Regardless of the size of your business, every year, you’ll have tons of marketing campaigns to keep track of. Changing seasons, new sales, ad campaigns, content, and more can become too much to handle without the right tools. So, suppose you don’t have a huge marketing budget. What tools are worth it and will help your team become more agile and efficient?
Here's what you need to know about tools for marketing agencies:
- Marketing agencies require tools to assist with all aspects of the business, from client communication to password management to website building.
- Software is a competitive space. Evaluate your needs and don't pay for unnecessary features.
- Not all marketing agency tools are the same. This list features the best products based on features and user reviews.
[Table of Contents]
- 1. TeamPassword
- 2. Asana
- 3. Monday.com
- 4. Wordstream
- 5. Microsoft Teams
- 6. Help Scout
- 7. Ahrefs
- 8. Hootsuite
- 9. Elementor
How do I find the best tools for my marketing agency?
As a marketing agency, you know how important it is to have the right tools for your job. You have to juggle an ever increasing number of things: passwords, project management, client communication, website building etc.
In this article, we're going to list some of the top tools in various categories. We'll help you evaluate the tools based on ratings and features.
Keep in mind, your needs may differ. A feature for one agency may be fluff for another.
Password Management: TeamPassword
Rating: 4.6/5 (G2)
TeamPassword is a tool to store, manage, and share company passwords securely. With the number of tools and resources that require logins, marketing teams are constantly exchanging credentials to access projects they’re working on. This constant exchange of passwords over multiple channels can put your company at risk.
TeamPassword was designed for businesses like yours with a straightforward goal — to mitigate security attacks and vulnerabilities. Unlike enterprise vaults, TeamPassword has simplified its features to include only what businesses need to store and share passwords. Not only does it help keep security attacks away, but it also improves the process of onboarding.
Marketing teams have a critical weak point in their security with their need for password and credential sharing. Attackers target these types of organizations, understanding that not only will it be simpler to penetrate their low-level security, but it’ll also take longer for those teams to identify and solve the problem. Organizations are less likely to suffer an attack when they get ahead of this issue by securing their digital assets, creating stronger passwords for their tools for marketing agencies, and applying more secure sharing methods.
Top TeamPassword Features
- Two-factor authentication
- Activity log for easy-to-track login activity and movements
- Stronger password creation
Ready to test TeamPassword with your team? Sign up for a 14-day free trial to experience the security and efficiency of working with TeamPassword!
Project Management: Asana
Rating: 4.3/5 (G2)
Project management tools help teams stay informed of task statuses, share files, create agendas, facilitate meetings, and follow up on actions all in one place. Use Asana to save time on the menial tasks that take up time during your workday without moving your project forward. With Asana, workflows become easy-to-manage processes which makes finishing projects within your timeline easier.
Top Asana features
- Check in with your to-do list in” My Tasks.”
- Mention teammates to assign and follow up on tasks directly
- Document processes with their templates
- View your schedule in the calendar view
- Create and store your tasks within your projects
- Track the duration of tasks with start and end dates
Top competitor: Trello is a simple and intuitive tool that uses boards, lists, and cards to organize tasks and projects. It is ideal for visual learners and creative teams who need flexibility and customization. Trello offers a free plan for unlimited users and boards, as well as premium plans with more features and integrations.
Calendar management: Monday.com
Rating: 4.7/5 (G2)
Suppose your team works on rigid deadlines, manages several projects at once, and prioritizes timelines over everything. In that case, Monday.com is a calendar-centered tool to view your work in terms of monthly and yearly timelines. You can see not just what’s on your radar but also what colleagues and managers are working on and understand their bandwidth. Additionally, it shows marketing teams if their initiatives are evenly distributed throughout the year.
Top Monday.com features
- In-app docs to collaborate in real-time
- Connect existing tools for an integrated experience
- Data insights to improve work and simplify decisions
Top competitor: Asana and Trello. See above.
PPC management software: WordStream
Rating: 4.5/5 (G2)
To find and convert leads more effectively with your marketing, an ad tool can significantly increase your chances of converting leads and increasing revenue. Tools for marketing agencies that help with ad management and analytics highly impact your team’s productivity efficiency when running ad campaigns. Wordstream Advisor is a PPC tool to help agencies or freelancers separate client accounts and keep management simple. Wordstream provides ad management with analytics and ROI tracking, budget management, and more. For PPC ad management, they support Google Ads, Bing, and Facebook.
Top WordStream Advisor features
- A/B testing
- Account alerts
- Contact discovery
- Lead generation
- Campaign analytics
Say a large part of your day-to-day management goes towards building dashboards, tracking down statistics from your conversion tracking, and managing leads. In that case, a tool like WordStream could optimize the time spent gathering data so you can redirect your efforts towards the work that requires it.
Top competitor: HubSpot Marketing Hub: This is a comprehensive marketing automation software that helps you attract, convert, and retain customers through various channels, such as email, social media, blogs, landing pages, and more. HubSpot Marketing Hub also integrates with HubSpot CRM and Sales Hub, creating a unified platform for managing your entire customer journey. Some of the benefits of HubSpot Marketing Hub are its ease of use, its powerful analytics and reporting tools, and its extensive library of resources and support.
Communication: Microsoft Teams
Rating: 4.3/5 (G2)
When working on a long-term project with a team, communication from days or weeks ago can get lost in endless email threads. Microsoft Teams offers the option to keep conversations, meetings, private messages, and documents all in one place. It’s compatible with web, iOS, and Android devices so that you can keep all team members in the loop regardless of their operating system.
