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9 Best tools for marketing agencies

9 Best tools for marketing agencies

November 11, 202110 min read


Regardless of the size of your business, every year, you’ll have tons of marketing campaigns to keep track of. Changing seasons, new sales, ad campaigns, content, and more can become too much to handle without the right tools. So, suppose you don’t have a huge marketing budget. What tools are worth it and will help your team become more agile and efficient?


If you are looking for a way to share logins to your tools for marketing agencies with the rest of your team, using a password manager can mitigate the risk of unauthorized sharing and access. TeamPassword is an affordable password management solution for teams to share company credentials securely and efficiently. Sign up for a 14-day free trial today!


Password Management: TeamPassword 

TeamPassword is a tool to store, manage, and share company passwords securely. With the number of tools and resources that require logins, marketing teams are constantly exchanging credentials to access projects they’re working on. This constant exchange of passwords over multiple channels can put your company at risk. 

TeamPassword was designed for businesses like yours with a straightforward goal — to mitigate security attacks and vulnerabilities. Unlike enterprise vaults, TeamPassword has simplified its features to include only what businesses need to store and share passwords. Not only does it help keep security attacks away, but it also improves the process of onboarding. 


Why TeamPassword 

Marketing teams have a critical weak point in their security with their need for password and credential sharing. Attackers target these types of organizations, understanding that not only will it be simpler to penetrate their low-level security, but it’ll also take longer for those teams to identify and solve the problem. Organizations are less likely to suffer an attack when they get ahead of this issue by securing their digital assets, creating stronger passwords for their tools for marketing agencies, and applying more secure sharing methods. 


Top TeamPassword Features

  • Two-factor authentication
  • Activity log for easy-to-track login activity and movements
  • Stronger password creation 


Ready to test TeamPassword with your team? Sign up for a 14-day free trial to experience the security and efficiency of working with TeamPassword!


Project Management: Asana

Project management tools help teams stay informed of task statuses, share files, create agendas, facilitate meetings, and follow up on actions all in one place. Use Asana to save time on the menial tasks that take up time during your workday without moving your project forward. With Asana, workflows become easy-to-manage processes which makes finishing projects within your timeline easier.


Top Asana features

  • Check in with your to-do list in” My Tasks.”
  • Mention teammates to assign and follow up on tasks directly 
  • Document processes with their templates 
  • View your schedule in the calendar view 
  • Create and store your tasks within your projects 
  • Track the duration of tasks with start and end dates


Calendar management: Monday.com

Suppose your team works on rigid deadlines, manages several projects at once, and prioritizes timelines over everything. In that case, Monday.com is a calendar-centered tool to view your work in terms of monthly and yearly timelines. You can see not just what’s on your radar but also what colleagues and managers are working on and understand their bandwidth. Additionally, it shows marketing teams if their initiatives are evenly distributed throughout the year. 


Top Monday.com features

  • In-app docs to collaborate in real-time
  • Connect existing tools for an integrated experience
  • Data insights to improve work and simplify decisions


PPC management software: WordStream

To find and convert leads more effectively with your marketing, an ad tool can significantly increase your chances of converting leads and increasing revenue. Tools for marketing agencies that help with ad management and analytics highly impact your team’s productivity efficiency when running ad campaigns. Wordstream Advisor is a PPC tool to help agencies or freelancers separate client accounts and keep management simple. Wordstream provides ad management with analytics and ROI tracking, budget management, and more. For PPC ad management, they support Google Ads, Bing, and Facebook.


Top WordStream Advisor features

  • A/B testing
  • Account alerts
  • Contact discovery
  • Lead generation
  • Campaign analytics


Say a large part of your day-to-day management goes towards building dashboards, tracking down statistics from your conversion tracking, and managing leads. In that case, a tool like WordStream could optimize the time spent gathering data so you can redirect your efforts towards the work that requires it.


