have the responsibility of a full-time team member, marketing agencies often lock you into fixed-term contracts that aren't easy to terminate early if you're unhappy with the service.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>Pros of a Marketing Agency</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Multifaceted talent: Marketing agencies come with diverse talent, strategies, and ideas. This multifaceted expertise can provide significant value for your company's marketing efforts. Marketing agencies are also in tune with trends, customer behavior, and other market-related conditions.</li>
<li style="font-weight: 400;" aria-level="1">Team management: One of the challenges with full-time employees and contractors is that they require a degree of oversight. Marketing agencies manage their staff, so you never have to worry about employee leave, tools and equipment, training, etc. Your marketing campaigns continue 12 months a year without managing teams or people&mdash;freeing you to focus on other aspects of your business.</li>
<li style="font-weight: 400;" aria-level="1">Scalable &amp; adaptable: Another significant benefit to hiring a marketing agency is that they can quickly scale and adapt as your company grows. Depending on your contract, you can also cut back during slow periods to reduce costs and manage cash flow.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Cons of In-House Marketing</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Can lack consistency: With so many people working on your account, your campaigns' messaging, timing, and branding can lack consistency, especially in the first few months as you build an agency-company relationship. You also have no control over who works on your account or when the agency swaps staff&mdash;which could lead to inconsistencies or delays.</li>
<li style="font-weight: 400;" aria-level="1">Billable hours: Marketing agencies generally charge by the hour, allocating your campaigns a set amount of time per week. While agencies are usually pretty efficient, this time allocation limits your ability to make fast changes or push that little extra when required.</li>
<li style="font-weight: 400;" aria-level="1">Lack flexibility: Marketing often requires you to act fast to changes or opportunities as they present themselves, which can be challenging when working with an agency. You can't ask agency employees to work overtime to take advantage of opportunities or challenges. Additionally, changing a campaign usually requires you to go through a chain of communication at the marketing agency to get authorization or sign off on additional costs.</li>
<li style="font-weight: 400;" aria-level="1">High-security risk: While it's great to have a team of people working on your campaigns, marketing agencies significantly increase your security risk. You'll have little or no control over who has access to your company's digital assets or <a href="https://teampassword.com/blog/solving-common-agency-problems-with-a-password-manager">how marketing agencies share passwords</a>.&nbsp;</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
One way to mitigate this security risk is to use TeamPassword. Allocate a separate login for each person from the agency working on your account, and share your passwords through <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword's password manager</a>. Sharing credentials with agencies this way gives you more control and reduces your password vulnerabilities.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>Marketing Contractor</h2>
A marketing contractor provides a good balance between agency and full-time employee. You get the intimacy of an employee-employer relationship without the responsibility of a full-time team member.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Pros of a Marketing Contractor</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Experienced specialist: Marketing contractors come with a wealth of specialist experience. You can also hire different contractors to fulfill specific tasks and roles, so you get high-value expertise for all your marketing efforts.</li>
<li style="font-weight: 400;" aria-level="1">Flexible contracts: Marketing contractors generally have flexible (often verbal) agreements that you can terminate without notice. You also don't have to worry about benefits, salaries, taxes, etc.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>Cons of a Marketing Contractor</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Lack of skills: Most marketing contractors are specialists, which is great for specific tasks, but it could be a problem if you don't have the resources for multiple freelancers!</li>
<li style="font-weight: 400;" aria-level="1">Availability: Marketing contractors often have several clients, and unlike agencies, they don't have the staffing to manage their calendar, meaning they're only available during specific days or times.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Cost Considerations for Types of Marketing</h2>
One thing we haven't mentioned in any of the pros and cons of marketing contractor vs. in-house marketing vs. marketing agency is cost. Cost is difficult to quantify because there are ways to save or overspend with all three options.&nbsp;
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">What resources do you already have to complement in-house marketing (i.e., graphic designer, copywriter, content creators, developers)? If you already have a small team, adding a full-time marketing director might be more valuable and cost-effective than a contractor or agency.</li>
<li style="font-weight: 400;" aria-level="1">A marketing agency with a diverse team will give you the highest value with minimal cost if you only have a small budget. They'll also have add-ons and extras to help you scale.&nbsp;</li>
<li style="font-weight: 400;" aria-level="1">A US-based marketing contractor can be cost-effective if you only need them a few hours a week. But they usually charge more per hour than a full-time employee or agency. If you need a lot of marketing work, a marketing contractor might work out the most expensive option.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h2>Password Security for Internal &amp; External Teams</h2>
Most small businesses and startups hire a mix of in-house and outsourced team members. One of the challenges in this mixed environment is <a href="https://teampassword.com/blog/how-to-safely-share-passwords-with-coworkers">sharing passwords with coworkers</a>.
Many small businesses use unsecure methods like email, chat, spreadsheets, or digital notes to share credentials. These unsecured sharing methods expose companies (including clients, employees, and users) to attacks.
We designed <a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> to solve this password management problem for small businesses.
With affordable plans, easy onboarding, multiple ways to log in, and robust security, TeamPassword is the <a href="https://app.teampassword.com/dashboard#signup/testimonial">best password manager</a> for small businesses managing internal and external teams.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Here is a quick overview of our password manager:
<ul>
<li style="font-weight: 400;" aria-level="1">Accessible everywhere: use our browser extensions (Firefox, Chrome, Safari) or mobile app (iOS, Android) to log into accounts.</li>
<li style="font-weight: 400;" aria-level="1">Groups &amp; sharing: create groups to share credentials with various teams. Only provide access to those who need it and easily revoke access with a single click!</li>
<li style="font-weight: 400;" aria-level="1">Robust passwords: a built-in <a href="https://teampassword.com/password-generator">password generator</a> lets you create unique, secure passwords for every account.</li>
<li style="font-weight: 400;" aria-level="1">Two-factor authentication (2FA): each team member can set up 2FA using Google Authenticator to add an extra layer of security for their TeamPassword account.</li>
<li style="font-weight: 400;" aria-level="1">Activity Logging &amp; Notifications: TeamPassword tracks every team member's activity, so you can keep track of movements and identify suspicious activity. You can also set up email notifications for instant alerts to your most sensitive data and accounts.</li>
</ul>
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> and secure your company's assets with TeamPassword&mdash;no obligation and no credit card required!

