Revealing Our New Brand

 

You may have observed a few changes at TeamPassword. If you have, good! That means our work hasn't gone unnoticed.

The team has spent the past few months creating a brand identity that we feel aligns with both our own identity and how we view our relationship with you, our customers.

Why the change?

It took us a few years to really get to know our customers and understand how they perceive us. Once we understood the types of people and companies we were working with, we were better able steer into our true identity.

We have a lot to offer. Who we are and what we do is directly reflected in the ease and convenience we allow our clients to feel when working on projects, or developing their products. We needed a brand that embodied the ideals we (and you) work so hard to achieve.

So? How'd it go?

Ocupop is a kickass creative agency that specializes in branding and we owe a lot of credit to them. They had a good understanding of our needs and the insight and knowledge we needed to get productive feedback. Our team vibed with their team from the very beginning and throughout the entire process.

The evolution of identity does not happen without challenges, of course. We relied on our entrepreneurial experience, research, and (most importantly) our gut instinct to help guide us through the process. And Ocupop's focused vision helped us to see the progress with fresh objectivity.

Then it clicked.

At first sight, the new logo was perfect. It felt dynamic. It really emulated the feeling we get from our company. We knew that if this is how it made us feel, it could only make our customers feel just as good.

What do we stand for?

Over time, we've realized that most of our client base aren't folks who don't know anything about password management, but rather folks who do. These people know what they want in a password manager and are looking for the best fit for their needs. We feel our re-brand reflects exactly what our clients want: a way to unlock their team's productivity.

Rest assured we're still the same great product with the same great team. We hope you appreciate the new brand and feel the same way about it that we do. Keep your eye out for a number of great changes coming in the future!

If you have any questions or feedback, feel free to drop us a line. We would love to chat with you!