Top Microsoft Teams features
- Activity feeds
- Channel favoriting and following
- Customizable alerts
- Multi-factor authentication for better security
- Meeting scheduling
- Integrations with third-party tools
- File sharing
- Screen sharing
For teams that work with a Microsoft Office 365 subscription, Teams is already available. For those that don’t, it’s only $5.00 a month and can increase productivity within your marketing team.
Top Competitor: Slack is a cloud-based collaboration platform that allows users to communicate via channels, direct messages, voice and video calls, and integrations with other apps. Slack is known for its ease of use, customization, and rich app ecosystem. Some of the benefits of Slack are its advanced search functionality, its ability to create workflows and automate tasks, and its support for multiple languages. Some of the differentiators of Slack are its focus on asynchronous communication, its emphasis on fun and culture, and its availability on multiple devices and platforms.
Live chat: Help Scout
Rating: 4.4/5 (G2)
While FAQ pages are helpful for leads browsing through a website, there’s nothing quite like the interactive support a live chat provides. The Help Scout live chat tool allows marketing and sales teams to connect with users browsing your website and could use live support. Whether it’s providing helpful content, offering a way to email a customer service agent, or serving them with automations after performing a specific action. Help Scout can help with every one of these actions and keep teams in the loop by offering a shared inbox, a knowledge base from which to pull answers, and more.
Top Help Scout features
- Real-time data and reporting
- Customer management
- Customer service messaging
- Integrations with tools like Jira, Mailchimp, Shopify, and more.
Companies can choose a live chat mode that works for them from the three options. There is the self-service mode, allowing customers to contact support after they search or view an article. Neutral mode offers you the ability to choose how they want to interact with the chat. Finally, the Ask first mode gives your leads the contact options first.
Top competitor: Zendesk is a cloud-based customer service software that provides omnichannel support, self-service options, and analytics. Zendesk is known for its scalability, flexibility, and integrations with various tools and platforms. Zendesk also offers a suite of products that cover sales, chat, messaging, and more.
SEO management and keyword research: Ahrefs
Rating: 4.4/5 (G2)
For marketing teams’ looking for tools to support their inbound strategy, Ahrefs is a tool with unique features that helps you assess your competition and create a plan to reach your target audience. With Ahrefs, you can research keyword opportunities on over ten search engines all in one place. Search volume on Ahrefs is shown with click data, a unique feature only available with this tool. Of course, it has a myriad of other features that marketers love and use to lead their industries in content, keywords, and SEO.
Top Ahrefs features
- See backlink growth or decline
- Uncover content gaps
- Find content gaps
- Get keyword ranking alerts
With all these tools and the option to audit your site anytime, Ahrefs is one of the best investments marketing teams can make related to SEO and inbound content.
Top competitor: Semrush is a comprehensive SEO tool that also offers features for PPC, SMM, and content marketing. It can match most of Ahrefs' core features, such as keyword research, backlink analysis, site audit, and rank tracking. It also has some unique features like traffic analytics, on-page SEO analysis, and content marketing platform. Semrush is a great Ahrefs alternative if you want a tool that covers more than just SEO.
Analytics and social media reporting: Hootsuite
Rating: 4.1/5 (G2)
Social media management tools can be one of the biggest time savers for marketers. Of all the management tools out there, Hootsuite comes highly recommended, helping teams increase reach, assess which content performs best, and optimize ads. With a team approach to social, your marketing team can access all analytics and work together to reach your social media goals. You can use Hootsuite across platforms, like Facebook, Instagram, YouTube, LinkedIn, Twitter, and more.
Top Hootsuite features
- Schedule posts on all platforms
- Visualize content caps easily
- Respond to all social media comments in one place
- Customizable reports to see only what you want
- Integrate Hootsuite with brand trackers easily
Suppose you’re leveling up your social media game. In that case, tools for marketing agencies like this can make the difference between a good and a bad strategy and the amount of time you spend on your social media tasks.
Top competitor: Zoho social is a comprehensive social media management platform that integrates with other Zoho products, such as CRM, Mail, and Campaigns. It offers features such as post scheduling, content calendar, social inbox, listening dashboard, advanced analytics, custom reports, and team collaboration. Zoho Social also has a smart recommendation engine that suggests the best time to post based on your audience's behavior.
Landing page/website builders: Elementor
Rating: 4.6/5 (G2)
Building landing pages to send clients after they click on ads is a big part of converting them. But, creating custom landing pages for every ad can be time-consuming and expensive. Using a landing page or website building to develop customized templates can optimize time spent per campaign and increase conversion rate by offering a more professional look and feel. Elementor offers easy-to-use landing pages and website building tools for anyone, designer or not.
Top Elementor features
- 300+ designer-made templates
- Responsive editing for any device
- Popup builder
They even make saving your brand colors and fonts easy, so you don’t have to manually input them every time you start a new landing page.
Top competitor: Beaver Builder is another WordPress page builder that is fast, reliable, and easy to use. It has a drag-and-drop interface, a large collection of templates and modules, and a live front-end editor. Beaver Builder also integrates well with other plugins and themes, and has a friendly support team.
Start Using and Sharing Your Marketing Tools with TeamPassword
Now that you’ve seen the top 9 best tools for marketing agencies and understand which you want to start using, remember that cybersecurity and password management go hand in hand. TeamPassword saves you time and keeps your company safe when using and sharing all of your marketing tools and resources, collaborating, and inviting freelancers, contractors, and clients to help with your business’ needs.
As an agency, you need to share a lot of passwords - but you need to do it safely.
If you are looking for a way to share logins to your tools for marketing agencies with the rest of your team, using a password manager can mitigate the risk of unauthorized sharing and access. TeamPassword is an affordable password management solution for teams to share company credentials securely and efficiently. Sign up for a 14-day free trial today!
Ready to try TeamPassword to upgrade your business’s cyber security? Sign up for a 14-day free trial today!