With affordable plans, easy onboarding and robust security, TeamPassword is the best password manager for small businesses.

With affordable plans, easy onboarding, multiple ways to log in, and robust security, TeamPassword is the best password ...

Marketing Contractor vs. In-house marketing vs. Marketing Agency

With affordable plans, easy onboarding, multiple ways to log in, and robust security, TeamPassword is the best password manager for small businesses managing internal and external teams.

Marketing Contractor vs. Internal Marketing Team vs. Marketing Agency

Team Password Blog | Category business | Page 5

Learn what to do if you forgot your Facebook password and how to use TeamPassword to make sure you never forget a password again.

Learn what to do if you forgot your Facebook password and how to use TeamPassword to make sure ...

What to do if you forgot your Facebook password?

Over the last decade, the gig economy boom has allowed professionals worldwide to switch to freelancing and build a network of international clients.&nbsp;
According to Upwork, 1 in 3 US workers engaged in freelance work during 2020. Some of the most successful freelancers earn hundreds of thousands of dollars per year through platforms like Upwork, Freelancer, and Toptal.
&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Does your company hire freelancers? How do you <a href="https://teampassword.com/blog/should-i-share-data-with-freelancers">share passwords with freelancers</a>? TeamPassword is an affordable password management solution for small businesses, startups, and agencies to share credentials securely with team members and freelancers. <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a 14-day free trial</a> today.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>10 Successful Freelancers</h2>
Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field with excellent track records&mdash;many have worked with the biggest companies in the world!
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>1. Marcos Rezende - UX designer - Canada</h3>
Marcos Rezende is a UX Designer from Ontario, Canada, with more than 13 years of experience. Marcos has worked in over 30 industry sectors for multinational organizations in the United States, Canada, Germany, and Brazil.&nbsp;
Some of Marcos' notable projects include apps for Ontario's COVID-19 dashboard, Urban Master Planning collaboration platform, and Reaction (kid's e-learning app), to name a few.&nbsp;
Marcos loves sharing his industry expertise with aspiring UX designers and regularly writes for the popular UX publication Career Foundry. Total recognizes Marcos as part of its "Top 3%" of global freelancer talent&mdash;a title given to elite freelancers in their given field.
We don't have access to Marcos' rates, but the best UX designers on Upwork earn upwards of $100 per hour. As a Toptal Top 3% freelancer, Marcos likely charges $200-$300 per hour.
<a href="https://www.marcosrezende.com/">Marcos Rezende's website</a> was nominated for the prestigious <a href="https://www.awwwards.com/sites/ux-portfolio-marcos-rezende">awwwards.</a> in 2021.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>2. Kathy Edens - Marketing Consultant / Freelance Copywriter - United States</h3>
<a href="https://www.upwork.com/freelancers/~016177d19f0624c1a7?viewMode=1">Kathy Edens is a Top Rated Upwork Freelancer</a> with over $300k platform earnings! Kathy has been self-employed as a marketing consultant and freelance copywriter for almost ten years from her home in Ohio, United States.
She holds a Bachelor of Science in Professional Writing and Psychology from Oregon State University, which she says "...helps me understand how to reach your target audience with words."&nbsp;
Kathy has ghost-written several non-fiction books on various topics, including social entrepreneurship, healthcare, real estate investing, and the cannabis industry, to name a few.
Kathy also writes web content, sales pages, email marketing content, case studies, white papers, brochures, press releases, and more. Kathy's rates start at $86 per hour for her writing and marketing services.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>3. Koen van Oeveren - UX designer - Netherlands</h3>