Communication: Microsoft Teams

When working on a long-term project with a team, communication from days or weeks ago can get lost in endless email threads. Microsoft Teams offers the option to keep conversations, meetings, private messages, and documents all in one place. It’s compatible with web, iOS, and Android devices so that you can keep all team members in the loop regardless of their operating system. 


Top Microsoft Teams features

  • Activity feeds
  • Channel favoriting and following
  • Customizable alerts
  • Multi-factor authentication for better security
  • Meeting scheduling
  • Integrations with third-party tools
  • File sharing
  • Screen sharing


For teams that work with a Microsoft Office 365 subscription, Teams is already available. For those that don’t, it’s only $5.00 a month and can increase productivity within your marketing team.


Live chat: Help Scout

While FAQ pages are helpful for leads browsing through a website, there’s nothing quite like the interactive support a live chat provides. The Help Scout live chat tool allows marketing and sales teams to connect with users browsing your website and could use live support. Whether it’s providing helpful content, offering a way to email a customer service agent, or serving them with automations after performing a specific action. Help Scout can help with every one of these actions and keep teams in the loop by offering a shared inbox, a knowledge base from which to pull answers, and more. 


Top Help Scout features

  • Real-time data and reporting
  • Customer management
  • Customer service messaging
  • Integrations with tools like Jira, Mailchimp, Shopify, and more.


Companies can choose a live chat mode that works for them from the three options. There is the self-service mode, allowing customers to contact support after they search or view an article. Neutral mode offers you the ability to choose how they want to interact with the chat. Finally, the Ask first mode gives your leads the contact options first.


SEO management and keyword research: Ahrefs

For marketing teams’ looking for tools to support their inbound strategy, Ahrefs is a tool with unique features that helps you assess your competition and create a plan to reach your target audience. With Ahrefs, you can research keyword opportunities on over ten search engines all in one place. Search volume on Ahrefs is shown with click data, a unique feature only available with this tool. Of course, it has a myriad of other features that marketers love and use to lead their industries in content, keywords, and SEO. 


Top Ahrefs features

  • See backlink growth or decline
  • Uncover content gaps
  • Find content gaps
  • Get keyword ranking alerts

With all these tools and the option to audit your site anytime, Ahrefs is one of the best investments marketing teams can make related to SEO and inbound content. 


Analytics and social media reporting: Hootsuite

Social media management tools can be one of the biggest time savers for marketers. Of all the management tools out there, Hootsuite comes highly recommended, helping teams increase reach, assess which content performs best, and optimize ads. With a team approach to social, your marketing team can access all analytics and work together to reach your social media goals. You can use Hootsuite across platforms, like Facebook, Instagram, YouTube, LinkedIn, Twitter, and more.


Top Hootsuite features

  • Schedule posts on all platforms
  • Visualize content caps easily 
  • Respond to all social media comments in one place
  • Customizable reports to see only what you want
  • Integrate Hootsuite with brand trackers easily


Suppose you’re leveling up your social media game. In that case, tools for marketing agencies like this can make the difference between a good and a bad strategy and the amount of time you spend on your social media tasks.


Landing page/website builders: Elementor

Building landing pages to send clients after they click on ads is a big part of converting them. But, creating custom landing pages for every ad can be time-consuming and expensive. Using a landing page or website building to develop customized templates can optimize time spent per campaign and increase conversion rate by offering a more professional look and feel. Elementor offers easy-to-use landing pages and website building tools for anyone, designer or not. 


Top Elementor features

  • 300+ designer-made templates
  • Responsive editing for any device
  • Popup builder

They even make saving your brand colors and fonts easy, so you don’t have to manually input them every time you start a new landing page. 


Start Using and Sharing Your Marketing Tools with TeamPassword

Now that you’ve seen the top 9 best tools for marketing agencies and understand which you want to start using, remember that cybersecurity and password management go hand in hand. TeamPassword saves you time and keeps your company safe when using and sharing all of your marketing tools and resources, collaborating, and inviting freelancers, contractors, and clients to help with your business’ needs. 


Ready to try TeamPassword to upgrade your business’s cyber security? Sign up for a 14-day free trial today!

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