facebook social icon
x social icon
linkedin social icon
TeamPassword logo

Revealing Our New Brand

June 3, 20163 min read

Product Information

 

You may have observed a few changes at TeamPassword. If you have, good! That means our work hasn't gone unnoticed.

The team has spent the past few months creating a brand identity that we feel aligns with both our own identity and how we view our relationship with you, our customers.

Table of Contents

    Why the change?


    It took us a few years to really get to know our customers and understand how they perceive us. Once we understood the types of people and companies we were working with, we were better able steer into our true identity.

    We have a lot to offer. Who we are and what we do is directly reflected in the ease and convenience we allow our clients to feel when working on projects, or developing their products. We needed a brand that embodied the ideals we (and you) work so hard to achieve.

    So? How'd it go?


    Ocupop is a kickass creative agency that specializes in branding and we owe a lot of credit to them. They had a good understanding of our needs and the insight and knowledge we needed to get productive feedback. Our team vibed with their team from the very beginning and throughout the entire process.

    The evolution of identity does not happen without challenges, of course. We relied on our entrepreneurial experience, research, and (most importantly) our gut instinct to help guide us through the process. And Ocupop's focused vision helped us to see the progress with fresh objectivity.

    Then it clicked.


    At first sight, the new logo was perfect. It felt dynamic. It really emulated the feeling we get from our company. We knew that if this is how it made us feel, it could only make our customers feel just as good.

    What do we stand for?


    Over time, we've realized that most of our client base aren't folks who don't know anything about password management, but rather folks who do. These people know what they want in a password manager and are looking for the best fit for their needs. We feel our re-brand reflects exactly what our clients want: a way to unlock their team's productivity.

    Rest assured we're still the same great product with the same great team. We hope you appreciate the new brand and feel the same way about it that we do. Keep your eye out for a number of great changes coming in the future!

    If you have any questions or feedback, feel free to drop us a line. We would love to chat with you!

    Enhance your password security

    The best software to generate and have your passwords managed correctly.

    Images of the TeamPassword mobile and desktop apps
    Quotes Icon

    Andrew M.

    Andrew M.

    VP of Operations

    "We use TeamPassword for our small non-profit and it's met our needs well."

    Get Started

    Table Of Contents

      Related Posts
      Dashlane logo, NordPass logo, and TeamPassword logo each separated by vs. in yellow

      Product Information

      June 17, 202510 min read

      Dashlane vs. NordPass (vs. TeamPassword)

      In this guide, we break down the similarities and differences between Dashlane vs. NordPass, so you can choose ...

      Logos of TeamPassword, Dashlane, and Keeper password managers

      Password Management

      June 16, 202510 min read

      Dashlane vs. Keeper (vs. TeamPassword)

      What's the difference between Dashlane vs. Keeper? In this guide, we discuss the two password management tools so ...

      Bitwarden logo with the word "alternatives" below it; four black arrows point to the 1Password logo, LastPass logo, Nordpass logo, and Dashlane logo. One yellow arrow in the center points to the TeamPassword logo.

      Product Information

      June 13, 202511 min read

      Top 5 Bitwarden Alternatives

      Looking for an alternative to Bitwarden? Read about these top five competitors to help you choose the password ...

      Never miss an update!

      Subscribe to our blog for more posts like this.

      Promotional image