Koen van Oeveren is a freelance UI &amp; UX designer from North Brabant, Netherlands, with almost ten years of experience. Koen works with several design agencies in the Netherlands, designing apps, websites, and eCommerce experiences for many international brands.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
Koen holds a Bachelor of Applied Science in Communication and Multimedia Design from Avans University in the Netherlands. Koen's <a href="https://www.koenvo.com/index.html">portfolio website Koenvo</a> was nominated for a <a href="https://www.awwwards.com/sites/koenvo-ui-ux-portfolio">2021 awwwards. Award</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h3>4. Pascal Strasche - Product / UX designer - Germany</h3>
Pascal Strasche is a product and UX designer with more than ten years of design experience from Germany. He holds a Master of Arts in Interaction Design and a Bachelor of Arts in Graphic Design, both from HAWK University of Applied Sciences and Arts.
For almost a year over 2020/2021, Pascal worked as the sole product designer to design Con Cubo's SaaS tool that helps complex organizations visualize and manage teams. He's also worked with German steel giant XOM Materials to find product solutions to digitalize&nbsp;Germany's steel industry.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
In 2019, Pascal founded Product Design Resources, a growing archive of 800+ design resources, weekly updated for the design community.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>5. Paul Hunkin - Developer - New Zealand</h3>
Paul Hunkin is a freelance software consultant and developer from Tauranga, New Zealand, but currently living in Portugal.&nbsp;
Paul has over ten years of experience as a software developer with an impressive work history, including Google, NASA, InfoSys, and the Chinese aerospace industry leader COMAC.
He's worked with several early-stage startups designing everything from high-performance big-data systems to complex web applications to 3D rendering engines. He's also built a lot of the foundational code for independent games on Android.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Paul is a Top Rated Upwork Freelancer with over $400k in platform earnings. His rates start at $120 per hour for software development. <a href="https://paulh.consulting/">Check out Paul's website</a> for more about his impressive portfolio and work history.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>6. Jana Galat - Writer / Brand Strategist - Canada</h3>
Jana Galat is a freelance copywriter and brand strategist from Ontario, Canada. She holds a Bachelor's Degree in Management and Organizational Studies from King's University College and an Honors in Business Administration from Western University.
Jana has extensive experience writing landing pages, email campaigns, social media ads, and print materials and says, "I am obsessed with creating copy that sells..."
After several years of professional work experience, Jana went freelance in 2019 and has quickly built a reputation as a <a href="https://www.upwork.com/freelancers/~01bfa17a48301876dd">Top Rated Upwork Freelancer</a> with over $70k in platform earnings. Jana's rates start at $100 per hour for copywriting and brand consulting.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>7. Kate H. - Logo Designer / Branding Expert - United States</h3>
Kate is a freelance professional logo designer and branding expert from Maryland, United States. Kate&nbsp;ran her own green wedding brand which she sold to mywedding.com in 2014, allowing her to focus on helping small&nbsp;businesses figure out what they want (and who they are) and translate that into design.
She holds a Master's degree in Environmental Management from Yale School of The Environmental, and a J.D. in environmental law from Pace Law School.&nbsp;
Kate's skillset includes redesigning and updating material to make it easier to understand, building a consistent brand from a simple starting point like a logo, and creating unique logos that guarantee results.
Kate is a Top Rated Upwork Freelancer, and her rates start at $225 per hour. You can find out more about Kate on her <a href="https://www.upwork.com/freelancers/~013ce73876c1c18126" rel="follow noopener" target="_blank">Upwork profile</a>.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>8. Xhensila Zemblaku - Art Director - Canada</h3>
Xhensila Zemblaku is a freelance art director, UX/UI designer, and illustrator from Markham, Canada. She holds a Bachelor of Fine Arts from Ryerson University with almost ten years of experience.
Xhensila has been a freelancer for most of her professional career and earned over <a href="https://www.upwork.com/freelancers/~01a08d1fcc6ea8fbcb">$400k on Upwork</a>, completed over 150 jobs, and 4,663 hours!&nbsp;
Xhensila's work includes typography, print design, UX/UI design, web, and mobile design. She's a Top Rated Upwork Freelancer currently charging $200 per hour for various creative gigs.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>9. Tanya Litvinova - UX/UI Designer - United States</h3>
Tanya Litvinova is a freelance UX/UI designer from New York City, United States. She holds a Bachelor of Fine Arts in Advertising Design / Communication Design from the Fashion Institute of Technology.
Tanya specializes in product, mobile, and web design as well as user experience flow, research, and validation.
"I have a passion to make the complex simple, shape behavior, design, plan, and strategize. Aiming for the best user experience, all the while balancing the needs of business and technology to create engaging, habit-forming digital products."
Tanya has worked with Fortune 100 &amp; Fortune 500 companies and successfully delivered business-transforming data-driven analytics, responsive BI dashboards, enterprise web apps, and management systems. Some of Tanya's notable clients include KOCH Industries, BlackRock Financial, BCG Group, and FireEye, to name a few.
<a href="https://www.upwork.com/freelancers/~0165035041b26e96df">Tanya is a Top Rated Upwork Freelancer</a> with more than $200k platform earnings. Her current rate starts at $162.50 per hour.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
<h3>10. Guangming Lang - Data Scientist - United States</h3>
Guangming Lang is a freelance data scientist from Michigan, United States. He holds a Bachelor of Arts in Mathematics from New College of Florida and a Master of Science in Biostatistics from the University of Michigan. Guangming has also completed several Coursera courses in data science and machine learning.
Guangming has been a freelancer since 2013 and has worked across several industries, including fintech, trading, medicine, biotech, advertising, and HR.&nbsp;
Guangming is a Top Rated Upwork Freelancer with over $400k in platform earnings. He's completed 216 jobs on Upwork totaling 3,805 hours! Guangming's current rates start at $200 per hour.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
<h2>Secure Freelancer Workflows With TeamPassword</h2>
No matter how talented or reputable the freelancers and contractors you hire, your company must use secure workflows to protect your digital assets.
Freelancers often need access to shared accounts and tools. Using a <a href="https://app.teampassword.com/dashboard#signup/testimonial">password manager</a> is the first step to securing these accounts and platforms. You can also use a password manager to share credentials with employees, clients, and other stakeholders to ensure you never expose raw passwords via email, spreadsheets, chat apps, and other non-secure methods.
<a href="https://app.teampassword.com/dashboard#signup/testimonial">TeamPassword</a> lets you create groups to share access with only those who need it. When they're done, revoke access with a single click. No need to change passwords every time someone leaves the team.
If you do need to change a password, TeamPassword's built-in <a href="https://teampassword.com/password-generator">password generator</a> lets you create secure passwords between 12-32 characters using numbers, letters (uppercase/lowercase), and symbols.
&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;
Ready to onboard clients and freelancers securely with TeamPassword's robust <a href="https://app.teampassword.com/dashboard#signup/testimonial">password management solution</a>? <a href="https://app.teampassword.com/dashboard#signup/testimonial">Sign up for a free trial</a> to secure your company's digital assets today!

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field.

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in ...

10 extremely successful freelancers and what they do

Here are ten successful freelancers and what they do. These freelancers have earned their place as experts in their given field with excellent track records—many have worked with the biggest companies in the world!

In an increasingly digital world, we&rsquo;re switching more and more of our daily lives over to the Internet. While this brave new world is exciting and convenient, it&rsquo;s not without its problems.&nbsp;
The issue of unsafe passwords has been around for a while. But have you ever thought about where and how to store them?
Most of us have several passwords, and we&rsquo;re encouraged to never duplicate them. Some people simply write them all down on a piece of paper &mdash; which is fraught with danger. But others store their passwords electronically.
As you&rsquo;re about to find out, not all electronic systems of password storage are <a href="https://www.teampassword.com/blog/10-things-you-need-to-do-to-keep-passwords-safe" target="_blank" rel="noopener">safe</a>. Here are five of the most dangerous ways to store your passwords.&nbsp;
But before we begin:
Avoid bad idea passwords and dangerous storage methods with TeamPassword. This advanced <a href="https://www.teampassword.com/blog/why-you-need-a-password-manager" target="_blank" rel="noopener">password manager</a> features a selection of security features, including password encryption and two-step verification. Sign up for a <a href="https://app.teampassword.com/dashboard#signup/testimonial" rel="follow">free trial</a> today.&nbsp;

<h2>1. Email</h2>
Have you ever emailed yourself a password to ensure you&rsquo;re never without it? Great idea, right? Actually, emailing yourself your passwords is a really bad idea, and here&rsquo;s why:
<ul>
<li>Emails are usually sent in plain text. Without encryption, your passwords are susceptible if your email account is ever compromised.&nbsp;</li>
<li>Unsafe passwords sent via email often pass through several systems and servers. There&rsquo;ll also be a copy in your sent folder. If someone else can access your email account, your passwords become vulnerable.&nbsp;</li>
<li>Some email platforms store data locally on a drive. If someone steals your computer, phone, or tablet, your passwords become vulnerable.</li>
</ul>
A really bad idea for passwords is to send them via email &mdash; either to yourself or someone else. <a href="https://www.teampassword.com/blog/have-i-been-hacked-how-to-know-for-sure" target="_blank" rel="noopener">Hackers </a>and scammers are more resourceful than ever, and they can often steal your information before you realize you&rsquo;ve been compromised.&nbsp;
It&rsquo;s tempting to send a quick email to yourself containing unsafe passwords when you sign up for new online services. For the sake of an extra minute or two, don&rsquo;t give fraudsters easy access to your accounts. Use an encrypted email vault to safeguard all your passwords.&nbsp;
<h2>2. Online Documents</h2>
A lot of people like the convenience of saving crucial information using online document systems such as Google Docs. But this is a bad idea for passwords, as these systems are designed for text &mdash; not sensitive data.
Yes, a password might protect your online document manager from unauthorized access. But what happens if that password is compromised? Many document software platforms don&rsquo;t offer encryption, two-step verification, or even the most basic security measures.&nbsp;
If you use online documents regularly, you&rsquo;re probably accessing your account on a regular basis &mdash; across several devices. What happens if you step away for a moment to buy a coffee, speak to a friend, or use the bathroom?
A criminal can access an unattended online document platform in seconds. And if this happens, it doesn't take a lot of effort to steal your unsafe passwords.&nbsp;
<h2>3. Instant Messaging Service</h2>
Instant messaging services provide us with a convenient way of staying in touch with friends and family. WhatsApp, Facebook Messenger, and Snapchat were designed for private online conversations &mdash; not for storing passwords.
People who store their passwords on these apps do so because they believe they&rsquo;re fully encrypted. While that&rsquo;s often the case, it&rsquo;s important to remember that instant messaging services are often left open and operating in the background.
Imagine someone picks up your phone while you&rsquo;re not paying attention. If you left your device unlocked, that person would be able to access your password in seconds.
It&rsquo;s always a bad idea when passwords are stored on instant messaging services. By nature, these apps are designed to operate in the background &mdash; alerting you when someone sends a message. And because they&rsquo;re open, anyone with the device in their hand might be able to steal your unprotected passwords.&nbsp;
Don&rsquo;t fall into the trap of utilizing bad ideas for password storage. Sign up for a <a href="https://app.teampassword.com/dashboard#signup/testimonial" target="_blank" rel="noopener">free trial</a> with TeamPassword, and give your unsafe passwords the protection they require.
<h2>4. Online Note-taker</h2>
Developers design online note-takers for everyday lists and reminders. While they&rsquo;re great for creating to-do and shopping lists, they&rsquo;re not so good for storing unsafe passwords.&nbsp;
An app such as Apple Notes is easy to use, accessible, and convenient. But it doesn&rsquo;t offer two-step authentication, encryption, or any sophisticated form of security.&nbsp;
If your computer or mobile device is unlocked, your saved passwords are vulnerable. In many cases, a criminal would simply need to open the app to gain access to your sensitive information.&nbsp;
OK, you might be extra vigilant when it comes to keeping your phone or computer locked. But hackers are resourceful, and they&rsquo;re very good at discovering unsafe passwords. Once they access your phone, any passwords stored in your note-taking app become vulnerable.&nbsp;
<h2>5. On a Non-Password-Protected Device</h2>
Of all the bad ideas for passwords, storing them on non-password-protected devices is about the worst. You might think that your tablet or laptop never leaves your side. But if your device is ever stolen, you&rsquo;ve given the criminals the easiest possible opportunity to access your saved passwords.&nbsp;
If you&rsquo;re determined to store passwords on a physical device &mdash; which is never a good idea &mdash; make sure the device password is a complex combination of letters, numbers, and symbols. And it should contain at least 12 characters.&nbsp;
<h2>Use TeamPassword for Extra Protection</h2>
Remembering and safely storing a dozen or more passwords isn&rsquo;t a simple task. By locking away all your passwords in a digital vault, you get maximum protection and easy access.&nbsp;
TeamPassword offers a range of <a href="https://www.teampassword.com/security" target="_blank" rel="noopener">security features</a> &mdash; designed to keep your passwords safe. Offering two-step authentication and encryption, this powerful protection system solves the problem of unsafe passwords with ease. Sign up for a <a href="https://app.teampassword.com/dashboard#signup/testimonial" target="_blank" rel="noopener">free trial</a> to see these exciting features for yourself.&nbsp;

Storing passwords inappropriately can leave you open to fraud and theft. Avoid these storage methods at all costs. | TeamPassword Blog

Storing passwords inappropriately can leave you open to fraud and theft. Avoid these storage methods at all costs. ...

TeamPassword Blog

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